41 is one of the top statistics on social media marketing for 2022.

41 is one of the top statistics on social media marketing for 2022.

Edward Briggs


Are you searching for the most current statistics on social media? We've got you covered.

If you're looking to improve the effectiveness of your marketing on social networks strategy Statistics is the perfect starting point.

Your marketing efforts must be backed by solid research, don't you agree? Statistics can also aid you in evaluating your performance in your area and help you find new opportunities through Inflact.

The current epidemic continues to drive more people onto the internet, social media is an integral part of our lives, and businesses too. The way we interact on social media is evolving as apps and platforms change.

Based on our most current demographics Marketers can make use of the data regarding social media to plan their social media presence in 2022 and beyond.


Social media use of data

It's no secret that we're all addicted to social media (guilty as charged). Here's a quick overview of how usage is evolving and which social networks are gaining the most attention and how much people are glued with social networks.

In January 2022 in January 2022, there were 3.96 billion total social media users across all platforms.

The average user has the ability change between 7 different social networks every month.

It is believed that the amount of time people use social media on all platforms is greater than ever before up to 95 minutes per day.

TikTok is the most popular social media platform, with a staggering 105% growth in users in the US over the past two years.

In 2022, the amount of Facebook users and their activities will decrease by 33 minutes per day, in an annual basis (versus the 39-minute average daily usage in 2017).


Facebook statistics

From privacy concerns that persist to the controversy surrounding"Meta"'s redesign "Meta" redesign, Facebook is arguably experiencing more difficult times.

But, it is still an important advertising platform and has a huge number of users. The choice about whether or not businesses should be looking at Facebook is a difficult one that is heavily influenced by your own Facebook statistics. The following information on social media can aid you in understanding the situation.

Despite all the doom and doom Facebook is still the top platform for marketing across the globe (93 percent). Instagram comes in the second (78 percent).

Facebook is the primary reason behind a 25% of all digital advertising budget (25 percentage) in comparison to Google (28.9 percentage), Amazon (10.3%) and other businesses (35.6 percentage) in 2020 all by its own.

Facebook Messenger is on track to gain 3 billion users over the coming 2022 year.

There are approximately 10 million users active on Facebook currently.

One-third of adults frequently consume news content on Facebook which suggests the wide usage of relevant (and often controversial) content that is posted on the website.


Statistics on Instagram

The criticism that Facebook has been facing in recent years has, paradoxically been a benefit to Instagram. Instagram has slowly crossed 2 billion followers in 2022. Companies are working hard to get additional Instagram followers.

However, it's not without its share of challenges. While it was once the most-loved social media platform for celebrities, but Instagram is now facing competition from competitors like TikTok and its younger users are reportedly declining.

But, the comparatively high engagement rates, the new eCommerce features, and massive advertising budgets suggest that the future is positive for Instagram.

Instagram is among the top popular social media streaming service in terms of participation (hint 81% engagement as opposed to Facebook's 8 percent).

The engagement rates on Instagram are six times higher than ones posted on Facebook (0.83 per cent to 0.13 per cent).

Instagram Stories (83 percent) and Grid-based content (93 percentage) is among the most popular types of content that influencers can use.

The usage of the "#ad" tag in Instagram decreased by 17% over the past year for influencers. This indicates a shift in the usage of platforms and strategies in the market for influencers.

44 percent of Instagram users purchase items on Instagram each month (and 28,4 percent of those activities are planned in advance).

The most important statistics on social media marketing for 2022.

Are you searching for the most current statistics on social media? We've got you covered.

If you're looking to enhance the effectiveness of your marketing on social networks, strategy Statistics is the perfect starting point.

Your marketing efforts must be backed by solid research, don't you agree? Statistics can assist in evaluating your performance in comparison to other businesses in your industry and could even assist you in identifying new avenues.

The current epidemic continues to drive more people onto the internet, social media remains an integral component of our lives as well as the businesses we work for. The way we interact on social media is evolving as apps and platforms change.

Based on our most current demographics Marketers can make use of the data regarding social media to plan their social media presence in 2022 and beyond.

The use of social media by the public

It's no secret the fact that social networks are addictive (guilty as charged). Here's a quick overview of how usage is evolving and which social networks are gaining the most attention and how much people are glued with social networks.

In January 2022 in January 2022, there were 3.96 billion total social media users across all platforms.

The average user has the ability change between 7 different social networks every month.

It is believed that the amount of time people use social media on all platforms is greater than ever before up to 95 minutes per day.

TikTok is the most popular social media platform, with an astonishing 105% growth in users in the US over the past two years.

