20 Fun Facts About Marketing Content Planner
The Importance of a Marketing Content Planner
Content planners are accountable for creating a vision of content creation, publication and distribution. They also need to track and assess the effectiveness of a strategy.
This kind of content informs the public about the services and products that the company offers. It also helps the audience solve problems and meet their requirements.
A marketing content planner may be a spreadsheet or a third-party tool. The difference is in how you use it.
1. Determine Your Goals
The famous quote, usually credited to Benjamin Franklin although perhaps never spoken by him, holds the truth: "If you fail to plan, you plan to fail." Moving from a strategic plan to an efficient content marketing engine requires structure, workflow efficiency and clear communication.
Setting goals is one of the most crucial steps to take in this process. Start with the most basic business goals or the SMART framework to make them more specific and achievable. It is also a good time to look over your current content goals and ensure they in line with the current strategy.
Understanding your goals will help you monitor the performance of each piece of content. This will help you identify what is working and what requires improvement and allow you to make necessary adjustments and improve overall performance. This will help you meet your overall goals and provide quality content to your users.
2. Identify Your Audience
It is crucial to know who your target audience is to create content that is relevant, interesting and effective. The best method to accomplish this is through conducting research and identifying the traits of your ideal customer personas. This can be accomplished by surveys, data analysis and other methods of collecting information about your customers.
By analyzing the results of this study You can then determine the types of content that will be most effective for your company. This could include anything from blog posts and social media posts to webinars and podcasts. Once you've identified which formats will be most effective, it's time to start drafting your content plan.
A tool for content planning can help you keep track of your marketing goals and make sure that the most qualified people are working on the appropriate projects. It can also improve productivity by helping teams focus on the most important things and stay clear of distractions. CopyPress offers a free Content Analysis Report that you can utilize today.
3. Find Your Ideal Platforms
It's crucial to adapt your content for the platform you prefer. Instagram users want aesthetically pleasing images, whereas TikTok audiences enjoy trendy short-form videos. Conducting some market research can help you discover your ideal audience and their preferred platforms.
A content planner for marketing will help you plan all the steps required to turn your ideas and concepts into a finished product. It will give you a structure to help you achieve your goals and ensure that everyone in your team is on the same level.
A content planning tool such as Monday and Kapost can help with this by allowing you to create, assign tasks, collaborate and monitor progress on a single dashboard. Additionally, there are advanced tools like Wrike which allow for drop-down menu functionality and provide a general timeline of the project, tables of actionsable items and a message board. Both offer the free version and more comprehensive subscriptions in case your team requires more advanced features.
4. Identify Your Content Types
If you're a single influencer or part of an enterprise marketing team, a content planner helps you organize your ideas and ensures that everyone is on the same page. It's a great tool for managing content for projects with an extended lead time for projects like annual or quarterly campaigns.
A well-designed content plan will help you identify the kinds of content that must be created and how they should be executed. This involves determining the format of your content, like blogposts, infographics or podcasts case studies, as well as social media releases. This should include a timetable of when these pieces are expected to be published and produced.
You should also be keeping track of metrics related to your content marketing goals such as engagement and traffic. This will help you evaluate your results and make the needed adjustments. Ahrefs is a great tool to help you identify what works and what doesn't. It can also provide insight into the performance of your competitors.
5. Determine Your Content Goals
If you've got clearly defined content objectives, your team can remain on track and ensure that they're achieving their objectives. If it's increasing traffic to SEO by updating blog articles or enhancing customer retention through hosting webinars, having clear goals will help you reach your goals in marketing content.
A good content planner can help you define your objectives by laying out an organized workflow and allowing for collaboration. It can also incorporate tools such as image-generation software, prompts to convert text into images and social management applications to streamline the process.
Apart from setting goals and establishing an expected workflow, a marketing content planner can also help you identify your metrics and key performance indicators (KPIs). This will enable you to assess the effectiveness of your content and respond to improve your marketing campaign. Some examples of quantifiable metrics include bounce rate web traffic, website traffic, social media shares, and newsletter signups. These metrics must be tracked throughout the lifecycle of content including production and publication.
6. Identify Your Resources
A well-thought-out content strategy won't be effective if you don't have the resources to make it happen. During SICK SEO , make sure that you have enough money to complete the tasks you've set out. This could include salary or team payments and production costs for the web space and materials and paid marketing tactics.
Once you have a budget in place, you can begin assigning the responsibilities for each task. You could assign various employees to do keyword research, copywriting and editing, or design. Alternatively, you can also employ a tool like Sprout to simplify the process of scheduling content across multiple channels and platforms.
Sprout allows you to connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn company pages and Google Business Profiles, all from a single dashboard. The tools of Sprout for scheduling comprise an image library that simplifies the management of assets and helps save time during the process of creating.
7. Find your Key Performance Indicators
It's important to make your marketing efforts worthwhile if you're going spend lots of time writing content. The right way to identify and track the key performance indicators can help you measure the effectiveness of your content and boost your performance over time.
For instance, the number of returning customers is a popular KPI employed by content marketers. This is a measure that can be used to determine how effective your content is at converting customers, and it can also be used to identify areas for improvement in future campaigns.
In addition, it is important to identify the types of content you'd like to develop based on your goals and the audience. This could include blogs, social media posts, articles, infographics, or videos. Once you've identified these different types of content, it's crucial to devise a plan that includes the frequency and distribution method for each. This will ensure that the right people are seeing your content at the right time.
8. Identify the tracking methods you use
A marketing content planner is a valuable tool for any business looking to enhance their marketing strategies. It allows you to keep track of your marketing goals as well as your audience and your resources, while giving you the ability to measure the effectiveness of your strategy over time.
A calendar for social media will aid you in planning your content and ensure it is released regularly. It also lets you plan ahead for any holidays or events that may affect your audience's engagement.
A keyword content strategy is a powerful tool to optimize your SEO strategies. It will help you identify the most effective keywords for your content and improve your visibility and search engine rankings. It can also help you measure the effectiveness of your keyword content strategy over time.
9. Identify Your Measurements
No matter if you decide to organize your content by keywords or themes, your marketing plan should identify the most important metrics for each piece. This will allow you to evaluate the effectiveness of your content to continue to improve it. A cloud-based marketing content planner, such as Optimizely CMP, can also make it easier to manage collaboration between team members and generate reports that can be useful in making future decisions regarding content planning.