1аа How to Find INSTAGRAM HASHTAGS TO ATTIRE AUTHENTIC FOLLOWERS

1аа How to Find INSTAGRAM HASHTAGS TO ATTIRE AUTHENTIC FOLLOWERS

Anna Frey


You've been posting stunning images on Instagram and writing clever captions and making use of Plann to ensure that your feed is up to date. Yet, you feel that your posts are drawing crickets and nobody is actually consuming your stunning content.

The good news isthat If you're already producing great content that you can share, then congratulations that you're in the right direction to be successful! There's a final element to the Instagram puzzle hashtags!


Powerful hashtags

Hashtags are similar to road signs that guide people towards the Instagram profile! Consider them as your own personal Google keywords that allow people to find your profile. They increase your visibility to those who aren't following you, and allows you to participate in larger conversations on the internet.

However, knowing the best way to locate Instagram hashtags that are appropriate is among the most significant problems and is where many users are tripped up. What hashtags should you be employing? Should you include hashtags in captions, or in your posts? How do you determine which ones are appropriate to choose to help ensure that you are discovered by your ideal target audience.

Don't worry, we're here to guide you through all the complexities of hashtags to ensure you can choose the appropriate ones to get your posts noticed by the appropriate people.


What hashtags should you be using for Instagram?

Instagram allows for 30 hashtags to be utilized for each post. We strongly recommend using the entire 30 hashtags -- since it allows you to reach a larger audience. This may sound like an amount however, the more hashtags you utilize, the more people will be able to see your posts!

There is no strict guideline to when you should include these in your captions or in your first comment. It will look more professional in the first comment, however, it's easier to plan prior to your caption.


Make it interesting with hashtag collections

However, you shouldn't need to repeat thirty hashtags repeatedly time! Not just are the Instagram algorithm is said to be unfavorably impacted by this however, it also means that you'll always be attracting the same types of people.

It's essential to stay fresh and frequently mix the hashtags you use. The most effective method to accomplish this is to use Hashtag sets!

In Plann you can build smaller hashtag collections which you can select and use each time you make a post, until you reach the total of 30. We suggest using 5-10 hashtags per set, which is in line with your strategic themes (which you can define in the'strategy' area of Plann.)

You might have a hashtag for your posts on thought leadership and another one for inspiration, one for education, and the list goes on! For instance, suppose you're a beauty blogger and you've got your own customized strategy prompts that you have set up in Plann for topics like beauty inspiration, healthy skin positive for acne, and so on. You'll have hashtag sets stored in Plann within these categories which you can add to your captions at the touch of an icon.

How do you find the most effective Instagram hashtags to make use of

How can you begin actually using hashtags in the content you post on Instagram posts? The best way to begin is to think about the kind of content your intended viewers are likely to be looking for.

Let's say you're selling products specifically for cats, and your target market is cat owners as well as cat lovers. The best place to begin is #cats however, as we'll discuss in the next section this could be too competitive. Therefore, you'll want to look for hashtags that are related with it.

The method to do this is by going to your Instagram feed and entering 'cats' in the search bar. It will display an option menu with similar hashtags to the search phrase, as well in the number of posts they've appeared in.

You could also take your search one step further by choosing any hashtag from the list. Then, you'll see a second list of hashtags on right at the very top, as illustrated in the image below. This is an excellent start point to put together your hashtag collection to Plann together!

Another strategy for researching hashtags is to look through Instagram accounts Instagram accounts of people within your field, to find out the hashtags they're using, and make them your own.


Size is important

Hashtags can be a bit of an Goldilocks situation. It is best not to choose hashtags that are too large or smallinstead, you want to use an assortment of medium-sized to small competitors that work. If you're using hashtags that aren't popular enough (think, many thousands or more posts) it could result in your content getting buried by a flood of posts, and no one seeing it. However, if you're using hashtags that are particular and niche that they only have just a few mentions, it's likely that no one will search for it.

To determine the amount of posts using a particular hashtag, just type the hashtag you'd prefer to use as hashtag in Instagram's search box on Instagram. You can then check the number that appears under the hashtag, which is shown in the image below. This number will tell you how many images using this hashtag are being posted on Instagram at the moment.

What is a suitable dimension for a hashtag?

To draw people who are truly interested in your content We suggest that you look for Instagram hashtags with less than 500k posts (unless there is a larger audience or an extremely active audience, then you should definitely consider using larger hashtags). Don't be afraid of including hashtags that are less than 20,000 as they could be the perfect fit for highly engaged users.

Another reason to look for Instagram hashtags that are in the middle-range or smaller hashtags is their visibility. If someone conducts an search on Instagram, the most popular posts sit in the top Posts section. The remainder of the images are arranged chronologically in Most Recent, as shown in the image below.

 

"If the hashtag contains millions of photos like #beach, the hashtag will not allow any photos that aren't

getting to the top of the page will rapidly disappear into the bottom in a matter of seconds."

Let's say that you took an image of the beach in Santorini. Your image would stand much better a chance of reaching the top spot of Top 9, if you make use of the hashtag #santorinigreece that has less than 100,000 photos on it, instead of #beach.

Find out more!

Let's be a little more creative with these hashtags. If you're a fashion stylist, you'd probably be likely to choose the hashtag "fashion". With over 350,000,000 views on Instagram and counting, you know your post will be seen in a matter of seconds on the first page of results for the hashtag #fashion. Instead, we should be targeted and narrow down to a degree based on your company and the image you're posting.

Under #fashion, you will find the #fashionstylist category with just under two million post. Much better. Post your picture and you'll receive a lot of likes and others will recognize you as an expert in fashion.

However, we could improve. Consider other keywords you could use in your work. If, for instance, you wish to attract followers with new fashions and a great hashtag would be #springstyle or #winterstyle, depending the location you reside in. With nearly 500,000 views for each of these hashtags on Instagram with these two hashtags you're much more likely to be seen there than you are on #fashion. In the same way you can really focus on the things your customers are searching for. Hurray! Now is the time to create your own hashtag list and select hashtags that truly define your company and service.



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