23AndMe's Downfall: Bankruptcy and Acquisition

Mini-Story: 23AndMe Goes Bankrupt

In 2023, 23AndMe was riding high—millions of people had spit into tubes to unlock their genetic secrets. But by 2025, the company faced a perfect storm: data breaches, regulatory crackdowns, and a sudden drop in consumer trust.

One day, CEO Anne Wojcicki walked into the office to find a team of lawyers waiting. 'Anne,' one said gravely, 'we have to file for Chapter 11.'

She sighed, staring at a wall of DNA ancestry reports. 'So this is how it ends… not with a mutation, but with bankruptcy.'

As the servers shut down, one employee joked, 'Guess our stock wasn’t in the genes.'

The next day, Ancestry.com bought 23AndMe’s database for pennies on the dollar—along with a lifetime supply of saliva tubes.

Moral of the story: Even your DNA can’t predict a bad business model. 🧬💸

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