12-Point Stripe Checkout Checklist for Indie Makers

A practical checklist for indie makers selling with Stripe Payment Links or Checkout. Each item takes minutes and removes a common reason buyers drop off.

1. Cut your pricing page to 2–3 plans; highlight one.
2. Add an annual plan (~2 months free) and default the toggle to annual.
3. Set billing_address_collection to auto unless you truly need it.
4. Enable Apple Pay / Google Pay (wallets) in payment method settings.
5. Turn on promotion codes for launch and newsletter promos.
6. Redirect the success page to onboarding, not Stripe's generic confirmation.
7. Fill in public business details so receipts show product name and support email.
8. Set a recognizable statement descriptor to cut disputes.
9. Listen for checkout.session.completed AND async_payment_succeeded webhooks.
10. Alert on checkout failures the same way you alert on 500 errors.
11. Review Stripe Tax if you sell into the EU/UK.
12. Add a cross-sell or upsell to your Payment Link.

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