3 Elements Customers Want in Shopping Bags
P247
Generic ideas are passé. Understand various elements that will induce the interest of customers and make successful promos.
Seldom we come across any product or solution that people do not want to enhance their lifestyle. Check carefully we can find everything for adding up to the prestige of humans and bags is no exceptions.
Imagine a scenario we find an ad ‘shopping bags wholesale’. You go inside a bag showroom, be it Samsonite or Hallmark, and you find many without any looks. You got a curt reply from the showroom manager, the bags are for utility and we don’t give any design to it. In such a scenario what will be your response. Probably you may cancel your idea to buy a bag and if the purpose is just meeting the utility then better pack everything in burlap bags and take it along as it involves the least cost.
From the above, we understand one thing. We are all for many elements that enhance our lifestyle or meet the desires of our senses. When anything that is in harmony meeting the lust of the eyes, the lust of the flesh and pride of life, we simply fall at them, possess it and flaunt it before others for our satisfaction. Here we can make out one more element – we live for others not for us. How we can confirm this? We constantly seek feedback on how others perceive or think about our latest decision, it can be a purchase of a product or an important decision we made like marriage.
Just for utility!
To understand this more clearly let us assume one thing. One man takes an important decision, he will only see the utility aspect to buy a watch. Thinking likewise he bought a country made watch that doesn’t have any name or style. He wore it and those who saw it looked at it out of curiosity, why this man after a watch that has the value of scrap. They thought something is wrong with him. So, all the curious look was about the insane element in him and sooner than later people started avoiding him as he doesn’t belong to this world.
Yeah, check carefully, we can see many elements customers looking for. Once you understand it then promotional marketing will be a cakewalk for you.
Personalisation element
Two pretty women courted a wealthy man. Both equally looked good. But one has the habit of talking politely and the other talked senselessly lacking respect. Sooner than later the man found the first woman meets his requirements and the second one unworthy. So, outward beauty alone will not serve the purpose. In the case of the man, it was the soothing conversation that made a difference where he got satisfaction with his soul.
So is the case with personalised shopping bags. Personalisation is an important element in bags with the addition of unique features like style, message, or any other feature that creates a difference. In ads, we find a phrase, ‘feel the difference’. This is to portray that one product is different from other product with differentiation in style, features, or benefits of the product. For example, if a cotton shirt is wrinkle-free even after a machine wash it is going to a unique feature that attracts many a lazy customer.
Many bags come with unique colours but what about the fabric quality. If the colour fades in three washes then the very purpose of giving the colour be it premium one is of no use. So, personalisation in bags comes with various features like colour, fabric quality, its reusability, style et al. While doing promotions retailers or bulk buyers should ensure that you opt for personalisation for widening your audience. Go for it.
Size factor
One size doesn’t fit for all. Companies involving in promotions should research what size fits best for your audience. The result is in the meeting the minute requirements of the people. You should not take a simple decision like buying shopping bags bulk to do a promotion. There are times when you require large bags for a promotion but that is for malls where customers buy a greater number of fabrics for their personal needs. But in the case of a tradeshow what matters is compactness.
While doing promotions retailers should go by a mantra, small is beautiful. This will ensure results in your marketing as you are dealing with a sophisticated group of customers wanting to enhance their lifestyle. Large bags are for occasional use and small bags meant for regular use. That is why you should promote small bags during tradeshows.
Yeah, we have come to a style element. The screenprint is a personalised feature, but we are making it as a separate topic just for the sake of customer preference. Screen printing is not anything new but even after advanced technologies in printing screen printing has its attraction due to interest from various quarters. For example, logo emblazoning has high appeal if it is screen printed. In the same way, when we offer screen printed designs, we meet the customer’s interests precisely on expected lines. Then our branding efforts become powerful.
Final thoughts
We have come to a conclusion. Promotions become successful when we meet several elements that meet the psychological satisfaction of the customers. Often our efforts fail when we do things at random and expect for results. But we need to understand one thing. When we go deep into the psychology of our target audience, we make a mark and that will give help us creating an impression in the minds of our customers.
Customers want many things in their shopping bags. Retailers should do little research on it or collaborate with a corporate gifting company for deeper insights. Because they come with many ideas, and they got it out of their own experience or trial and error induced lessons that will help businesses to come out of their low visibility. Talk to them and create a win-win.