15 Main Reasons Why Your Business Demands A Mobile App
Digital media has exploded and Google reported that 2015 marks 4 seasons that web searches done on cellular phones have surpassed desktop searches in 10 countries!
Mobile is growing so rapidly that it must be now the leading digital platform for media consumption. 62% of total digital media activity is from tablets and smartphones combined, 54% of that activity is from apps alone, according to Comscore.
As of April 21, 2015, Google is now indexing mobile phone applications, allowing them to rank searching engine results. See the SearchEngineLand article about app website positioning. Exactly what does this mean for you along with your business? You want a mobile app!
Do you know the benefits to using an app for your business?
As mobile marketing is growing, increasingly more organizations are hopping for the mobile app bandwagon in order to connect with "on-the-go" consumers, drive more visitors, generate repeat business, increase sales through better product promotion, and above all, be for sale with their customers, on their own mobile phones, 24?7.
Having an app for your business takes marketing efforts to some whole new level. Apps aren't just for huge manufacturers like Amazon, eBay and Wal-mart anymore. Medium and small enterprises are now upping their marketing strategies and expanding their customer reach with mobile apps.
Technology advances has given us the entire world at our fingertips! Cell phones have rendered pay phones and most landlines obsolete because we can take all of them with us wherever we go. Which gives businesses a massive marketing advantage. Here are the rewards a mobile app offers your company along with your customers:
1. Reinforces your brand
2. Increases your visibility and accessibility on mobile phones
3. Builds relationships and loyalty using your customers
4. Generates repeat business with app tools like coupons and loyalty cards
5. Enhances social networking strategies
6. Connects you with "on-the-go" consumers
7. Increases sales with push notifications
8. Your products/services are easily accessible to your web visitors 24?7
9. One touch access to your contact info
10. Provide directions for your location anywhere your customers are
11. Fast appointment setting for the customers
12. An application is much more readily available and loads quicker than an online site
13. Increase customer engagement and supply value
14. Customers have easy access on your social media posts
15. Stay ahead of the competition
Why a Mobile App is preferable to an online site
Bottom line: An application loads and operates faster! It takes only an extra to produce whereas a website can take significantly longer, specifically if the mobile user has bad reception. Mobile optimized websites serve a crucial business purpose, nonetheless they usually do not switch the requirement for apps. Let's consider a side-by-side comparison:
• Mobile phone applications give you almost access immediately to the content you will need, websites don't
• Mobile phone applications can be found in the app stores, websites don't
• Mobile apps can keep your company in direct contact with your visitors through push notifications, websites don't
• Mobile apps will always be visible around the home screen of your mobile device, websites aren't always visible
Does one start to see the power that mobile marketing apps are offering? With features like push notifications, you'll be able to instantly reach your clients with a lot less commitment than snail mailing sales ads, not forgetting, even less advertising costs. Nevertheless the biggest benefit a mobile app is offering your small business is return on investment.
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