13 Things to Include in a Killer Pitch Deck (#39)

Hassan W. Bhatti

The best startup pitches aren't pitches. They're conversations. Here are 13 things to include if you want to make a killer pitch.

💰 Wealth Z 💰

1. Title Slide

👉 Include your logo and a one-liner to describe your business.

Use this slide to do your personal introduction and connect the dots between your story and the company you are building.

2. Problem slide

Most investors won't be experts in your sector so use this slide to contextualize the problem.

Key things to cover:

👉 What it is

👉 Who it has

👉 Why does it matter

Remember to make it super simple for them to understand.

3. Solution slide(s)

How are you going to solve the above problem you just stated?

👉 Make the slide simple and effective.

4. Solution slide(s)

Make an impact by contrasting the situation if you did not exist.

5. Why now

Timing in start-ups matters a lot. Use this slide to showcase the unique insights you have about the market as well as why now is a great time to build the company.

Reasons you can include:

👉 Technological change

👉 Regulatory change

👉 Current products suck and why

6. Market opportunity

Showcase the TAM of your market and be realistic about what you can capture.

👉 Use both bottom-up as well as external reports to validate your assumptions.

7. Traction/Customer adoption slide(s)

If your product is in use then; share

👉 Your growth numbers

👉 Customer testimonials

👉 The ROI you are generating for your customer

8. Team

You can't build a 10x company without 10x talent.

👉 Show why you are the best team to go after this specific problem and space.

9. Business Model

How will you make money?

Related💡

🎯 How To Write A Business Plan

10. Competition

Always good to showcase who your competitors are or companies that can become competitors.

👉 This slide is useful to showcase your awareness of the market as well as how you will differentiate.

11. Customer Case Study (B2B companies)

If you are an enterprise company and have a customer then definitely include a snapshot of the customer journey.

12. Milestone + Use of funds

What do you intend to do with this round and timelines ahead?

13. Vision

You can start with this slide. I personally like ending with the big vision.

👉 You want to showcase clearly and concisely how the company will become massive and why you will win.

Bonus:

👉 Checkout YC's resources on pitch decks

👉 Limit text on slides

👉 Have an appendix that contains questions investors typically ask

👉 Make sure your headlines tell a story

👉 Label graphs and screenshots etc

👉 Don't hype yourself let investors make the conclusion

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