5 Reasons Why Benchmark Is the Best Email Marketing Service For Beginners
Among the best email marketing services to choose from, Benchmark stands out for its features. It offers tools for list segmentation, campaign analytics, and drag and drop functionality. The email platform also features A/B testing of content and subject lines, and inbox checker. In addition, Benchmark helps users build email campaigns with exceptional designs. Here are some of the reasons why Benchmark is the best email marketing service for beginners. All of these features are essential for building a responsive list and increasing the likelihood of your emails being opened and read by recipients.
List segmentation
List segmentation in email marketing services allows you to better target your customers and avoid wasting time and resources by sending the same message to a large number of subscribers. Using a list segmentation feature can prevent your emails from going to the spam folder and help you keep your subscribers happy. Among the most common methods of list segmentation are by job function and geography. This feature helps businesses reach customers within their geographic location, and is especially useful for online stores that want to communicate with potential buyers.
List segmentation can be as simple as deciding which products to send to your customers, or as complex as analyzing the behavior of your most loyal customers to make the most effective emails. If geofencing for real estate , for example, segmenting by gender may be more effective than targeting your customers based on age or income. Furthermore, people get hundreds of emails each day, with an average person receiving about 121 in a single day. List segmentation will help you prioritize the emails that are most relevant to your audience. You can also segment your list according to where you signed up, and that can be beneficial for your welcome campaign.
Campaign analytics
When it comes to email marketing, understanding the revenue generated by your campaigns is crucial to prioritize your efforts. In addition, it can help you decide which content ideas and customer segments are delivering the highest ROI. Some brands look at the conversion rate from emails opened instead of those delivered. While this is a better measurement of the effectiveness of your offer and content, it should not be your only criteria. Typical conversion rates for triggered emails are three to five percent, while those for targeted email marketing are 15%+.
To gain insight into your campaign, look for an analytics tool. Campaign analytics can give you detailed information on how your campaigns are performing, including bounce rates and open rates. These tools can also be used to improve your email marketing strategy by identifying potential areas for improvement. For example, if your campaigns are not performing well, you may want to try sending a few more emails to increase your open rate. This will help you better understand when customers are more likely to convert.
Drag and drop functionality
If you want to create an appealing and intuitive newsletter, you should use an email marketing service that provides drag and drop functionality. This feature makes the process of composing and modifying an email a breeze. Drag and drop functionality is often included in email templates and allows you to customize each one to create your own email designs. You should also be able to edit templates without the need to hire a developer. With a drag and drop email editor, you can design a newsletter in minutes rather than hours.
Email marketing services that include drag and drop functionality are often easier to use than those that do not. Stripo offers drag and drop functionality, but there are still some usability issues. For example, drag and drop icons are placed on the right side of content modules. The email templates are based on the same design themes, but their content modules are varied. You may also find it easier to drag and drop content to customize your message.
Cost per subscriber
The cost of email marketing services varies depending on how big your list is. While some agencies charge up to $250 for a list of ten thousand subscribers, others charge a flat fee for each email blast. For larger lists, agencies can offer custom reporting and transactional email services. These fees are typically higher than the cost of an email blast. If your business relies on newsletters to stay in front of customers, email marketing services might be worth the expense.
The costs of email marketing services vary widely, from less than $100 for small lists to several thousand dollars for large lists. While an email marketing service can provide you with an unlimited list, you may need to invest in an excellent copy and design to drive response. A poorly designed email will perform worse than one that is well-written. A good list is vital for any business, but the cost per subscriber will depend on the size of your list.
Price per sent email
While many email marketing services charge a flat price for a campaign, others will charge a fee per sent email. The amount varies widely, from as little as $2 to as much as $100. Email marketing services often offer monthly newsletters as an example, which starts at a low price. However, there are many things to consider when choosing an email marketing service. The best choice for your company is one that will meet your goals for ROI and your budget.
Pricing depends on the size of your list, so you may want to spend anywhere from $19 to $275 per month for a list of only 25,000 people. Email marketing services will require an investment in email copy and design in order to be successful. Emails with poor design or copy often perform worse than those with an effective design. Emails should be well-designed to boost your open and response rates. If you want to achieve high-quality results, invest in a professional email design service.