20th Annual Latin Grammy Awards

20th Annual Latin Grammy Awards




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The Latin Recording Academy announced that the Latin Grammy Awards will celebrate their platinum year in 2019. Widely regarded as the biggest night in Latin music, the Latin Grammys ’ 20th anniversary show will air Thursday, November 14th, broadcast live via the Univision Network from the MGM Grand Garden Arena in Las Vegas.
Though the Latin Recording Academy was established in 1997, it wasn’t until September 2000 that it would hold its first annual Latin Grammy Awards. Originally broadcast on CBS, the Awards would become the first primetime telecast in English, Spanish and Portuguese languages on U.S. television. The Academy will celebrate its twentieth broadcast with a new platinum logo, designed by Blanco-Lorenz, in honor of the precious metal that was first discovered in South America.
“In addition to symbolizing successful music sales, and having long, historic ties to Latin America, platinum is known for being a malleable metal, more ductile than gold or silver, and a chemical catalyst,” said Gabriel Abaroa Jr., President/CEO of the Latin Recording Academy in a press release. “Platinum is the perfect representation of the Latin Grammys for the next decade, celebrating a type of music that has learned to adapt to changing instruments, cultures, local roots, and fragmented environments, while keeping its credibility and integrity; and, yes, it has proven itself to be a catalyst for significant trends in the overall music world. We are embracing this new branding whole-heartedly as we look forward to kicking off our third decade with this milestone 20th anniversary celebration.”
The three-hour telecast will begin at 8 p.m. ET/PT (7 p.m. Central Time)— with a one-hour pre-show that kicks off at 7 p.m. ET/PT. The full list of nominees will be announced Tuesday, September 24th. For more information , visit LatinGrammy.com .
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20 th Annual Latin GRAMMY® Awards Celebration Shines Bright on Univision, Delivers Highest-Rated Performance Since 2015
Star-Studded Telecast Reaches 8 Million Total Viewers 2+, Attracts More Adult 18-49 and Adult 18-34 Viewers than ABC, CBS, and NBC for the Entire Night
Univision Stations in Los Angeles and Miami Finish No. 1 in Primetime Among Total Viewers 2+ and Adults 18-49
Latin GRAMMYs® Garners No. 1 Most Social Program for Entire Day and Most Social Spanish-Language Awards Show This Year
MIAMI – NOVEMBER 15, 2019 – Univision’s exclusive telecast of the 20 th annual Latin GRAMMY® Awards, The Biggest Night in Latin Music®, reached 8 million Total Viewers 2+, who tuned-in to all or part of the three-hour live broadcast from the MGM Grand Garden Arena in Las Vegas. Airing from 8 p.m. – 11 p.m. ET/PT, the 20 th edition of the Latin GRAMMYs averaged 3.4 million Total Viewers 2+, 1.6 million Adults 18-49 and 717,000 Adults 18-34. It marked the show’s highest-rated performance among Total Viewers 2+ and Adults 18-49 since 2015, and best with Adults 18-34 since 2016. The 20th annual Latin GRAMMY® Awards positioned Univision as the No. 2 network, ahead of ABC, CBS and NBC for the entire night among Adults 18-49 and Adults 18-34, and outperformed NBC during primetime with Total Viewers 2+.
Featuring memorable moments including a historic performance by Vicente Fernández with his son, Alejandro Fernández, and grandson, Alex Fernández accompanied by Mariachi Sol de Mexico de José Hernández, and tributes to legends Camilo Sesto and Jose José, last night’s telecast of the 20 th Annual Latin GRAMMY® Awards delivered double-digit audience increases among Total Viewers 2+, Adults 18-49 compared to the 2018 airing. It was also the second and third most-watched program on all of television among Adults 18-34 and Adults 18-49, respectively, outperforming the entire original line-ups on CBS (“Young Sheldon,” “The Unicorn,” “Mom,” “Carol’s Second Act” and “Evil”); NBC (“Superstore,” “Perfect Harmony,” “The Good Place,” “Will & Grace” and “Law and Order: SVU”) and The CW (“Supernatural” and “Legacies”) as well as first-run episodes of ABC’s “A Million Little Things” and “How To Get Away With Murder.”
Hosted by Three-time Latin GRAMMY winner, 2006 Latin Recording Academy Person of the Year™, and two-time GRAMMY winner Ricky Martin, Puerto Rican actress Roselyn Sánchez and Spanish actress and “Cuna de Lobos” protagonist Paz Vega, the 20th Annual Latin GRAMMY® Awards attracted more Hispanic viewers than the combined audience of the latest editions of the “American Music Awards,” “Billboard Music Awards” and “Country Music Awards” among Total Viewers 2+, Adults 18-49 and Adults 18-34. In addition, the Latin GRAMMYs ranks as the highest-rated music award show in 2019 thus far, regardless of language, among Hispanics across the demographic groups of Total Viewers 2+, Adults 18-49 and Adults 18-34.
