20 Resources To Help You Become More Efficient With Marketing Content Planner
The Importance of a Marketing Content Planner
Content planners are responsible for defining a vision for content creation, publication and distribution. They also need to track and assess the effectiveness of a plan.
This type of content informs viewers about the products and services offered by the company. It also helps the viewers resolve issues and meet their needs.
A marketing content planner can be a spreadsheet or a third-party tool. The difference lies in the way you make use of it.
1. Set Your Goals
Benjamin Franklin's famous quote "If you don't prepare, you're planning for failure" is true. To go from a strategic view to a successful content marketing engine requires structure, workflow efficiency and clear communication.
One of the most important steps to take in this process is determining your goals. Start with the most basic business goals or use the SMART framework to make them more specific and achievable. This is also a great time to review current content goals and ensure they are in line with the current strategy.
Understanding your goals will help you to monitor the performance of each piece of content. This will help you identify what is working and what needs to be improved, allowing you to make the necessary adjustments and improve your overall performance. This will ultimately ensure that you're achieving your goals and providing quality content to your audience.
2. Identify Your Audience
It's important to understand who your audience is in order to create content that is relevant, engaging and effective. This can be done by conducting research to determine the traits of your ideal customer personas. This can be done using surveys, data analysis and other methods to collect information about your clients.
Then, you can use the results of your research to identify the content types that will be the most effective for you and your business. This could include anything from blog posts, social media posts, podcasts, and webinars. Once you've identified which formats will be most efficient, you can begin creating your content strategy.
A tool for planning content can help you keep track of marketing goals and make sure that the appropriate people are working on the appropriate projects. It can also increase productivity by helping teams focus on the most important things and staying clear of distractions. It's easy to get started by downloading a no-cost Content Analysis Report from CopyPress today.
3. Identify Your Ideal Platforms
It is crucial to tailor your digital content to the platform you prefer. Instagram users want aesthetically pleasing visuals, whereas TikTok users love trendy short-form videos. You can discover the preferred platforms of your target audience through conducting market research.
An effective marketing content planner will account for all the steps required to turn your ideas into an actual asset. It will give you a structure to help you meet your goals and ensure that everyone on your team is on the same page.
Content planning tools like Monday and Kapost help you with this. They let you create tasks and assign them, work together and monitor their progress on one dashboard. There are more sophisticated tools, like Wrike, which offer drop-down menus and provide an actionable table, a message board, and a general project timeline. Both come with a no-cost version, and more extensive subscriptions for teams that require more advanced capabilities.
4. Identify Your Content Types
A content planner is an excellent tool for anyone, no matter if you're an influencer working alone or with a team of marketing professionals in a large company. It helps you stay organized and ensures that everyone is on the right page. It's an excellent tool for managing content for projects that have a longer lead time, such as quarterly or annual campaigns.
A well-designed content plan will aid in identifying the kinds of content that should be created and how they should be executed. This involves determining the structure of your content, for instance podcasts, blogposts, infographics, case study, or social media releases. This should include a timeline of the date these pieces will be created and published.
It is also important to monitor the results of your content marketing goals, such as traffic and engagement. This will enable you to analyze your results and make necessary adjustments. Ahrefs is a great tool to help you understand what is working and what isn't. It can also provide insights on your competition's performance.
5. Determine the goals of your content
If you establish clear goals for your content that will assist your team to keep on track to meet their goals. Whether that's increasing SEO traffic by rewriting blog posts or increasing customer retention by hosting webinars, having clear objectives will assist you in achieving your content marketing goals.
A professional content planner can assist you establish your goals through laying out an organized workflow and allows collaboration. It could also include tools like image-generation software text-to-image prompts, and social management apps to streamline the process.
Apart from setting goals and creating an expected workflow, a content planner can also help you identify your metrics and key performance indicators (KPIs). This will allow you to evaluate the effectiveness of your content and make adjustments to improve your campaign. Bounce rate, website traffic, and social media shares are all examples of metrics that can be measured. These metrics should be monitored at all stages of the lifecycle of content including production and publication.
6. Identify what is a content marketer
If you don't have the resources to implement your content strategy, it will be useless. When planning, make sure you have enough budget to complete the tasks you've laid out. This could include salary or team payments production costs as well as web space and marketing strategies.
Once you've got your budget in place, you can begin assigning responsibilities to each task. You might assign different employees to do keyword research, copywriting, editing, or design. Alternately, you could make use of a tool such as Sprout to make it easier of scheduling content across various platforms and channels.
You can connect your social media accounts to the Sprout tool and schedule posts to Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. Sprout's scheduling tools also include an image library to simplify managing assets and reduce time during the creation process.
7. Determine your Key Performance Indicators
It's important to make your marketing efforts worthwhile if you're planning to spend many hours creating content. You can boost your performance by tracking and identifying the right key performance metrics.
For instance, a typical KPI for content marketers is the number of repeat customers. This measure can be used to gauge the effectiveness of your content at converting customers, and it can be used to determine any areas that could be improved for future campaigns.
It is also crucial to determine the type of content you want to develop based on your goals and your target audience. This may include posts on social media, blog articles or infographics, as well as videos. Once you've identified these different formats of content, you need to devise a plan that includes frequency and distribution methods for each. This will ensure that your content is seen by the most relevant people at the appropriate times.
8. Find out the tracking methods you are using
A marketing content planner is an essential tool for any company looking to improve their marketing strategy. It can help you keep the track of your goals, audience, and resources while allowing to see how effective your strategy has been over time.
A social media calendar will aid you in planning your content and ensure it is released regularly. You can also plan ahead for holidays or events that could affect your followers.
A keyword content strategy is an excellent tool to improve your SEO strategies. It can help you determine the most relevant keywords for your content and improve your search engine ranking and visibility. It also helps to measure the effectiveness of keyword content strategies over time.
9. Find Your Measurements
Whatever your preference, whether you opt to organize your content by keywords or themes, your marketing plan will assist you in identifying the most important metrics for each piece. This will help you understand the extent to which your content has been in order that you can continually improve it. A cloud-based marketing planer, such as Optimizely CMP can also make it easier for team members to work together and produce reports that can be used for making future content planning decisions.