23AndMe's Downfall: Privacy, Fines, and Bankruptcy

Mini-Story: 23AndMe Goes Bankrupt

In 2023, 23AndMe was riding high—millions had spit into tubes to unlock their genetic secrets. But by 2025, disaster struck.

The Fall Begins
After a massive data breach exposed the DNA of 7 million users, lawsuits piled up. Hackers sold ancestry reports on the dark web, and celebrities sued when their private health risks were leaked.

Regulators Step In
The FTC slammed 23AndMe with billions in fines for lax security. Then, Congress passed the Genetic Privacy Act, banning DIY DNA testing without strict oversight. Overnight, 23AndMe’s business model collapsed.

Desperate Moves
CEO Anne Wojcicki tried pivoting to 'NFT Ancestry Tokens'—digital art based on user DNA. It flopped. Investors fled. By 2026, 23AndMe filed for Chapter 11, its labs auctioned off to Pfizer for spare equipment.

The Aftermath
Reddit’s r/23andme became a support group for people discovering they were genetically related to exes or secret half-siblings. Ancestry.com bought the remains for pennies, rebranding it '23AndMostlyYouNow.'

As Wojcicki vanished into a consulting gig, one tweet summed it up:
'Turns out, my genes predicted bankruptcy risk after all.'

Moral of the Story?
Privacy matters—especially when your DNA is the product. 🧬💸

(Fictional but plausible!)

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