On a night that also featured performances by 2019 Latin Recording Academy Person of the Year™ Juanes, Rosalía, Alejandro Sanz, Pedro Capó with Alicia Keys and Farruko; and Ricky Martin with Residente and Bad Bunny, among others, the 20 th Annual Latin GRAMMY® Awards made Univision the No. 1 Spanish-language network for the entire night, outperforming Telemundo with two times the audience among Total Viewers 2+, Adults 18-49 and Adults 18-34. This year’s telecast ranks as No. 1 award show on Spanish-language television in 2019 thus far with double-digit audience advantages over Telemundo’s “Premios Billboard” and “Latin American Music Awards” among Total Viewers 2+, Adults 18-49 and Adults 18-34.
Preceding the Latin GRAMMY® Awards telecast, Univision presented the exclusive “Noche de Estrellas” (“Night of Stars”) coverage of celebrity arrivals direct from the Latin GRAMMY® red carpet, starting at 7 p.m. ET/PT (6 p.m. Central). Featuring live interviews and commentary of on location in Las Vegas, the program averaged 2.5 million Total Viewers 2+, 1.0 million Adults 18-49 and 433,000 Adults 18-34, making it the No. 1 Spanish-language network from 7:00 p.m. to 8:00 p.m. ET/PT, and out-performing the first hour of Telemundo’s “Exatlón Estados Unidos” by double-digit margins among Total Viewers 2+ (+70% adv.), Adults 18-49 (+69% adv.) and Adults 18-34 (+67% adv.).
Source: Nielsen, NPM, Thursday (11/14/2019) 8:00pm-11:00pm. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long term visitors included). Program rankings excludes pre and post games. English-language award shows based on NPM-H, “American Music Awards” (10/09/2018), “Billboard Music Awards” (05/01/2019) and “Country Music Awards” (11/13/2019). Telemundo’s “Premios Billboard” (04/25/2019) and “Latin American Music Awards (10/17/2019). Award show ranking based on NPM-H (12/31/2018-11/14/2019), Mon-Sat 8pm-11pm/7pm-11pm, ad-supported networks, repeats excluded. Live+SD.
Coverage of Latin GRAMMYs made Univision the No. 1 broadcast station during the time period (8:00 pm-11:00 pm ET/PT) among:
Coverage of Latin GRAMMYs made Univision the No. 2 broadcast station during the time period (8:00 pm-11:00 pm ET/PT), only behind FOX’s coverage of Thursday Night Football, among:
Latin GRAMMYs was the No. 1 broadcast program of the day among:
Latin GRAMMYs was the No. 2 program of the day, only behind coverage of Thursday Night Football on FOX (Pittsburg Steelers vs. Cleveland Browns) among:
Coverage of Latin GRAMMYs outperformed ABC, CBS and NBC combined during the time period among:
Nielsen, NSI, LPM+PPM, Latin Grammys on Univision (11/14/19), 8:00 pm- 11:00 pm ET/PT; 7:00 pm- 10:00 pm CT/MT. Rankings and growth based on DMA impressions, rounded to the thousand. Latin Grammys 2018 aired Thursday, 11/15/18, (8:00 pm- 11:00 pm ET/PT; 7:00 pm- 10:00 pm CT/MT). Latin Grammys 2018 is LPM only data. No. 1 program of the day is based on broadcast programs only. Live+SD.
The Latin GRAMMYs® was the No. 1 most social program airing for the entire day and the most social Spanish-language awards show across Broadcast and Cable to-date, garnering 8.3 million total interactions across Facebook, Instagram, and Twitter. Total social activity increased by 97% compared to last year’s show, while Instagram activity increased by 81% and was this year’s top visited platform. Camilo Echeverry’s account generated the most engaging piece of content on the platform as part of the awards, earning 591.6K linear engagements.
Nielsen Social Content Ratings, linear episode-level metrics; Nielsen Social Content Ratings, ranked by program-level metrics; Nielsen Social Content Ratings, linear episode-level metrics, filtered on specials only; Nielsen Social Content Ratings, linear content-level metric
Visit corporate.univision.com/newco for more information on Univision, and follow @UnivisionPRTeam on Twitter and Instagram .
