30 most important concepts in SEO

We who work with search engine optimiSation throw ourselves with a lot of tricky concepts. Here we list the 30 most important words you need to know to understand SEO from SEO Consultant Melbourne:

anchor Text

The text that is on the link itself. Example: <a href=”https://www.seo.com”> Link </a>. The anchor text tells Google what the page that the link points to is about.

Body text

Is the running text on a page, exactly what you are reading now is part of the body text on this page.

Canonical

Is a tag developed by Google to help with duplicate content. With a Canonical tag, you can tell Google which page is the original.

H1

An H1 is how you mark up the headline of a web page in HTML.

indexing

Indexing is when Google finds and adds a page to its index.

input link

Is a link that points from another site to your site.

InterLink

Is a link that points to another page on your site, that is, links that point within your site.

Long-tail

Long tail, means that you optimize for very many keywords, all of which have a small search volume but where the total number of keywords means that it still pays off.

Link Power

Links that point to your pages affect how they rank in the search results. Link power is a collective term that describes the strength of the links that point to you.

Link Profile

Here we talk about all the links that point to your site. What type of links it is, their placement and design creates your site's link profile.

Meta description

Is the description that is displayed along with the link in the search result. Meta description is placed in the header of an HTML page and is not visible on the page itself.

nofollow

Attributes that can be put on links to signal to Google that they should ignore the link. Inserted in the link according to the following example: <a href="www.seo.com" rel=”nofollow”> link </a>. Nowadays, Google has decided that they can ignore a Nofollow attribute and possibly still value the link.

noindex

Puts on a web page so that Google does not index it. Looks like this in the code <META NAME = ”ROBOTS” CONTENT = ”NOINDEX”>

On Page

Collective concept for the part of the work with search engine optimization that is performed on the site itself.

Organic search results

Is simply the part of the search result that is not ads.

PageRank

Named after one Google founder, Lawrence Page, is one of Google's internal measures of link strength.

Panda

Is a well-known Google filter that removes "thin content" from search results.

Penguin

Penguin, or Penguin, is Panda's "cousin". This is a filter that cleans out pages with weaker link profiles from the search results.

Rank Brain

Is a Google algorithm that uses artificial intelligence to determine which search results are most relevant to a specific googling.

Redirect

If you move content from one URL to another, you need to tell Google that you moved to a new address using a redirect. There are different types of redirects, including 301 and 302. The one you should almost always use is 301 redirect.

Rich snippets

Rich snipptes, or advanced excerpts in Swedish, is extra information that Google sometimes retrieves from your site and shows in the search results.

robots.txt

Is a file that you upload to your server where you tell how you want Google to spider your site.

SERP

Stands for Search Engine Result Page, when you hear SERP means the search result you see after googling

Structured data

Often what is required that you have in order to get rich snippets in the search results. Read more at schema.org .

keyword

Is what the google searched for, what you enter in the search window. Can be a word or a long phrase.

Sökspindel

Google's program that searches the Internet to index pages. Called crawler in

English.

Search Volume

The number of searches on a particular googling. At the time of writing, the search volume for googling "seo" is 9,400 in Sweden. This means that it is googled for "seo" about 9,400 times a month.

Title

Title can be seen as the "name" of a page and appears in the link you click on in the search results and on the tab in the browser.

URL

Stands for Uniform Resource Locator, in Swedish it is often called a web address.