4 Easy Facts About What Is Digital Marketing? (Learn it in 5 Minutes) - Neil Patel Shown

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Do you wish to learn digital marketing? Well, before we enter into the fundamentals of digital marketing and even the advanced techniques, let's first go over what digital marketing is. That way we'll be on the same page prior to we dive into detailed methods. Digital marketing is the act of selling product or services through channels such as social media, SEO, e-mail, and mobile apps.

It can be done online and offline, and in reality, both kinds are very important for a well-rounded digital marketing strategy. Remember billboards? I do. As a young kid in California, my experiences from the back seat of our vehicle primarily rotated in between: "Mama, when are we there?" and "Uh, appearance, Mc, Donald's, can we go?" whenever one of those 10-foot billboards turned up on the side of the roadway.

Regrettably or thankfully, signboard advertising is mostly dead. Just think about it in this manner: Google and Facebook generate more profits than any traditional media company due to the fact that they manage more eyeballs. That's why digital marketing matters; it's where the attention is. Also Found Here , like the ones above, will die, is because the future of driving will look like this: Although driverless automobiles currently exist, chauffeurs still need to pay attention; in the future, as the technology enhances, not a single traveler will spend their time taking a look at the roadway.

Just for a 2nd. Even now, chances are they'll be taking a look at their phone. If nobody is taking a look at the road anymore, who's supposed to see those advertisements? What's more: the share of people spending more time utilizing electronic devices continues to increase, while print advertising continues to decline.

The 2 primary pillars of digital marketing are online marketing and offline marketing. That stated, because I'll discuss online marketing in a separate guide, I'll only point out the various locations of online marketing here for the sake of efficiency. The 7 big categories of online marketing are: Unbounce developed an excellent infographic that sums up all sort of internet marketing in one neat chart.