4 Reasons Why Your Videos Aren’t Performing Up To The Mark

The trend of video content marketing is on the rise and unlike the fleeting fads of the marketing world, this is going to stay here for long. A recent Hubspot research claims that 50% of the consumers prefer watching videos from the brands they know and love. 

While embracing the video trend may seem easy, the reality is far from this myth. The big-budget, HD quality, and perfect background might not be enough to yield the SEO results. 

But have you ever thought about why your videos aren’t as successful as your blog posts, despite making the ultimate social media marketing strategy? Here’s the comprehensive guide to some of the major reasons why your videos might not be getting enough search engine attention they deserve. 

1 . The Thumbnail Image Isn’t Drawing Interest

Although the role of the thumbnail image isn’t as direct as the title and tags, it is significantly important to rank your video. The thumbnail image is the first impression viewers get of your video, hence impacting their decision to click. 

The bad or poor-quality image discourages people from viewing your video content, making the image unable to get many comments, shares, likes, or subscribers.  Therefore, it is suggested to take time and develop a high-quality, custom image to use your video’s thumbnail. 

According to Wistia, videos with custom human thumbnails receive 30% higher play rates than those without it. So, whenever you create your thumbnail, make sure it’s relevant to the subject you are trying to rank for. 

2. You are not using an optimized transcript

Most Facebook videos are generally watched on mute, making the use of transcript a no-brainer. However, these transcripts are doing much more than just helping the viewers to consume a video without bothering others. 

It can make videos more crawlable to search engine bots, giving them more context to rank on. Build a transcript around the controversial keywords to attract the audience. Marketers generally try to rank for long-tail keywords but they should know that YouTube searches that begin with “how to” are growing by 70% year over year.   

While aligning video SEO with a text-based keyword strategy, you should optimize your transcript for more trending terms or phrases to earn high video rankings. 

So, now whenever you create a new social media marketing strategy, make sure to add optimized transcripts to get your video loved by the search engine. 

3. Your videos are not syncing with your webpages

The next possible reason why your videos aren’t performing well is that they are not aligning properly with your web pages. Getting web pages ranked for video content might be an intimidating task as it involves several factors to consider. The primary issue stemmed from the page itself and is applicable to both traditional blog posts and pages with video content. 

To put it simply, you cannot let the SEO-friendly video carry a full load of ranking on the search engine results. The page on which the video is uploaded must need to be optimized as well. The search engine won’t let your page crawl in the first place without optimization, no matter how great the video is. 

Most importantly, the video must be closely related to the rest of the content to make the whole page rank. 

4. You are using the same approach to create videos and blogs

Most of the time, it might seem logical to build out your videos with a similar approach as you have used for blogs; however, the reality isn’t so. While the message can be the same in both a video and a blog post, the delivery is very much different. 

When writing a blog post, you can provide extensive context, detailed analysis, etc, but you don’t have this luxury in videos. The watch times and complexion rates play a big role in how the video content is ranked. So, when you create the video content, you need to streamline the major points while providing quick takeaways. 

The Bottom Line

So, that’s all about the possible reasons that might be pulling down your videos from getting higher. Bookmark these reasons and make the necessary improvements in your social media strategy and to avail our Social Media Services in Gurgaon in order to snatch a victory from the jaws of defeat.