130 years of Daks luxury reborn as golf wear
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Daks Golf, the golf wear brand of lifestyle and culture company LF, announced that the '130th Anniversary Capsule Collection' launched to commemorate Daks' 130th anniversary is showing strong sales along with the stealth luxury craze.
The Daks Golf 130th Anniversary Capsule Collection, launched at the end of February, is a line that reinterprets the British Daks headquarters building with Daks Golf's unique pattern, and presents the brand's 130-year history in a modern way using luxurious Jacquard fabric. It was released as 10 types of clothing and miscellaneous items for spring rounding, including vests, jumpers, culottes, short-sleeved T-shirts, tote bags, hats, and bucket hats. In particular, the men's jumper and women's vest received positive response upon release and were sold out in the first batch. Reorder is currently in progress. 카지노사이트
Kim Do-hyeong, head of LF Golf Division, said, “We are receiving positive responses from customers who say that the 130th anniversary pattern and crest logo add a newer and more luxurious atmosphere to the existing Daks Golf.”
Recently, the stealth luxury trend, which is faithful to the basics with luxurious materials and understated design, has become a trend, and brands that have improved quality from the material processing and sewing process while minimizing the details that are visible on the outside are attracting attention among golfers. Daks Golf, which has continued to strengthen its premium line by introducing the 'Inheritance Line' last year, recorded a 20% sales growth rate compared to the previous year this year (January to February) by promoting a restrained luxury mood based on high functionality. 토토사이트
With the spring rounding season in full swing, Daks Golf will be holding an event to celebrate the launch of its 130th anniversary collection at offline Daks Golf stores nationwide until the 31st. During the period, premium wine will be given to the first 130 customers who purchase more than 1.3 million won at the store, and 130th anniversary scarves will be given to the top 13 customers at LF Mall.
Daks Golf plans to present its 130th anniversary collection for the fall season, expanding its variety of items in the upcoming FW season. This year, we plan to strengthen the premium Inheritance line category and continue to release luxury-style products that incorporate both brand heritage and the high functionality of golf wear. 토토사이트