In 2022, the amount of Facebook users and their activities will decrease by 33 minutes per day, in an annual basis (versus 39 minutes per day in 2017).

Facebook statistics

From privacy concerns that persist to the controversy surrounding"Meta"'s redesign "Meta" redesign, Facebook is arguably experiencing more difficult times.

But, it remains a significant advertising platform with an immense user base. The choice of whether or not businesses should be looking at Facebook is a difficult one that is heavily influenced by your own Facebook statistics. The following information on social media can aid you in understanding the situation.

Despite all the doom and doom Facebook is still the top platform for marketing across the globe (93 percent). Instagram comes in the second (78 percent).

Facebook is the primary reason behind a 25% of all digital advertising budget (25 percentage) in comparison to Google (28.9 percentage), Amazon (10.3%) and other businesses (35.6 percentage) in 2020 all by its own.

Facebook Messenger is on track to gain 3 billion users by 2022.

There are approximately 10 million users active on Facebook currently.

One-third of adults regularly read news articles on Facebook which shows the growing importance of the relevant (and often controversial) posts on the platform.

Instagram statistics

The criticism that Facebook has been facing in recent years has, paradoxically been a benefit to Instagram. Instagram has slowly crossed two billion followers by 2022 and businesses are working hard to get additional Instagram followers.

However, it's not without its share of challenges. While it was once the most loved social media platform for celebrities. Instagram is now facing competition from competitors like TikTok and its audience of younger users is said to be shrinking.

But, the comparatively high engagement rates, the new eCommerce features, and massive budgets for advertising suggest that the future is positive for Instagram.

Instagram is among the top well-known social media streaming service in terms of participation (hint 81% engagement as opposed to Facebook's 8 percent).

The engagement rates on Instagram are six times higher than ones posted on Facebook (0.83 per cent up to 0.13 per cent).

Instagram Stories (83 percent) and Grid-based content (93 percentage) is the most popular types of content that influencers can use.

The usage of the "#ad" tag in Instagram decreased by 17% over the past year for influencers. This indicates a shift in the usage of platforms and strategies in the market for influencers.

44 percent of Instagram users purchase items on Instagram each month (and 28,4 percent of those activities are planned in advance).

LinkedIn statistics

LinkedIn has done a fantastic job of establishing it's niche in the market as the top professional networking. LinkedIn is an excellent resource for B2B businesses and the rapid growth of their advertising platform is proof of this.

In the aftermath of the pandemic as well as numerous career shifts in the past 2 years LinkedIn will not slow soon. It's time to enhance your LinkedIn marketing, particularly when you're B2B.

Linkedin advertising revenue recently exceeded the $1billion mark by 2021. It has increased by 37%. Meanwhile, the engagement of organic sessions was up by 22 percent..

Based on forecasts that show more than 50 percent of marketing professionals joined the platform of LinkedIn by 2021.

16.2 per cent of LinkedIn users use LinkedIn every throughout the day (versus 48.5 per cent who access the platform every month).

LinkedIn is one of the most profitable and educated social media communities and 51% of its users having a college degree, and the majority of users making more than $75,000 per year.

According to LinkedIn its own terms, Elevated share on LinkedIn lead to 53% more engagement as well as doubling the rate of CTR for content that employees share.

Twitter statistics

Twitter has earned its place as the central point of debates on politics and memes, as well as an excellent platform for sharing thoughts with companies. It's a mix of.

Although new features like Fleets weren't successful however, the rise of Twitter Spaces signals a window of opportunity that the site can truly gain its wings.

The earnings of Twitter increased to $1.284 billion in the third quarter of 2021.

Twitter has 436 million monthly active users from all over the world.

The majority of Twitter users use the platform daily (versus 84% of users who use the platform on a weekly basis).

Twitter's US advertising revenue reached $647 million during the third quarter of 2021, which represents an increase of 50 percent year-on-year (and 98% more than the previous quarter).

"#DigitalMarketing" (47 percent) is by far the most popular hashtag for marketing in tweets about #ContentMarketing and is being used by

"#SEO" (40 percent) and "#marketing" (37 percent). ).

Pinterest statistics

It is not often recognized as a social media platform in the world of the social networks. The large and diverse user base make it among the more dedicated and active on any social media platform. Furthermore, the efficacy of Pinterest advertising is documented and is the best place to find new products.

Pinterest boasts over 400 million monthly active members (and over more than 240 billion pins saved in total).

Shoppers who shop on Pinterest have an average of 85% more shopping carts than those who shop on other platforms (and spend more than twice as much each month).

According to the platform's own data as per the website, seven out of 10 Pinners affirm they use Pinterest is their first site they turn to find products or services they can trust.

