10 New Tips For Successfully Promoting Your Book On Talk Radio
For almost two decades, we've been telling you about the worth of talk radio as a means for promoting your book to the masses. As one of the country's top companies of radio shows around the country, we set up anywhere from 50 to 100 interviews week in and week out. As an outcome of our close working relationship with the media, we know what works and what doesn't. Due to the fact that we want you to be successful with talk radio, here are ten new "within" ideas to help you end up being the kind of visitor every host wants to have on his or her program:
Be real. Present yourself the method that you actually are. If an audience views you to be phony, your message will stop working.
2. Be delicate about political views. Constantly attempt to acknowledge that the other side has some great points if you are discussing a controversial political concern. Remember that radio audiences vary. By "giving and taking," you will win credibility points with your whole audience.
3. Familiarize yourself with the current news environment. Stay up to date on present events and present yourself as the "specialist" on your subject. Do not be caught unaware about a present or breaking newspaper article that relates to your book. Projecting yourself as well-informed will assist to build your reliability with listeners.
4. Tie-in a local angle if at all possible. Whether you are speaking with a radio reveal out of St. Louis, Detroit, or Sacramento, make sure to connect the city in to what you are saying. If your book is about the economy or genuine estate, talk about the joblessness rate or real estate worths in that particular city. By localizing the message as much as possible, you draw your listening audience in even further, and more notably, you keep them tuned in and thinking about your message.
5. Do NOT use a cellular phone. Constantly make sure to utilize a protected landline for all of your interviews. Mobile phone are undependable for on-the-air interviews and you stand the opportunity of getting cut off in the middle of your interview. Clearly, this is a significant animal peeve of talk radio hosts as they now need to fill the time initially set aside for your interview. No host likes to have the timing and speed of his show messed up. Do not anticipate them to put you back on the air or reschedule you if your interview is cut short due to cell phone issues.
Often you can get so wrapped up in the discussion you are having with the host or from call-ins by listeners that you lose sight of your main message. Attempt to always remember your primary focus and do not get too off-topic.
7. Match your interview speed with that of the radio host. If the host is a "fast-talker," pick up the speed. Do your finest to adapt if the host's design is sluggish and easy. By adjusting to the host's rhythm, you'll develop a much better friendship with him. The favorable connection between you and the host will keep routine listeners thinking about your message.
Limitation numbers and statistics during your interview. If you have a particular statistic that you think uses very highly to your message, use it and hammer it home.
9. Do not fake it if you are in the dark about a problem! Do not be scared to admit it if you aren't familiar with an issue the host brings up or do not understand the response to a concern. You will lose immediate trustworthiness by pretending to know something when you really don't. On the other hand, your reliability skyrockets when you are perceived by listeners as being honest.
10. Try to provide your interviews an intimate feel. Remember that radio is an one-on-one medium. Talk with the host in a personal and conversational manner, and if there are callers, do the same with them. This will help keep the audience interested and they'll be more likely to associate with you.
Remember-- your intent for each interview is to enlighten the listening audience about your book and interest them in buying it.
If you wish to hear more about talk radio and how it can assist you successfully promote your book, call me or my other half Steve at 727-443-7115, ext. 208. Nothing beats a real-life discussion!
Call today-- we're eagerly anticipating hearing from you!
Warmest Regards,
Marsha Friedman, President
Due to the fact that we desire you to be successful with talk radio, here are 10 new "within" ideas to assist you become the kind of visitor every host wants to have on his or her show:
Certainly, this is a significant animal peeve of talk radio hosts as they now have to fill the time initially set aside for your interview. Sometimes you can get so wrapped up in the discussion you are having with the host or from call-ins by listeners that you lose sight of your primary message. Match your interview speed with that of the radio host. Talk to the host in a personal and conversational manner, and if there are callers, do the very same with them. Advertizing on Radio Talk