10 Unexpected Tier 2 Backlink Tips
Backlink Tier - The Hierarchy of Backlinks That Scale Your SEO Campaign
Backlink tier is the hierarchy of backlinks you create to expand your SEO campaign. Each level gives you an extra layer of protection from Google's penalties.
Tiered link building takes a lot of time and effort to get the process right. Google takes a long time to locate and evaluate new backlinks.
First-Tier Links
These links should be of high-quality and dofollow links from reputable websites. These links are referred to as Tier 1 backlinks and act as the basis of your link building strategy. They give your website enough authority in the domain for it to rank well on search engine result pages. If, for example, your blog post was published on HubSpot and also included a tier-one link to SearchEngineLand's compilation of Link Building Statistics then SearchEngineLand’s ranking on the web will benefit from the link equity HubSpot gave away.
The second tier could be more varied and include low-quality backlinks, such as spammy forums or low-value bookmarking sites and directories. The main objective for Tier 2 is to create high-quality content that will link to your first-tier backlinks. This is because quality content can enhance the content it is placed in and not make it stand out as an addition for SEO purposes.
In order to build an effective tiered link building campaign, you'll need to invest in the creation of quality content and utilizing tools such as RankerX or GSA. The time and money spent manually performing a tiered campaign could be worth it if your goal is to see the increased ranking benefits of a properly designed backlink pyramid.
Second-Tier Links
Tiered link building is designed for users to navigate external pages before navigating to your site. To make this work, it's important to choose second-tier backlink sources that are relevant to your industry and site. Guest blog posts are more effective for this purpose than profile pages because they provide content that people will want to read.
In general, avoid using links of tier 2 on forums or other sites that aren't of high-quality. Make use of high-quality pages instead of articles from industry or guest posts. These links will appear more natural and have a greater effect on your search engine ranking. They're also more likely to be recognized as having earned link equity by Google which can boost the value of their rank in SERPs.
If you're planning to create tier 2 links with the intention of improving your SEO rankings You must be aware that it is difficult to get these types of high-quality backlinks by hand. It can take several months to submit guest posts to top publishers, and even longer them to be published. Additionally, it could take weeks to see outcomes of your efforts when it comes to getting new traffic and online conversions.
Alternatively, many SEOs turn to automated tools to help them build links that are second-tier. This technique could violate Google's Webmaster Guidelines and could result in a penalization.
Third-tier Links
This level is home to a huge amount of links, some that are borderline spammy. They are published on social media platforms and user-generated content websites like Quora. They aid in the indexing of tier two links however, they don't transfer any link equity to the promoted resource. They are typically nofollow links. At this point, marketers are more concerned about quantity than quality. They use tools to post huge amounts of hyperlinks on forums, in comment sections of blog articles and posts, in directories and other similar places. In this situation tiered link building is a gray zone and violates Google's webmaster guidelines.
Link-building strategies that are classified require a lot of effort and time to be successful. Google may take months or even days to index a backlink. It may then take weeks or months to see an SEO effect. Marketers should be patient and utilize a carefully-planned content strategy.
Marketers should be cautious about using excessively automated tools for this level of linking. These can violate the rules of search engine optimization and lead to penalties. It is preferential to manually select and post hyperlinks on relevant donor websites instead of using automated systems like GSA or RankerX. This will stop the search engine from penalizing the promotion with links that aren't of good quality.
Fourth-Tier Links
Tiered link building remains a well-known method of gaining the rank of websites. However it is now that Google has made significant efforts to stop "black black" SEO practices, tiered linking methods have been slashed.
They are considered gray-hat SEO techniques and can be punished for their deliberate use. Tiered links are backlinks built on different tiers of an underlying pyramid of links. The primary goal of these backlinks is to improve the position of a promoted resource in search results. This means that the promoted page can rank higher than competitors and get more organic traffic.
The quality of the backlinks within this tier is an eminent decline, and they are usually nofollow. This category may also contain low-quality directories, article networks, and social media profiles. These links may be constructed naturally or using automated strategies. However they must be diverse in terms of domains, niches and relevance.
These backlinks, apart from being of poor quality and nofollow may also be a source of trouble in the event that they aren't sufficiently diverse. This is because Google has a sophisticated group of hound dogs who are constantly on the lookout for patterns in backlink profiles and methods. If they find them, not only can the link-building team be penalized, but also its clients.