5 Biggest Small Business Website Mistakes
1. Cluttered Pages
One of the primary problems of small company websites is creating pages overloaded with content. The idea of a webpage would be to provide information to your visitors, however when every inch of one's page is covered in links, pictures, or texts it really is overwhelming.
When a visitor comes to your site you have a limited amount of time to fully capture their attention. Consequently you can overload your pages with info you imagine people would want to see.
With a great deal of content crammed on a page and all contending for your attention, it's hard for people to find a focal point or flow in your design. When this happens people rarely continue steadily to read listed below get annoyed and confused, driving them from your site.
Social media advertising Nigeria may also mean you have way too much on one page. This is commonly because of poor design, or the inability to decide what should go where.
An example of that is Yahoo. Yahoo's main page takes up about 89% of the area on the page, and it's hard to find a logical flow in one space to the next.
2. Flash
Adobe Flash is a powerful tool than can help the design of any site, but an excessive amount of anything is not always a very important thing.
We've all gone to a page that has a boring soundless 30 second flash video. We are typically greeted by this before we even enter the site, and worst of most it can't be skipped. Flash is really a tool that can easily hurt or help your website, it just depends upon how it's used and who's deploying it.
Unfortunately, the scenario mentioned previously is the case all too often.
An over use of flash can cause a slew of problems. Sites covered in flash are harder for SEO (SEARCH ENGINE OPTIMISATION) purposes. The Google spider crawling your page sees this content on your page. Not the awesome eagle flying over the screen each and every time the page changes.
But one of the main problems of flash heavy sites is their slow load times. There is a nice 3-5 second pause on every navigation button or screen change. And in a time centric society visitors are quick to leave and find information or perhaps a service elsewhere.
When it comes to flash the results could be powerful, but small touches can go quite a distance.
3. Little/No SEO (Search Engine Optimization)
One thing that's always amazing is speaking with site owners about SEO and the efforts they've made. Often times they have no idea what it is, or they have paid someone to "Slap some key words in the descriptions and meta tags".
Not realizing the energy of SEO can be a monumental misstep. The reality of se's is that people all search predicated on keywords. However, content that's not on the web utilizing the right key words and phrases will undoubtedly be hidden. No one will probably the 99th page of leads to find anything.
Another stumbling block for companies are images and indexing. Some sites shoot themselves in the foot by not having se's index their page and follow their links. Images plague several sites aswell. Google or Bing can't tell what your picture appears like. So you have to tell the various search engines with descriptions. Otherwise they have no idea if the pictures are relevant content.
SEO is a much larger task than throwing around a few key words. If you are completely lost in this area, find yourself a good SEO copywriter.
4. Lack of content
Many companies pay web developers to put together an internet site and let it go to waste.
Websites aren't the field of dreams. Just because you built it generally does not mean anyone will come. Company websites often go the way of the do-do because they stop updating their content. To possess higher rankings on search engines sites need new, dynamic, and original content.
There are over 200 billion pages listed with Google alone. As a result getting listed in a relevant spot will undoubtedly be hard enough. Meaning, for the site to rank at an acceptable position your site has to offer something different from your competition. To get this done you will need new information, products, articles, blogs, or a thing that sets you apart.
Having several posts, videos, and FAQ's on your page are a great way to help keep new content on your site. But understand that the content should be relevant, and continually be moving visitors to the next phase in the sales process.
5. Spelling/Grammar
Just about everyone has misspelled a word or two also it may seem just like a minor mistake. But grammatical errors can have a large effect on your webpage.
Spelling and grammar are one of the Achilles heels of many small business websites. Using the wrong spelling or tense can make your site look unprofessional and drive customers away. Many people who see a website littered with errors will leave rather than visit again. Misspelled words written into JavaScript or a URL may result in a broken link as well.
Check your spelling and grammar. And you also can't always rely on spell-check, because spell check can't always tell the difference between it's and its or your and you're.