5 Gum Black Guy

5 Gum Black Guy
From Wikipedia, the free encyclopedia
Brand of sugar-free chewing gum manufactured by the Wrigley company

^ WRIGLEY TARGETS TEENS WITH 5 GUM

^ Wrigley Blips its 5 Gum

^ "Wrigley 5" . Archived from the original on 29 January 2010 . Retrieved 21 March 2012 .

^ "5 Gum advertisement script" (PDF) . March 2013. Archived (PDF) from the original on 28 December 2013.

^ Waybright, Michael (21 February 2010), New 5 Gum! , retrieved 3 March 2021

^ Duncan (31 August 2007). "Wrigleys New 5 Gum To Stimulate Your Senses" . Postkiwi . Retrieved 3 March 2021 .

^ "Wrigley.com - 5 Gum" . Archived from the original on 3 March 2009 . Retrieved 15 March 2009 .

^ "5 Gum React" . Retrieved 24 January 2011 .

^ "Wegmans - 5 Gum" . Archived from the original on 18 July 2011 . Retrieved 3 March 2010 .

^ "5 Gum Swerve Review" . Retrieved 9 August 2011 .

^ "Australian 5X Gum Commercial" . Archived from the original on 12 May 2011 . Retrieved 11 May 2011 .

^ "5 Gum Official Website" . Retrieved 29 June 2012 .

^ "Quickie Stores New Products" . Retrieved 29 June 2012 .

^ Faulkner, Cameron (8 September 2020). "Razer's latest edible product is chewing gum made for gaming" . The Verge . Retrieved 9 September 2020 .

^ "Wrigley.com : 5 Gum" . Retrieved 29 June 2012 .

^ "5 Gum Black Edition" . Retrieved 1 July 2012 .

^ "Wrigley Germany : 5 Gum ULTRAMARINE" . Retrieved 10 June 2013 .

^ "Wrigley.de : 5 Gum Pictures" . Retrieved 1 February 2012 .

^ "Wrigley.de : 5 Gum Pictures" . Retrieved 1 September 2012 .

^ "Global Petcare, Food, Mars Wrigley and Edge Brands | Mars, Incorporated" .

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5 is a brand of sugar-free chewing gum that is manufactured by the Wrigley Company , marketed toward teenagers. [1] [2] The name "5" hints at the five human senses (with the ad slogan "Stimulate Your Senses" and "How It Feels To Chew Five Gum") and that it has 5 calories. [3] 5 gum was introduced to United States markets in March 2007, in Canada in January 2008, in Russia , Europe and Australia in 2009, in China, India , Italy , Israel , Thailand , and Malaysia in 2010. When introduced to new markets, 5 Gum would be stylized and branded as "New 5 Gum". [4] [5] [6]

The brand features 24 flavors of chewing gum, all of which are available in the United States with the exception of Cirrus, Zephyr and Evolution. The first three flavors introduced were Peppermint, Spearmint, and Cinnamon; second came Tropical and Berry; and in 2009, Winter mint and Bubble. [7] In March 2010, two new flavors, both named "React" were introduced in the United States along with the slogan: "Everyone Experiences It Differently." [8] "React" comes in both mint and fruit flavors. It was released in Australia in March 2011. [9] 5 also offers a watermelon flavor called "Prism", a Green apple flavor called "Vortex" and a sour tropical flavor called "Swerve". [10]

In Australia, "Pulse" and "React 2 " were introduced in 2009 and 2011 respectively. A limited edition flavor called "Mutant" was released in Australia as a promotion for X-Men: First Class in May 2011. It was discontinued and later re-released as Cirrus.
[11] In 2014 a flavor called "Strawberry" was released in Australia. A flavor called "Evolution" with a sour to sweet citrus pear taste was introduced in Germany and Italy at first and then available to a few other European countries such as Greece and Cyprus. [ citation needed ] Also, in June 2012, Wrigley released Cobalt and Rain micro-packs, bottle and mini bottle formats. The bottles contain pellet style gum instead of stick gum in the standard packs. [12] The bottle format is available in Canada as well. [13] Since 2013 there's also a small pouch which contains 15 pellets. It is available in both Focus-flavours. In 2015, a new fruit punch flavour called Tempo was introduced. Flood was introduced in 2015 to US and Canada. It is not to be confused with the Berry version in Europe.

