5 Feet Of Emails That Make a Difference

When you start developing an email marketing strategy there is one element that you should not neglect: the footers of emails. But why are they so important? Believe it or not, they can be an element that makes a difference.

You're likely to focus your energy on creating perfect content. Or to include the key images that accompany that content. You may be thinking about that incredible subject that makes your email stand out among the competition. However, remember that every email you send has to have a footer.

Email footers aren't the first thing you think of when creating emails to send to your subscribers, but they say more about you than you think.

The email footer won't get your readers' attention before opening the email, but it can influence someone who is thinking about unsubscribing. Or it may also be relevant for those who are not entirely convinced to click on the email.

What you should include in the footers of emails

The anti-spam laws of most countries require that certain information be included in emails. And most companies put this information in the footers of emails. These anti-spam laws offer protection to readers against email senders who may have bad intentions or may be dangerous.

To maintain compliance, you must include the following in the footers of your emails:

An easy way to unsubscribe

You must include a way for your recipients to opt out of receiving your shipments anymore. Most email marketing software gives the ability to place a link in the footer. Unsubscribe must be addressed within 10 days and must be easy to see and understand.

It is paramount to include a clear and easy-to-find link to opt out, as well as avoid spam complaints. Create transparency and trust with readers by offering them a simple way to stop receiving your emails if they wish.

Contact Information

Generally, the data to contact the sender is located in the footers of emails. Place it in an easy-to-see area in case your customers need to contact you. Contact information may include the following:

A link to your site. It can be a linked logo or a short list of some other areas of your website, such as the blog, homepage, or even a list of success stories. It offers readers a way to learn more.
Postal address. We live in a digital age, but it's good to know where in the world messages come from. You have to make sure you have an up-to-date and valid address of your business included in your email.
Contact email. This information can be added next to the postal address. It's a way for readers to "respond" to the message or get in touch if they have questions or concerns.
Social media icons. They often have a place at the foot of the email where they don't get in the way of the body of your message or the main CTA.

Additional links

Send to a friend. There are times when you like the format of the email, its design or even the content itself and you would like to forward it to someone. That's why what many brands include is a "forward" link in the footer. It's a way to hook new subscribers.
Update your profile. If your email service provider offers a preference center where subscribers can update their profile and change things like message frequency or footer, it's the perfect place to add this link here.
Register. If your message is forwarded, it's helpful to provide a way for subscribers to also subscribe directly from your email.
View in browser. This link is usually located at the top of an email. Sometimes it is also placed at the bottom.

Restrictions

Why are you receiving this email? A permission reminder is a good way to remind them exactly why they are getting the message. It's also a common practice, because it further reduces spam claims and helps maintain a high sender reputation. Type something like, "You get this message because you're subscribed to the email X."
Copyright. It includes the copyright mark (©), the year, and the copyright owner (your company name).
Privacy Policy. Some companies link to their privacy policy so you can get information about how they store your information.
Details or restrictions on an offer. Retailers often need to include a lot of fine print about the discounts and offers presented in an email, and the footer ends up being the place where these details are placed.

Examples of email footers

If you do mass email sending services campaigns you must pay the same attention to the content you develop as to the footers of emails. You can make it always the same or change it depending on the type of email you're sending. Whatever decision you make, the footer is something that cannot be forgotten.

It's often one of the strongest points of communication your users encounter. Give it the value it deserves. A good email signature is simple, informative, professional, and puts information in the foreground.

There are many ways to get the most out of email. Take a look at these examples and take inspiration from the one you like the most.

United by Blue in their email footer have decided to include a slogan: A phrase full of intent that clearly shows that the brand is available to subscribers. It is one of the perfect examples of email captions to add a secondary and discreet call to action to an email.

They also make it easy for your customers to get help by including their phone number and work schedule. Everything is organized, the information is easy to find and they have their hashtag for social networks. Also, the white/blue hue favors an easy reading.

On the other hand, through a question the reader is suggested to unsubscribe from this service. After this, a link to end the subscription is included.

2.- Relevant information

Vueling gathers relevant information about the flight in your email caption. This information is attractive and really useful. Basically what it does is answer frequently asked questions that passengers often ask on its website.

The background color helps your reading. At the end of this footer is a link to the company's website, in case the reader has still had doubts about this matter.

It is a way to group relevant information without it being the most important thing about email. Thus being able to also give importance to other types of content. In addition legal information that must be included by law.

3.- Add images

Online tours, a travel agency, in this example of email captions has added an image to its captions which gives it a lot of personality. In addition, it is an image that changes according to the offer they are promoting at all times. Even, in this case the image is a gif that changes while reading the email.

It also includes the necessary information to be able to contract with the company. What is really important to be able to solve problems that may have arisen when organizing a trip.

Although it is good to add the classic contact channels, it is essential to add the icons of social networks as a supplementary channel. He thinks that a large part of the public lives actively in the Networks and that many procedures are usually made for them.

4. Include preference links

Notino, a perfume ecommerce, has icons with links to some of the key ideas they want to highlight. In addition to social media icons to help your customers connect with them. It is a good option so that users even if they do not click on the message of your campaign can visit other parts of your website that they are interested in.

In the same way, a small list of advantages of the brand's service is presented. This works as a last action in order to attract a new user who can make a purchase conversion.

That is, you have one more option for users to click and access a section of your website. Not bad, right? If what you want is for them to click this option is perfect.

Does your brand handle social media well? If so, take the opportunity to put the icons of social networks in the footer of the email. As has already become clear, in addition to facilitating customer service, they are another window to show your work and services.

Including links to your social media pages not only drives traffic to your online content, but also helps your subscribers find new avenues of contact and follow-up.

The University of Deusto has used social media symbols that complement the firm's design to offer readers other calls to action. Or other options to click on your emails. To make everything make sense and be part of a whole, try to choose or create symbols on social networks that complement the elements of your design. That is, make your email make sense as a whole.

These examples of email footers are what will help you create our SMTPGET software. You can create mass email services with the best page pies. Start creating the best campaign now!