CONTACT: Kevin Sornatale, 212-455-5259, ksornatale@univision.net

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Leading International Brands Team Up to Celebrate The Biggest Night in Latin Music ®
MIAMI (NOV. 5, 2019 ) — The Latin Recording Academy® and Univision Communications Inc. announced today the official sponsors for the 20th Annual Latin GRAMMY Awards®. The event will connect leading international brands through innovative programs and campaigns with Latin music fans across multiple platforms, as well as through several on-site experiential activations. The 20th Annual Latin GRAMMY Awards will be broadcast live on Univision from the MGM Grand Garden Arena in Las Vegas on Nov. 14 from 8 –11 p.m. ET/PT.
"We are thankful to have our longtime partners back again this year and happy to welcome some new partners who understand the value of engaging with fans live and across platforms," said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. "Their support allows us to continue elevating the stature of Latin music internationally and to make a positive impact on the Latin community worldwide by highlighting both emerging and established artists who are recognized for excellence in their craft."
Returning sponsors include Bulova, the Las Vegas Convention and Visitors Authority, Mastercard, McDonald's, Nissan, and Walmart. Mastercard is now a global sponsor after participating for the past few years as a sponsor in Latin America. Hennessy and Mondelēz International join as new sponsors. 
"We are thrilled to collaborate with our partners once again to deliver innovative executions across the Univision media portfolio for The Biggest Night in Latin Music®," said Steve Mandala , president of advertising sales and marketing at Univision Communications Inc. "Music is a driving force in uniting the Hispanic community, and continues to serve as a powerful vehicle for engaging this passionate and growing audience. We thank our sponsors for recognizing this unique opportunity and look forward to honoring the best and brightest artists on Latin music’s most celebrated night. " 
Following are details on how each brand is supporting the 20th Annual Latin GRAMMY Awards:
A very limited number of tickets for the 20th Annual Latin GRAMMY Awards are still available for purchase at www.axs.com . 
For more information and the latest news, please visit the official Latin Recording Academy website at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), Twitter (@LatinGRAMMYs), or Instagram (@LatinGRAMMYs). Use #LatinGRAMMY on your favorite social media platforms.
The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers, and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com .
ABOUT UNIVISION COMMUNICATIONS INC.:
As the leading Hispanic media company in the U.S., Univision Communications Inc. entertains, informs and empowers U.S. Hispanics with news, sports and entertainment content across broadcast and cable television, audio and digital platforms. The company’s top-rated media portfolio includes the Univision and UniMás broadcast networks, as well as cable networks Galavisión and TUDN, the No. 1 Spanish-language sports network in the country. Locally, Univision owns or operates 65 television stations in major U.S. Hispanic markets and Puerto Rico. Additionally, Uforia, the Home of Latin Music, encompasses 58 owned or operated radio stations, a live event series and a robust digital audio footprint. The company’s prominent digital assets include Univision.com , streaming service Univision Now, the largest Hispanic influencer network and several top-rated apps. For more information, visit corporate.univision.com . 
© 2022 - The Recording Academy. All rights reserved
Some of the content on this site expresses viewpoints and opinions that are not those of The Recording Academy. Responsibility for the accuracy of information provided in stories not written by or specifically prepared for The Academy lies with the story's original source or writer. Content on this site does not reflect an endorsement or recommendation of any artist or music by The Recording Academy.

The Latin Recording Academy announced that the Latin Grammy Awards will celebrate their platinum year in 2019. Widely regarded as the biggest night in Latin music, the Latin Grammys ’ 20th anniversary show will air Thursday, November 14th, broadcast live via the Univision Network from the MGM Grand Garden Arena in Las Vegas.
Though the Latin Recording Academy was established in 1997, it wasn’t until September 2000 that it would hold its first annual Latin Grammy Awards. Originally broadcast on CBS, the Awards would become the first primetime telecast in English, Spanish and Portuguese languages on U.S. television. The Academy will celebrate its twentieth broadcast with a new platinum logo, designed by Blanco-Lorenz, in honor of the precious metal that was first discovered in South America.
“In addition to symbolizing successful music sales, and having long, historic ties to Latin America, platinum is known for being a malleable metal, more ductile than gold or silver, and a chemical catalyst,” said Gabriel Abaroa Jr., President/CEO of the Latin Recording Academy in a press release. “Platinum is the perfect representation of the Latin Grammys for the next decade, celebrating a type of music that has learned to adapt to changing instruments, cultures, local roots, and fragmented environments, while keeping its credibility and integrity; and, yes, it has proven itself to be a catalyst for significant trends in the overall music world. We are embracing this new branding whole-heartedly as we look forward to
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