On September 8th, 2020, 5 Gum announced that it would be collaborating with Razer 's gaming beverage brand "Respawn By Razer " to Bring 3 new flavors of 5 Gum targeted towards gamers, claiming to enhance focus while gaming. [14] The 3 flavors that were introduced were Cool Mint, Pomegranate Watermelon, and Tropical Pineapple. The gum is colored black.

There are five calories in a piece of 5 gum. The gum contains aspartame (with phenylalanine ), acesulfame-potassium, soy lecithin, sorbitol , mannitol and other sweeteners. [20]

A package of 5 gum contains 15 sticks of gum in the United States and Canada, and 12 in Europe and Australia. It is a slim packet with three rows of five in North America, or three rows of four in other countries. Ingredients, nutrition facts , and description of the flavor were once not on the outside of the box in the US, instead printed on the outer plastic wrap, to keep the box itself simple. However, the box itself now includes the nutrition facts when not purchased in a larger pack. The flavor description is now printed on the outside of the box. Many 5 gums now include various advertisements on the box, namely ones for Marvel Avengers movies. The foil that the gum is wrapped in is glossy and covered with subtle embossed 5 logos. The wrappers all match the color of the gum inside (except for the American Prism flavor, which has a lime green wrapper with red-orange gum). The original 5 gum variety pack contained three packs of Rain, Cobalt, Lush and Elixir. A new variety pack was introduced in fall 2009 containing the flavors Rain, Cobalt, Solstice and Zing, and another with three packs of Cobalt, Rain, Solstice, and Elixir. The pack has a Tidy Man logo, which is a human figure in the shape of the 5 logo.

In Serbia and Montenegro, 5 gum is sold in packets of 5 sticks. These packs are the same size as 10-packs of Orbit and Airwaves gum.

A package of 5 Gum Vortex (Green Apple).

Wrigley’s had been feeling the pressure from competitors who were making pellet gum the new cool, so Baker teamed up with the internal design team at Wrigley’s and set out to make 5 gum the new black.

Inventing an icon. Reinventing a category.
“Make stick gum cool again.” That was the charge Wrigley’s brought to Baker before launching of one of the fastest growing brands in the company’s long and storied history. Simple, yet audacious, and anything but easy… it was just the kind of challenge we love to dive into head first.
To capitalize on existing production capabilities without increasing capital expenditures, Baker set out to redfine the category and what it meant to “look like a gum brand.” By strategically assesing the marketplace and the industry’s core consumer – teens – we were able to identify and tap into a deep, connective brand story that emotionally resonated with a whole new generation of gum chewers. After rigorously studying trend audits and avoiding category conventions, Baker was able to develop a range of possible ways for a new brand to break into the gum aisle and make some serious noise in a way that felt both authentic and relevant to the teen lifestyle.
— Martin Schlatter, Chief Marketing Officer for Wrigley’s
“Name it a symbol and make it black.” This became our battle cry as we set out to explore uncharted territory in the gum aisle. Being bold and attention grabbing was a must, but in a category oversaturated with vibrant colors screaming for consumers attention the opportunity existed to create a gaping black hole at shelf. Seizing this opportunity Baker developed a familial brand system of dramatic black packaging with strikingly bold accent colors – still delivering on the expectation of instensely satisfying flavors, while introducing an intriguing sense of mystery and contrast.
Employing a bold wrought iron black (inspired by classic European architecture) each iconic talisman is designed to simply and memorably portray its respected variety while jestingly injecting a sense of deeper meaning into the brand’s rich story.
Building on the idea of “stimulating the 5 senses”, a variety of printing techniques were utilized to add physical and visual textures – debossed linework along with matte and glossy varnishes combined to amplify the touch and feel of the brand. To build suspense and stimulate the imagination, flavor names like Cobalt, Flare and Rain were selected over the more commonplace and unispiring Peppermint, Cinnamon and Wintergreen. Perhaps most importantly, as much legal housekeeping as possible was printed exclusively on the outer protective plastic wrapper, leaving the inner paperboard work of art untarnished by superfluous detractors – or as the teens who bought the gum put it “it’s just a cool pack”.
— Wrigley’s Case Study for the David Ogilvy Awards
Following the overwhelming success of the 5 Gum brand launch, the partnership betweeen Baker and Wrigley’s led to a 13% market share within the first 3 years on the shelf, an onslaught of flavor extensions and a slew of popular ads all building upon the initial brand concept of “stimulating the 5 senses.” In 2010 5 gum was named one of AdAge’s Hottest Brands cementing the William Wrigley Jr. Company’s legacy as perhaps the most iconic gum manufacturers in the world.
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