10 Problems You're Having with HubSpot's Software

JessicaAboutMarketing

When used correctly and with full effort, HubSpot software can be an amazing tool to help you streamline marketing efforts to generate more leads, convert more prospects, and make more sales. However, business owners are bound to face some challenges when integrating HubSpot software into their marketing departments. These challenges are a natural part of the process.

Here are ten problems you might be having with HubSpot software.

1. It’s too difficult to learn.

HubSpot’s platform is certainly complex, but every aspect of it has a purpose and it behooves you to learn about each part of the program. The time spent learning the ins and outs of the software will be well worth it.

2. It’s slowing you down.

When used correctly, HubSpot software should maximize your efforts by streamlining all of your marketing activities. It’s an all-in-one platform that allows you to do everything from one place. If you’re using the platform on top of a different blogging platform, email marketing program, and other software programs, that’s probably your issue. Move all of your inbound marketing activities to HubSpot and you’ll find yourself with more free time, not less.

3. You don’t understand the purpose of a tool.

If you’re having problems understanding why or how you should be using certain HubSpot tools, take part in YouTube tutorials.

4. Your marketing efforts aren’t working.

If you’re not seeing positive results from your marketing efforts, it might be because you’re not using web analytics. Web analytics allow you to monitor and track your efforts in order to improve and optimize your efforts. They will tell you what you’re doing right and what you’re doing wrong. It might also be that you’re marketing to the wrong audience or marketing without a purpose—HubSpot software is only as good as the inbound marketing strategy deployed.

5. You’re not seeing drastic changes in lead generation, conversion, or sales.

Everyone loves instant gratification, but if you’ve only been using HubSpot software for a couple of weeks or months, you just need to be a little patient. If you’re maximizing the use of the platform across your sales organization, you will see your leads, prospects, and sales increase eventually.

Use HubSpot’s Sources Report tab and Social Inbox to get a quick view of your social media activities. The valuable insights these tools display will help you understand your top performing efforts and better shape your strategy.

7. You don’t know how your blog is performing.

The HubSpot software can help you figure out which blog titles, calls-to-action, and topics are resonating with your audience so you can blog with structure and direction. Go to the Page Performance tool to check out how well your individual blogs are performing.

8. Your team is confused by data visualization.

Data visualization is a great way to communicate marketing results to your team, but if you’re using the wrong graphs or charts to represent the information, you can confuse or mislead your audience. For example, don’t use a pie chart to show progress over time—use a bar or line graph instead. Think about what you’re trying to communicate before choosing a method of visualization.

9. Your results don’t make sense.

If the results of your efforts don’t make sense, it might be because you’re comparing data points that aren’t connected. It’s important to compare apples to apples to get the most out of analytics.

10. Your website visits don’t match up to your leads.

If your numbers aren’t matching up, try eliminating internal website visits from your goal. Internal website visits come from your own company staff—employees who are accessing your website. Don’t count them as part of your overall traffic; exclude company IP addresses.

If you need help navigating the complexities of HubSpot software, consider engaging a qualified digital marketing agency for help.

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