Pinterest Users are 40 percent more likely to claim that they like shopping (compared those who do not make the most of Pinterest).

7 times as likely to state that the platform is more influential over any social network in the purchasing process.

TikTok statistics

TikTok has transformed completely to go from "What do you think this is?" to an essential social media platform for businesses. The huge fan base, rapid expansion, large-scale users and rapid growth in usage are good news for people who are early adopters.

Younger and less influential influencers are the primary users of the platform currently, but this may change within the next few years. If you're already a TikTok user, make sure you monitor your TikTok stats and figure out the best way to send your message to the world as quickly as you can.

The majority of TikTok users think that creating custom content specifically for TikTok is the most effective way to connect with customers. This shows the importance of unique content to be posted on TikTok and not only recycled content.

39 percent, 39% of Gen Z consumers say that their purchasing decisions are directly affected by the content they view on TikTok.

TikTok has seen the largest growth in the number of new platform investments being planned for 2022 by companies (84 percent) in comparison to YouTube (66 percent) and Instagram (64 per cent).

In an aspect, in light of the previous point, TikTok is now more popular with Gen Z consumers than Instagram.

Influencers with under 5k followers enjoy the most participation with TikTok (17.9 percentage) in comparison to macro-influencers with at least one million following (13.48 per cent).

Advertising figures from social media

Yes, social media ads can be seen as an issue by the public in general.

But, they're highly efficient and you can't stay clear of their use. The effectiveness of advertising on social media isn't as easy like "spray and hope" in the case of your ads. Costs for advertising which are more expensive and users not paying attention to advertisements is an important problem for businesses, but positive results continue to pour into.

In Q1 2021, marketers spent 60% more on Facebook and Instagram ads than Q1 2020.

Social media recently beat the paid-search advertising channel , increasing by 25% over the course of a year and exceeding $137 billion (just just barely beating $135 billion spent on paid-search).

Retargeting advertisements are one of the most sought-after by marketers with 77 percent of marketers from C2C and B2B both affirming that they use Retargeting as an element in their Facebook as well as Instagram advertising strategies.

Social media and consumer behavior

The notion of buying items that you find on social media isn't new. From the suggestions for products to the initial impressions about brands to the impact of social media on consumer has been documented.

But, the recent rise of direct sales through social media is notable. Customers also demand authenticity and genuine advertisements that aren't like ads as per the latest statistics of social networks (see the below).

It is six times as likely to to complete an order on a website that contains images of the social networks (hint not to overlook UGC).

Social media users are heavily dependent on other people for the "preferred" type of influencer, they are also more inclined to buy through them, in the case of an endorsement for a product (37 percentage) against famous people (7 7.).

Privacy and data privacy security and protection is "extremely important" and are crucial to 52 percent of users of social media.

Which of these figures regarding social media are the most shocking to you?

Knowing the latest trends in social media marketing is crucial to refine your strategy and set more efficient objectives.

Are there opportunities for new content through platforms? Do you need to shift from organic content to ads (or in reverse)? Do you have to double the content you're creating?

Hope that the statistics on social media will assist you in determining the answer! The process of sifting them through is certainly worth it -it is important to bookmark the data in case they don't have them .

After reviewing these numbers Be sure to read our most current guide on how to develop an efficient social media marketing strategy. If you're just beginning your journey or want to enhance your current strategy, we can assist!

LinkedIn has done a fantastic job of establishing it's niche in the market as the top professional networking. LinkedIn is an excellent resource for B2B businesses and the rapid growth of their advertising platform is proof of this.

In the aftermath of the pandemic as well as numerous career shifts in the past 2 years LinkedIn will not slow soon. It's time to enhance your LinkedIn marketing, particularly when you're B2B.

Linkedin advertising revenue recently exceeded the $1billion mark by 2021. It has increased by 37%. Meanwhile, the engagement of organic sessions was up by 22 percent..

Based on forecasts that show more than 50 percent of marketing professionals joined the platform of LinkedIn by 2021.

16.2 per cent of LinkedIn users use LinkedIn every throughout the day (versus 48.5 per cent who access the platform every month).

LinkedIn is one of the most profitable and educated social media users. 51 percent of its users are college educated and the majority of them making more than $75,000 per year.

According to LinkedIn its own terms, Elevated share on LinkedIn lead to 53% more engagement as well as doubling the rate of CTR for content that employees share.

Twitter statistics

Twitter has earned its place as the hub of discussions, memes and political issues, and it's a great platform to share ideas with brands. It's a mix of.

