10 Easy Facts About 5 Research-Backed Tips for Effective Video Marketing Described

If you're recording an explainer video showcasing your software application item, B-roll video may consist of shots of satisfied clients using your product, or an external shot of your offices, for example. Whatever video you require, figure it out throughout the pre-production phase to avoid situations in which you require video footage you do not have.

If you require a shot of something that would be challenging or difficult to film yourself, such as aerial shots or video footage from exotic locales, you can constantly utilize stock B-roll footage. I have actually used footage from Beachfront B-Roll several times in the past, and the quality and diversity of the video footage is outstanding.

Structure is so important it is worthy of a post in and of itself. Nevertheless, because this is a crash course, we'll simply cover the basics in the meantime. Composition is the appropriate term for how a shot is framed and staged, or "made up." This describes how your subject whatever it is you're filming is set up and placed within the shot.

Use the Guideline of Thirds Whenever you're shooting anything (or taking images), remember the "Guideline of Thirds." Picture your shot is divided into nine equivalent sectors by two horizontal lines and 2 vertical lines, thus: Notice how the main topic in the image is positioned where 2 of the four points (which are called the "anchor points") intersect? This strategy is utilized to draw the eye towards the bottom lines of interest in the shot.