10 Social Media Marketing Tips to Help You Avoid Social Media Failure!
Used correctly social media marketing can give you a platform for brand awareness, exposure, networking, and a huge boost in traffic & sales. The problem is, most people don't know how to use the social media properties correctly...
Social media marketing gives you an edge over larger competitors. Studies show that most companies are not yet adopting social media, leaving a sweet gap for the "little guy" to do big business in that space.
Follow these 10 simple tips to Youtube Panel your own strategy for Social Media Marketing success:
1. Map Out Your Social Media Strategy
What is it you most hope to accomplish with your social media marketing plan? What response do you expect from your target market? Ideas to consider in your overall objective might include:
-Branding
-Networking
-Exposure
-Inbound Links/SEO
-Relationship/Trust Building
-Customer Relations (think @comcastcares on Twitter)
2. Connect With Your Target Market
Get an image of your ideal customer or website visitor clearly in your mind. Who are they? What are they searching for? What do they want and need the most? What do you feel they expect from you through social media communications?
Consider what they experience on their end in everything you do. They are the person that you want to attract into your funnel, so you want to make a great impression - and also include a strong, specific call-to-action.
3. Offer Consistent, Quality Content
The content that you post to social media properties should be both consistent as in regular updates, and also consistent with your overall message or objective.
If you are an MLM recruiter for example, provide quality resources for recruits. If you own an ecommerce gardening site, offer gardening tips. Whatever your message, you want to make it consistent across the web.
This helps you achieve your branding objectives, and allows you to create the perception that you want people to have of you or your company. Anyone who follows you online should easily be able to fill in the blank: (You/Your Company) is known for ___ .