Although new features like Fleets weren't successful however, the popularity of Twitter Spaces signals a window of opportunity that the site can truly gain its wings.

The earnings of Twitter increased to $1.284 billion in the third quarter of 2021.

Twitter has 436 million active monthly users around the world.

The majority of Twitter users use the platform daily (versus 84% of users who use the platform on a weekly basis).

Twitter's US advertising revenue reached $647 million during the third quarter of 2021, which represents an increase of 50 percent year-on-year (and an improvement of 98% over previous quarter).

"#DigitalMarketing" (47 percent) is by far the most popular hashtag for marketing in tweets about #ContentMarketing and is being used by

"#SEO" (40 percent) and "#marketing" (37 percent). ).

Pinterest statistics

It is not often recognized as a social media platform in the world of the social networks. The large and diverse user base make it among the more dedicated and active on any social media platform. Furthermore, the efficacy of Pinterest advertising is documented and is the best place to find new products.

Pinterest boasts over 400 million monthly active members (and over more than 240 billion pins saved in total).

Shoppers who shop on Pinterest have an average of 85% more shopping carts than those who shop on other platforms (and spend more than twice as much each month).

According to the platform's own data as per the website, seven out of 10 Pinners affirm they use Pinterest is their first site they turn to find products or services they can trust.

Pinterest Users are 40 percent more likely to claim that they like shopping (compared those who do not make the most of Pinterest).

7 times as likely to state that the platform is more influential over any social network in the purchasing process.

TikTok statistics

TikTok has transformed completely to go from "What do you think this is?" to an essential social media platform for businesses. The huge fan base, its rapid expansion, rapid growth, and its massive use of the platform are wonderful for those who are the first users.

Younger and less influential influencers are the primary users of the platform currently, but this may change within the next few years. If you're already a TikTok user, make sure you monitor your TikTok stats and figure out the best way to send your message to the world as quickly as you can.

The majority of TikTok users think that content specifically designed for the platform and branded to TikTok can be the most efficient method of reaching out to customers. This is a clear indication of the need for unique content to be posted on TikTok and not just recycled content.

39 percent, 39% of Gen Z consumers say that their purchasing decisions directly influence their buying decisions based on the content they see on TikTok.

TikTok has seen the largest growth in the number of new platform investments being planned for 2022 by companies (84 percent) in comparison to YouTube (66 percent) and Instagram (64 per cent).

In an aspect, in light of the previous point, TikTok is now more popular with Gen Z consumers than Instagram.

Influencers with under 5k followers enjoy the most participation with TikTok (17.9 percentage) in comparison to macro-influencers with at least one million following (13.48 per cent).

Statistics on advertising on social media

Yes, social media ads can be seen as an issue by the public in general.

But, they're highly efficient and you can't stay clear of their use. The effectiveness of advertising on social media isn't as easy like "spray and hope" in the case of your ads. Costs for advertising which are more expensive and users not paying attention to advertisements is an important problem for businesses, but positive results continue to pour into.

In Q1 2021, marketers spent 60% more on Facebook and Instagram ads than Q1 2020.

Social media recently beat the paid-search advertising channel , increasing by 25% over the course of a year and exceeding $137 billion (just barely beating $135 billion spent on paid-search).

Retargeting advertisements are one of the most requested by marketers , with 77 percent of B2B and B2C marketers agree that they use Retargeting as part of their Facebook as well as Instagram advertising strategies.

Social media consumption data

The notion of buying items that you find on social media isn't new. From the suggestions for products to the initial impressions about brands to the impact of social media on consumer has been documented.

But, the recent rise of direct sales through social media is notable. Customers also demand authenticity and genuine advertisements that aren't like ads as per the latest statistics of social networks (see the below).

It is six times as likely to to complete an order on a website that contains images of the social networks (hint not to overlook UGC).

Social media users are heavily dependent on other people for the "preferred" type of influencer, they are also more inclined to buy through them, in the case of an endorsement for a product (37 percentage) against famous people (7 7.).

Privacy and data privacy security and protection is "extremely important" and are crucial to 52 percent of users of social media.

Which of these figures regarding social media are the most shocking to you?

Knowing the latest trends in social media marketing is crucial to refine your strategy and set goals that are more efficient.

Are there opportunities for new content through platforms? Do you need to shift from organic content to ads (or in reverse)? Do you have to double the content you're creating?

Hope that the statistics on social media will assist you in determining the answer! The process of sifting them through is certainly worth it -it is important to bookmark the data in case they don't have them .

After reviewing these numbers Be sure to read our most current guide on how to develop an efficient social media marketing strategy. If you're just beginning your journey or want to enhance your current strategy, we can assist!



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