10 Advantage Of Email Marketing Services India
Email Marketing is a super effective tool whose effectiveness continues to be demonstrated year after year. Although sometimes it may seem "the same as always", the truth is that we have more and more possibilities to create really effective email campaigns.
In addition, it is such a multifaceted tool, that I think almost all brands can take advantage of it. Still haven't been completely convinced? Do not miss these 10 advantages of Email Marketing Service Provider and discover everything it can bring to your company.
10 advantages of email marketing for brands
1) Reach a large percentage of users
Did you know that 91% of users check their email every day (according to litmus data)? It is one of the most universal tools and we also have access to it from all devices.
To maximize the reach of your email marketing campaigns, it is very important to use customizable email templates, which means they adapt design elements to different screen sizes and formats. Luckily, most of today's bulk email generator tools are responsive by default.
2) It is very easy to use and for all types of companies
Email marketing can be a cutting-edge and sophisticated tool, but it is also tremendously accessible.
In today's market there are a lot of email solutions adapted to different needs and budgets. For example, SMEs can use free or low-cost emailing tools and design them with drag-and-drop tools, while multinationals have professionals specialized in design and programming to implement the latest developments in interaction. Whatever your brand, you can surely implement an email strategy.
3) Targets a relevant audience
With the new GDPR rules, we need to have the explicit consent of users to send them marketing messages. Far from being an obstacle, this gives us the peace of mind of targeting a high-value audience, since the users who compose it have heard of our brand and have agreed to receive messages from it. This pre-selection makes the impacts much better used.
4) It has great segmentation possibilities
Normally, Email Marketing Agency In India allow your email marketing campaigns are directed to a database of users who have voluntarily left us their information, and this information serves as a basis for developing increasingly elaborate segmentation strategies. As we continue to send emails and the user interacts with them, we will get to know you better and better and we will be able to refine more and more.
The result of all this is that we will be able to send the right message, to the right person, at the right time. And this makes the effectiveness of the campaigns grow like foam.
5) Adapts to all types of campaigns
Email marketing is a channel that allows us to communicate with our database, but the specific content of that communication is infinitely customizable. In addition, new tools, such as kinetic mail, further open up the range of possibilities.
Therefore, the email adapts to different brands, user typologies and phases of the conversion funnel. The sky is the limit!
6) It is easy to measure
Today's email marketing platforms, even the simplest ones, allow us to see the key metrics of our campaigns practically in real time, such as the open or click rate.
This makes it super easy to see what works and what doesn't and apply this tutorial to future email campaigns and our other digital marketing channels.
In addition, this channel is one of the most appropriate for A/B testing. Simply select a percentage of your database (usually between 5 and 20%) and split it in two to send two different versions of your email. Then you can easily compare the results and send the rest of the users the most effective version.
7) It is economical
The cost of sending an email is measured in fractions of a penny, especially the larger your database. If we compare it with other communication channels, we see that it is a very affordable option for companies of all sizes, especially if we take into account its great effectiveness.
8) It is scalable
Email marketing can be adapted to a database of 500 people or 50,000 without involving an excessive investment of time and resources. What's more, the cost per user is usually lower the larger the database.
In addition, it is a means of communication that transcends physical barriers, so it is ideal for launching campaigns to international markets with only a few adaptations, such as currency and language.
9) It's immediate
With other online advertising media, we cannot control when the user will receive an advertising impact. On the other hand, given the frequency with which users consult their inbox, we can very precisely control the day and even the time when they will see this message.
If we combine this feature with all the customization possibilities offered by email marketing, we quickly see that it is a most interesting option to reach people when they are most likely to convert.
10) Your ROI is simply phenomenal
In the end, all these advantages can be summarized in one, and that is that email is super effective. According to different sources, the ROI for each euro invested in email campaigns can reach 40 euros. This data is not so surprising if we consider that it has a very low cost and great conversion possibilities: according to SeeWhy, 62% of online purchases have their origin in an email.
In short, Email Marketing is a tool available to all marketers and with simply spectacular results. If you haven't incorporated it into your online marketing strategy yet, now is the time!