Задание 2.1. My case
LeraAs you've mentioned - we doing this tasks for our own gain. I decided to write this case in English, because most of my work communication is in English and I need to practice.
Name
Redesign for Lattoflex - bed systems seller
Description
Lattoflex is a german company with a long experience (over 60 years) in bedding people healthy without backache. They are selling bed systems and have 5 product lines for different target groups.
Main aims was to produce good structured, user-friendly, clearly, nice and responsive web site
Stages
- Research
I've perused existing web-site, style guide, booklets and other marketing materials, that allow me to understand company's history and constants.
2. Structure
Created new clear and discoverable site map. This is necessary for understanding users flow and high conversion.
3. Screens
- Tidy and eye-catching banner with actions for customers and retailers
- Huge history of 60s years old company
- Product lines
Lattoflex has 2 two different sales channels: B2B: two product lines will be sold to the retailer. And B2C: three product lines will be sold to a few retailers but especially to the customer itself.
At home page I made two templates for different sales channels. In each category contains:
a. Core statement
b. Target group
c. Product(s): photo & 2 features
d. Action button
4. Blog
5. Testemotional
6. Small SEO text
Details, fonts & colors
Client have strong styliguide, that I have to guided by. All desing elements fits this demand.
- Fonts:
Klavika for headers
News Gothic Std for paragraph
2. Primary colors:
ROT
GOLD
95% BLACK
10% BLACK
3. Details:
Each product line has it's own color. Logo's triangle color at category page depends of presenting product line.
I envented some new details based on triangle
Contacts
Are you looking for a professional designer? Do you have any questions?
Please fill the form or write me