10 Things Your Competition Can Teach You About Marketing Content Planner
The Importance of a Marketing Content Planner
Content planners are responsible for creating a vision of content creation publishing, distribution and publication. They also have to track and assess the effectiveness of a plan.
This kind of content informs viewers on the products and services offered by the company. It also helps the audience solve issues and meet their requirements.
A marketing content planner is a spreadsheet, or it could be a third-party software. The difference is how you make use of it.
1. Identify Your Goals
The famous quote, often credited to Benjamin Franklin although perhaps never spoken by him, holds the truth: "If you fail to plan, you are planning to fail." The structure, efficiency of workflow and clear communication are required to transform a visionary strategy into an efficient content marketing engine.
Identifying your goals is among the most important steps in this process. You can either start with a high-level goal for your business, or you can utilize the SMART Framework to make them more specific. This is also a great opportunity to revisit current content goals and ensure that they in line with the current strategy.
Understanding your goals will help you track the performance of each piece of content. This will help you determine what is working and what needs to be improved. This will allow you to make the necessary adjustments and improve your overall performance. This will ensure that you are reaching your overall goals and delivering quality content to your viewers.
2. Identify Your Audience
It is crucial to know who your target audience is to create content that is relevant, interesting and effective. The best way to do this is to conduct research and identifying the characteristics of your ideal customer personas. This can be accomplished by using surveys, data analysis, and other methods to collect data about your clients.
Using the results of this research and the results of this research, you can determine the types of content that will be most effective for your company. This could include anything from blog posts, podcasts, social media posts, and webinars. Once you've decided on the format that will be most efficient, you can start drafting your content plan.
A tool for planning content can help you keep track of your marketing goals and ensure that the most qualified people are working on the right projects. It can also increase productivity by allowing teams to stay focused on what's important and staying clear of distractions. CopyPress provides a no-cost Content Analysis Report that you can utilize today.
3. Identify Your Ideal Platforms
When creating digital content, it's crucial to make it a perfect fit for your preferred platform. Instagram users are seeking visually appealing content, while TikTok users enjoy short trendy videos. Conducting some market research can help you identify your target audience and their preferred platforms.
An effective marketing content planner will take into account all the steps needed to turn your ideas into a finished asset. It will provide you with the framework you need to meet your goals and ensure everyone on your team is in agreement.
Content planning tools like Monday and Kapost can help you with this. They allow you to create tasks and assign them, work together and monitor their progress in one dashboard. There are more sophisticated tools, such as Wrike, which offer drop-down menus, an actionable table as well as a message board and a project-wide timeline. Both come with a free version, as well as more extensive subscriptions for teams that require more advanced capabilities.
4. Identify Your Content Types
If you're a single influencer or an enterprise marketing team, a content planner helps you keep track of your ideas and ensures everyone is on the same page. It's also a great tool to manage content for longer lead-time projects like annual or quarterly campaigns.
A good content planner can aid you in determining what kinds of content to create and how to execute them. This involves determining the structure of your content, for instance blogposts, infographics or podcasts, case study, or social media releases. It should also include a timetable for when these pieces must be produced and published.
It is also important to monitor the metrics that are relevant to your content marketing goals like engagement and traffic. This will allow you to analyze your results and make the necessary changes. Using a tool like Ahrefs can help you determine what's working and what's not. It can also provide insight into the performance of your competitors.
5. Identify Your Content objectives
If you've set clear content objectives Your team can keep track of their progress and make sure they're meeting their goals. Clare goals will help you meet your goals for content marketing, whether it's to increase SEO traffic by enhancing blog posts or to increase retention of customers by arranging webinars.
A good content planner will help you define your objectives by creating an organized workflow and allowing for collaboration. It can also incorporate tools such as image-generation software and text-to-image instructions, or social management apps to make the process easier.
A marketing content planner can assist you in identifying your metrics, key performance indicators (KPIs) and other important factors. This will let you evaluate the effectiveness of your content and respond to improve your marketing strategy. Some examples of metrics that can be measured include bounce rate, website traffic as well as social media shares and newsletter sign-ups. These metrics must be tracked throughout the content's lifecycle including production and publication.
6. Identify content marketing for b2b
If you don't have the resources needed to implement your content strategy, it will be ineffective. When planning, make sure you have enough budget to complete the tasks you've laid out. This can include salary or team payments production costs, web space and marketing strategies.
Once you have a budget, you can start assigning the responsibilities for each task. You might assign different members of your staff to conduct keyword research, copywriting, editing as well as design. Alternatively, you can also make use of a tool such as Sprout to simplify the process of scheduling content across different platforms and channels.
You can connect your social media accounts to the Sprout tool and schedule posts to Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. The tools used by Sprout to schedule posts include an image library that streamlines managing assets and reduces time during the creation process.
7. Determine Your Key Performance Indicators
It's important to make your marketing efforts worthwhile if you're planning to spend many hours creating content. The right way to identify and track the key performance indicators can help you measure the effectiveness of your content and increase your results over time.
For instance, a typical KPI for content marketers is the number of repeat customers. This metric can be used to assess how well your content is converting customers to you and to pinpoint areas for improvement in future campaigns.
It is also crucial to decide the kind of content you'll produce in accordance with your goals and your target audience. This could be blogs, social media posts, articles, infographics, or videos. After you've identified these various formats of content, you need to devise a plan that includes the frequency and distribution methods for each. This will ensure that the correct people are viewing your content at the right time.
8. Identify Your Methods for Tracking
A marketing content plan can be a valuable tool for any company seeking to improve its marketing strategies. It allows you to keep the track of your goals for marketing as well as your target audience and your resources, while also providing you with the ability to evaluate the effectiveness of your strategy over time.
A social media content calendar can help you decide the time when your posts are scheduled to go live, which helps ensure that your content is released regularly. You can also plan ahead for holidays and events that could impact your followers.
A keyword content strategy is a great tool to improve your SEO strategies. It will help you find the most relevant keywords for your content, which will boost your search engine ranking and visibility. It can also help measure the effectiveness of keyword content strategy over time.
9. Identify Your Measurements
Your marketing plan should help you determine which metrics are the most relevant for each piece, regardless of whether you arrange your content based on the theme or keywords. This will allow you to evaluate the effectiveness of your content to continue to improve it. A cloud-based marketing planer, such as Optimizely CMP can help team members to collaborate and create reports useful for future content decision-making.