Leading Canadian Franchise Law Firm: experience with 400+ franchise systems, Commercial & Franchise Litigation, Business Law, IP & Cross Border 16 Photos and videos Are you sure you want to view these Tweets? Viewing Tweets won't unblock @HofferAdler. Loading seems to be taking a while. Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information. Add a location to your Tweets When you tweet with a location, Twitter stores that location. You can switch location on/off before each Tweet and always have the option to delete your location history. Turn location onNot nowAnyone can follow this listOnly you can access this list Here's the URL for this Tweet. Copy it to easily share with friends. Add this Tweet to your website by copying the code below. Add this video to your website by copying the code below. Sign up, tune into the things you care about, and get updates as they happen.
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This means continuing to learn from our customers. American: So what exactly is Helix? Adam: Helix is an innovative sleep brand that uses proprietary sleep technology to individually customize, design, and build a mattress specifically for you based on your sleep needs and preferences. We consider the entire experience - from high quality products, to value based prices, to world class customer service - to ensure that getting better sleep is simple. Individuals have different needs and preferences in all aspects of life. We want to empower individuals to be the best version of themselves, and being your best you starts with how you sleep. American: How did you come up with the concept for Helix? Adam: Shared mattress woes after moving to Philadelphia for business school proved to be particularly inspiring. We saw an opportunity to breathe new life into one of the worst rated consumer categories and most archaic industries by bringing personalization to perhaps the most personal item people own.
American: What is the advantage for customers to choose Helix over similar products? Adam: Helix offers something that doesn’t exist anywhere else on the market - a completely customized mattress, personalized to each individual's needs, preferences, and sleeping styles, at ⅓ of the cost of retail and shipped free directly to your door. In addition to that, we have Dual Comfort Mattresses with different feels on each side of the mattress for couples who sleep differently from each other. .We ship to both the United States and Canada. American: Does Helix have plans to expand to other markets? Adam: Being such a young brand, we are focused on making our United States and Canada business the best they can be, but absolutely plan expand to other markets down the line. Adam: We know that buying a mattress is a confusing, and often frustrating experience. That’s why we started Helix. We’ve been there - the five awkward minutes in the mattress store, all the different models and brands you’ve never heard of with features you aren’t even sure you want, for a price that you’re certainly not comfortable with paying.
We find that a majority of our customers are at moments of life change - graduating from college or graduate school, moving in with a partner, or getting married - so we speak to them through that lens. Everyone sleeps differently and needs different things from their mattress. We take the confusion out of the process by inspiring confidence to trust the science. With free shipping and a 100-Night Sleep Trial, we ease the pain of a mattress purchase by making the process simple and risk free, from beginning to end. American: What is one piece of advice would you give someone wanting to start a new business? Adam: Starting a business is all about finding the right balance. You’re going to have to make a lot of hard decisions with very little clarity. Should you move faster or do more research? Should you build that functionality in-house or outsource? Should you focus on this or that? They key to remember is that you know your business better than anyone else - find that balance between your head and your gut and then, be decisive.
It is absolutely the most important thing, especially when you’re so small that each hire represents a significant portion of the company. Not only do you want to find competent, hard working people who can get the job done, but you want to find the right people for your company culture. We’re building a brand here for our customers, but we’re also building an amazing workplace culture for our employees.Image: Yes, we'd all love to purchase a new mattress to float away on at the drop of a hat, but they're so dang expensive it's not always possible. The good news is, if you have a semi-decent mattress and box spring, you can make some small investments and tweaks to boost your bed's level of fluffy comfort. A photo posted by Fruition Skin Therapy (@fruitionskintherapy) on Jan 7, 2017 at 8:48pm PST Even if you have a pillow-top, don't just throw a single foam pad on over the mattress and expect your bed to dish up the best sleeping experience ever. For a luxurious and super-comfortable bed, you need to layer on the extras and add a few other goodies to create the perfect combination for you.
More: Things to consider when buying a new bed Check out a memory foam mattress pad, for instance. They come in various sizes, but we suggest going for one that's 1-1/2 to 2 inches thick. You get the benefit of amazing cushioning, but the pad isn't so big that you don't have room for other types of padding. A photo posted by Beta Cat (@betabetacat) on Dec 31, 2016 at 8:01am PST Memory foam is a great start, but next you need to double down with an eggcrate mattress pad. Yeah, they look a little crazy, but they're also amazingly comfortable. Get one big enough to cover the entire top surface of your bed and position it near the top layers of extras (on top of your memory foam, for instance), just beneath a thinner topper that's directly under your fitted sheet. If you aren't allergic to feather products, down bedding can be a gorgeously fluffy addition to your bed. Look for down pillows, mattress toppers and comforters. But quality matters here, folks — if you buy a cheap down comforter or pillow, you're going to be constantly needled to death with the prickly ends of the feathers poking through the cloth barrier.
A photo posted by Cristina Dumitrache (@qrstin) on Jan 8, 2017 at 3:28am PST Whether you are allergic, don't like to buy animal products or just don't feel like dishing out the dough for down, there are synthetic substitutes/down alternatives for feather bedding. More: DIY wooden headboard makes your bedroom instantly farmer-chic If you're looking for a good bang for your buck, the Chezmoi Collection goose down alternative comforter is a steal at $55 at Sears, and you can't beat the Natural Comfort super-warm and cozy down alternative comforter at $42 on Amazon. A photo posted by @sleep.whale.pillows on Jan 8, 2017 at 7:58am PST Speaking of comforters, it's important to pay attention to seasons and the climate you live in while shopping for one. The Natural Comfort down alternative mentioned above is great for winter, but for summer you'll want to seek out something a little lighter. There's also a whole category of all-season comforters to keep on hand to get your body temperature just right.