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Best of Silver Anvil Award Presented to The Office of the Minnesota Attorney General with FGS Global
Weber Shandwick, FleishmanHillard, UPS, St. Jude’s Research Hospital
Among Agencies and Brands Honored
NEW YORK, May 20, 2022 -- PRSA , the nation’s leading professional organization serving the communications community, announced the winners of the 2022 Anvil Awards, which recognize the best public relations tactics and campaigns of the year and the highest standards of performance for the profession.
“Congratulations to all our well-deserved Anvil Award winners,” said Dr. Felicia Blow , APR, 2022 PRSA Chair. “I am consistently impressed with the quality of innovative and inspiring work created throughout our profession. The Anvil ceremony is always one of my favorite events, and it was an extra thrill to be able to present the awards in person this year.”
A new Silver Anvil Organizational Awards category was created this year to showcase overall agency excellence. Winners included:
Among all winners, tactics and campaigns encompassed a wide breadth of topics, causes and themes. These included the importance of the rollout and delivery of COVID-19 vaccines; connecting to and incorporating diverse audiences; and helping brands break through and have an impact on the increasingly turbulent media landscape.
This year’s Best of Silver Anvil Award was presented to the Office of the Minnesota Attorney General with FGS Global, for their work on Minnesota v. Chauvin, one of the most high-profile and consequential criminal cases of the 21 st century.
FGS Global provided pro-bono communications and legal support to Minnesota Attorney General Keith Ellison and his team in their successful prosecution of Derek Chauvin for the murder of George Floyd. While it’s unusual for a PR firm to work for state prosecutors in a criminal trial, Ellison brought FGS on to help with the challenge associated with prosecuting a case that drew massive worldwide and public attention
FGS developed a communications plan to ensure the prosecution’s key messages were resonating with both media and the public, all while adhering to strict professional and prosecutorial standards and ethics. In total, they reviewed and analyzed more than 54 million tweets, a quarter of a million news articles and 86,000 broadcast segments during the trial alone. They also worked on more than 30 media statements, remarks and op-eds. Following the verdict and sentencing, FGS arranged 44 interviews for members of the prosecution team with top-tier print, radio and broadcast outlets.
A total of 40 Silver Anvil Awards, 24 Bronze Anvil Awards, 29 Awards of Excellence and 18 Awards of Commendation were presented during the evening. Click here to see the full lists of winners.
About PRSA
The Public Relations Society of America (PRSA) empowers its members to succeed at every stage of their careers through a wide breadth of professional development, networking and leadership opportunities. Guided by its Code of Ethics , PRSA is collectively represented by 110 Chapters and 14 Professional Interest Sections, as well as on nearly 375 college and university campuses in the U.S., Puerto Rico, Argentina, Colombia and Peru through its student organization, the Public Relations Student Society of America (PRSSA). PRSA’s signature events include the Anvil Awards and ICON, the premier annual gathering for communications professionals and students. For more information, visit prsa.org .
Media Contacts:
Vinica Weiss
vinica.weiss@prsa.org
(212) 460-1479
Rod Granger
rod.granger@prsa.org
(212) 460-0307
Karen Mateo
Chief Communications Officer
(212) 460-1454
Rod Granger
Director, Content and Integrated Communications
(212) 460-0307
Public Relations Society of America Inc.
120 Wall Street, 21st Fl.
New York, NY 10005-4024
PRSA is celebrating its 75th anniversary this year, and marking this momentous occasion by reflecting on the many milestones and noteworthy achievements that have occurred in the public relations profession and this organization over these many years. Visit PRSA’s 75th Anniversary website to learn more & join the celebration!
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The PRSA Code of Ethics applies to PRSA members. The Code is designed to be a useful guide for PRSA members as they carry out their ethical responsibilities. This document is designed to anticipate and accommodate, by precedent, ethical challenges that may arise. The scenarios outlined in the Code provision are actual examples of misconduct. More will be added as experience with the Code occurs.
PRSA is committed to ethical practices. The level of public trust PRSA members seek, as we serve the public good, means we have taken on a special obligation to operate ethically.
The value of member reputation depends upon the ethical conduct of everyone affiliated with the PRSA. Each of us sets an example for each other – as well as other professionals – by our pursuit of excellence with powerful standards of performance, professionalism and ethical conduct.
Emphasis on enforcement of the Code has been eliminated. But, the PRSA Board of Directors retains the right to bar from membership or expel from the Society any individual who has been or is sanctioned by a government agency or convicted in a court of law of an action that fails to comply with the Code.
Ethical practice is the most important obligation of a PRSA member. We view the Member Code of Ethics as a model for other professions, organizations and professionals.
This statement presents the core values of PRSA members and, more broadly, of the public relations profession. These values provide the foundation for the Code of Ethics and set the industry standard for the professional practice of public relations. These values are the fundamental beliefs that guide our behaviors and decision-making process. We believe our professional values are vital to the integrity of the profession as a whole.
We serve the public interest by acting as responsible advocates for those we represent. We provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.
We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.
We acquire and responsibly use specialized knowledge and experience. We advance the profession through continued professional development, research, and education. We build mutual understanding, credibility, and relationships among a wide array of institutions and audiences.
We provide objective counsel to those we represent. We are accountable for our actions.
We are faithful to those we represent, while honoring our obligation to serve the public interest.
We deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. We respect all opinions and support the right of free expression.
Core Principle Protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision making in a democratic society.
Examples of Improper Conduct Under this Provision:
Core Principle Promoting healthy and fair competition among professionals preserves an ethical climate while fostering a robust business environment.
Examples of Improper Conduct Under This Provision:
Core Principle Open communication fosters informed decision making in a democratic society.
To build trust with the public by revealing all information needed for responsible decision making.
Examples of Improper Conduct Under this Provision:
Core Principle Client trust requires appropriate protection of confidential and private information.
To protect the privacy rights of clients, organizations, and individuals by safeguarding confidential information.
Examples of Improper Conduct Under This Provision:
Core Principle Avoiding real, potential or perceived conflicts of interest builds the trust of clients, employers, and the publics.
Examples of Improper Conduct Under This Provision:
Core Principle Public relations professionals work constantly to strengthen the public’s trust in the profession.
Examples of Improper Conduct Under This Provision:
For more information and resources, visit our Ethics Page .
Public Relations Society of America Inc.
120 Wall Street, 21st Fl.
New York, NY 10005-4024
PRSA is celebrating its 75th anniversary this year, and marking this momentous occasion by reflecting on the many milestones and noteworthy achievements that have occurred in the public relations profession and this organization over these many years. Visit PRSA’s 75th Anniversary website to learn more & join the celebration!
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