12 Stats About Content Marketing On Social Media To Bring You Up To Speed The Cooler Water Cooler
How Content Marketing and Social Media Work Together
While content marketing and social media may seem like different things however, they actually complement each other. Brands can maximize a robust piece of content, such as white paper or blog post, by sharing small portions of it on their social channels.
A strategy helps you focus and optimize your efforts to achieve the greatest value from each piece of content. It can help you avoid vanity metrics, and measure what matters most to your business, such as brand awareness or web traffic.
1. Identify Your Audience
Social media marketing is a great tool to build relationships with potential customers. Before you can design the best content for your followers, you must first know the people they are. This will allow you to design a strategy that is more likely to reach your goals and boost your bottom line.
Begin by watching who is following and interacting with your company in social media. What are their areas of interest? What kinds of information do they hunt for and what is their reason? This information will help you identify similar users on other social media platforms.
You can also gain insight into your target audience by studying the content of companies in your field. What kinds of posts are they creating and sharing? What kind of content is most effective for them? This will give you an insight into how to create your own content.
In addition, you could reach out directly to your followers on social media to see what they want to hear from you. ModCloth for instance, regularly asks their followers to submit photos of themselves wearing its products. The photos are then showcased on ModCloth's social media accounts. This approach makes the brand feel more connected to its followers and can help drive engagement.
It's time to create and distribute content once you've identified and defined your target audience. Track your metrics but only those that are related to your SMART goals and KPIs that you set in Step 1. Keep in mind that not all of your content will perform perfectly immediately If you're consistent and stick with your plan, you'll soon see the results you want.
2. Create a Strategy
You need a plan to grow your social media presence. You won't gain new followers, convince them to visit or even convert to your website by releasing random content without a plan or strategy. Instead, you should create a written content strategy that you and your team follow. This will aid you in setting SMART goals, create and share content frequently and track your progress.
To create your social content marketing strategy for your media begin by creating your buyer personas for social (or fictional representations of your ideal customers). From there, think about the kinds of content they enjoy and the formats that resonate best on each platform. Instagram and TikTok for instance are great platforms for visuals such as photos and short videos. Twitter, on the other hand, is a better choice for content that is text-based, such as links or posts.
Also consider how to use each platform to present your brand in different ways. For instance, Instagram is a great platform for fashion companies to showcase their distinctive designs and products. Stumptown Coffee Roasters also uses their Facebook page for highlighting events and locations throughout the country.
Incorporate call-to actions in your posts to encourage your audience's interaction. For instance, if you're running an announcement or giveaway invite your followers to leave comments or tag their friends or share the post with their friends.
Remember that social media is a fantastic location to showcase testimonials from customers and reviews. b2b content marketing agency can be incredibly effective at increasing the trust that your audience has in you, particularly when they are from other social media users who are recommending or using your product or service.
3. Create Content
In order to effectively promote your business on social media, you need to create content that reaches the people you want to reach. This can be done by using a variety of ways such as blogging, video infographics, podcasts, and more. It's also important to think about the kind of content that your viewers will want to view and share. Research has proven that information and promotional content score lower on social media than personal and entertaining content.
Once you've established your audience and your marketing goals, it's now time to determine the type of content that you'd like to see. You should try to mix informative, entertaining or educational posts with promotional posts. This will help your audience engage with your business and increase the chances of turning them into customers.
Interviewing thought leaders is a popular way to create content. This is a great way to learn about the most recent trends and strategies in your particular field as well as allows you to promote your business by sharing the article with the people who were interviewed on their personal social networks.
Other types of content include industry news updates tips, tricks, and hacks. It is also advisable to incorporate visual content into your posts, as it has been proven to be more effective at grabbing attention and boosting engagement on social media.
Finally, it's also important to keep track of the performance of your content and make the necessary adjustments. For instance, if one format of content isn't performing well it may be necessary to alter the subject or the angle from which it's being shared.
4. Share Your Content
If you've developed a plan and written interesting content, it's essential to share it on social media. This is a great way to increase your reach and attract new customers. Keep your updates brief and use appealing headlines. Also, don't forget vary the type of content you publish - images, videos texts, and links are all great options.
You can also attempt to attract attention by posting your content on various platforms and at different times. This will ensure that your content is reaching the highest amount of people that you can.
You might also think about partnering with influencers, or even launching a contest. This is an effective way to increase traffic and generate buzz for your business.
When your audience starts to trust your credibility as an information source, they are more likely to be engaged with your content and convert to customers. It's important to put more emphasis on quality than quantity when it's time to do content marketing.
It's important to note that if you are using a pillar strategy to content marketing, it is a good idea to post links to your long-form content on social media. This will give your followers an idea of what to expect and encourage them click through to read the entire article or blog.
It's not always clear why a certain content is shared more frequently than other content. It's worthwhile to look into the motivations behind sharing to see what drives people to share specific pieces of content. This will help you develop a an effective content marketing strategy for the future.
5. Track Your Results
It is crucial to keep track of the results once you have created your content and shared it. You will be able to see if your plan has worked or if you need to modify it. It is possible that certain platforms or types are more effective than others, or some kinds of content are more engaging than others. You can use tools like Mention and Hootsuite to monitor your reach on social media and determine how your content is performing.
It is also helpful to keep in mind that even if your content is performing well doesn't necessarily mean you should keep sharing it on every platform. It is important to tailor each platform's content to its intended audience and the best practices. This way, you'll avoid overdoing it and annoy your audience.
When you are analyzing your results, be sure to review all the metrics that are important to you and your team. Choose metrics that are aligned with your SMART objectives as well as KPIs. Be sure to differentiate these metrics for every social media platforms you utilize.
With the proper strategy and tactics, you can effectively combine content marketing and social media to boost brand recognition, increase traffic to your website, increase leads, increase sales, establish authority and much more. For more details on how to implement an effective content marketing strategy read this free guide to download from DemandJump. It includes strategies, case studies and more from companies like yours who have beat the algorithms and succeeded at content marketing. Sign up for your copy today!