4 Ways Salesforce CRM Integration Benefits Banks

The days are gone when banks were mainly concerned with tracking the amount deposited with them and loans granted by them. In today’s scenario, with the increasing use of digitalization, not only do banks try to bring all their services into the hands of their customers they also have to suggest beneficial schemes for future investment to them. With an increasing number of customers managing their data is a crucial task. Interestingly with the help of Salesforce CRM, they can store a huge data set without any issue. What makes Salesforce the best of all the available platforms to store data is the feature of Salesforce CRM Integration with other software used by an organization. 

The use of Salesforce CRM not only helps banks to keep the complete record of their customers but also access the information related to customers anytime from anywhere. Some of the benefits which banks can enjoy from Salesforce CRM Integration are:

1. 360 Degree View of Customers: The Salesforce CRM used by banks is consolidated and can be integrated with other software used by banks. This integration helps in accessing the 360-degree view of all customers with a single click. Whether it is depositing money or withdrawing money from ATM or through a cheque or collecting information regarding loans or other financial schemes. With the help of Salesforce CRM integration with the customer, data banks can track the complete transaction history of their customers.
2. Improve Sales and Marketing Strategies: The data stored in the Salesforce CRM can be analyzed to make different reports. These reports help in understanding customer behaviour, the success of campaigns organized by banks, etc. Depending upon the recommendations mentioned in these reports banks anticipate the needs of their customers and can determine necessary future actions to increase their business.
3. Retaining Customers: Nowadays with the increasing use of net banking, all data related to customers is available to banks at their fingertips. Based on this data, banks can offer personalized services according to their preferences. As CRM records all the communication held with customers it can forward that information to the concerned department for further action. Based on the information available on the CRM the concerned department can contact the customer and provide them with the required services.
4. Increases the Productivity of Employees: As every little information related to customers is available in one place, it is easier for employees to access any information without any hard effort. This helps in controlling repetitive tasks and helps in increasing their productivity.

These are four benefits that banks enjoy from Salesforce CRM integration.