10 Tips For Marketing Content That Are Unexpected
Marketing Content Examples For B2B Businesses
The most effective marketing content resonates with consumers at an emotional level. It gives new ideas and insights to help solve problems.
The most effective marketing content is engaging, whether it's an eye-catching video or a detailed white paper. It is valuable to its readers and satisfies its branding objectives. Learn from these eight branded content examples that get it right:.
Blog Posts
Blog posts are an effective way for businesses to communicate their thoughts, ideas, and stories. They can address any subject or question and are usually educational in the sense that they are educational in. They may contain videos, images or audio, to enhance the quality of the content and enhance on-page search engine optimization (SEO).
Writing blog posts of high-quality starts with conducting market research to discover and confirm a few key pieces of information about your target audience. Once you have an knowledge of your target audience and your target audience, you can begin brainstorming ideas and writing.
Some common types of blog posts are listsicles, how-to articles, infographics and curated collections. Making these kinds of blog posts ensures that your website is full of variety and delivers the value that your visitors expect to discover when they visit.
A blog post that explains how to do something, for example, can help your audience learn new techniques and help them resolve a problem. This makes it an essential piece of marketing content that keeps your audience interested. A curate collection is a specific kind of blog post that includes a number of real-world examples to demonstrate the point. This kind of blog post can be employed as a marketing tool to boost the credibility and visibility of a brand.
Case Studies
Case studies are not as sexually attractive as a popular blog post, but they can be one of the most effective marketing pieces you can make. They're great for showcasing the skills and establishing trust with potential customers. A good case study is designed to help your audience solve the problem by demonstrating how your company's product or service helped a customer solve a similar problem.
Use videos and infographics to make your case study more interesting. Be careful not to turn your case studies into ads since this can damage the credibility of your company. Create resources that encourage and motivate your readers.
You can also use case studies to showcase testimonials from clients and user-generated content. This builds trust and makes your site more credible. UGC is most effective when it is backed by data.
White Papers
White papers, unlike blogs and feature articles are usually longer and provide more information and research. B2B companies use them to demonstrate their thought leadership or provide a unique viewpoint to help readers make purchasing decisions, understand more about an industry, or resolve business issues.
They are an excellent tool for building trust among casual readers, and positioning companies as experts in their field. They also help move potential customers through the sales funnel.
White papers can come in various forms but the most effective ones are designed to specific audiences. This means everything from the tone of voice to distribution strategy should be designed to appeal to your ideal reader.
White papers are typically used to present research findings. However, it's easy for them to drift away from the field of practical application into the realms of theory. To avoid this, backgrounders and problem-solution white papers should include some form of success story to keep readers interested. White papers are increasingly using interactive designs. They allow readers to filter charts and data tables to narrow down the information they want and make it easier for them to comprehend the content at a high-level and move through the sales funnel.
Videos
Videos are a great way to communicate with your audience. They're an excellent tool for marketing your business in a lively and engaging manner. They are a great way to capture the attention of your target audience and communicating complicated concepts.
The most popular video types are instructional videos, demonstrations and tutorials. These videos are created to help your customers learn about your products and services, while also enhancing customer loyalty.
These videos are an excellent way to highlight the expertise of your company and can be shared on social media, as blog posts, or as part of a sales presentation. These videos can be a great tool to connect with your audience. Particularly if they are relevant and relate to current events or movements.
You can leverage testimonials to build trust in your brand and inspire new prospects. Customers can request to record a video about their experience with your product or host an AMA session on Reddit. You can make screen-sharing videos and how-to videos that are titled based on specific issues. If you are using an ecommerce solution that assists small to mid-sized businesses run their online stores, name your video "How to Create Shopify Store". This will allow it to rank better in search engines.
Testimonials
Testimonials are another form of social proof that helps people trust a brand. They can be in text or video format, and are a great tool to boost sales and improve a company's online image.
Testimonial content is effective because it focuses attention on the needs of the client and how a product or services solved their problems. It also provides credibility to the business because it highlights other people have utilized the product.
If you choose to use testimonials, make sure you include a name, title and the company in order to boost their credibility. It is also essential to make the testimonials as authentic as you can by using the face of a person. This can help create an emotional connection between the client and the brand.
You can include testimonials to other pages on your website. Some companies have separate pages for testimonials, however you can also add them to other pages. If a testimonial is about a specific product, for example, you can display it on the page for the product or checkout page. This method will ensure that the testimonials page from being visited less frequently than other pages and will still give the same social evidence.
Interactive Landing Pages
Interactive elements on landing pages can increase the amount of engagement visitors have. This type of content can help your company to convert visitors to leads. Interactive pages are more enjoyable than static pages that have the typical signup form and marketing content.
In this interactive landing page for Mooala dairy-free milk, the brand uses an engaging approach to explain the benefits of its product while keeping the customer entertained. The landing page also features an easy form with several options for signing up, shortening the conversion path even further.
This interactive landing page created by TransferWise is another example. The first screen offers real-life success stories as well as social proof to reassure prospective customers that the service is worth it, then allows them to fill out a short form to learn more about how the product works.
A landing page can be a great method for B2B marketers to build a list. In what is content in marketing for contact details, you can offer an eBook or webinar trial for free, or other content that will draw people to sign up.
Headache Trackers
At the consideration stage in the consideration phase, which is when the customer has identified the issue and is seeking solutions, content should inform consumers about headache triggers and remedies. Infographics that offer information on the causes of headaches, or white papers that present exclusive research on headache cures are examples. White papers typically require users to provide their email address as a condition of access. This helps to build credibility and trust for the brand with prospective customers. Headache trackers, which are applications that allow users to monitor things like their intake of food and stress levels, could also be beneficial content for the process of evaluating, Minen says. But, users should be careful about making conclusions based on information from the tracking, she says. It may not be the true reflection of their headache triggers.