The script for a brand video: a universal template

Every company looks for different ways and methods to create the best brand video. One of the main tasks is to write a structured and competent script that will be used to create stories.

Creating a good script requires creativity and creativity. It is a sequence of actions, dialogues and monologues, graphic elements that come together as a whole.

Universal template

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The script is an important part of preparing to create a brand video. To better understand the process and implement your own ideas, use a one-size-fits-all template. This does not mean that all videos created using the template will be the same. On the contrary, it opens a lot of opportunities to be creative and implement your own unconventional ideas.

• Getting to know the viewer. Here you need clear and short answers to questions about what kind of company it is, what it does and what it has to offer;
• The first intrigue and entice the viewer. The task of this part of the brand video is not to let the user switch, but to want to watch to the end. So here it is desirable to reveal the main problem, which is familiar to the viewer. Make it clear that you're on the same page as them. The mistake many make is showing their solidity;
• Create tension. The next step is to sway users in your direction by showing the problem and the possibilities of solving it with your help. The viewer should think that the video was created about him, about his life and experiences. To achieve this effect, it is important to know your target audience well;
• Show real experiences. Here it will be right to tell about the several situations in which your product or service is at its best. Demonstrate how you can solve problems with concrete examples;
• Demonstrate status and solidity. This is the stage where you can tell and show how awesome and cool you are;
• Reinforce your level of credibility. It is better to do this not with empty words, but with facts. Tell them what the company has achieved, what are its successes, what are the advantages of your services or products;
• Prove the value of the company. The viewer shouldn't have any doubts after watching this part, that turning to you is the best decision;
• Call to action. Wrapping up the brand video is a repeated reminder of your offerings and what to do after watching. Just don't make users do complicated tasks. Invite them to the site, give them a phone number they can contact, but nothing more.

As you can see, creating a script for a quality brand video is a complex task that requires a knowledgeable and creative approach.