We use cookies to help improve our sites. If you continue, we'll assume that you're happy to accept our cookies. Find out more about cookiesBusiness Insider has affiliate partnerships, so we get a share of the revenue from your purchase. Shopping for mattresses was once awkward and inconvenient; laying down in a warehouse with a sales clerk next to you is hardly the best way to judge your level of comfort. But one surprising market that has flourished in the direct-to-consumer space is mattresses. Below we're rounding up our favorite direct-to-consumer mattress startups, all of which come with pretty solid offers. In most cases, you're saving money on what you would be paying if you went to a showroom, and each has the added convenience of being delivered directly to your door. Further, every mattress listed here comes with a 100-night trial, so if you try one out and don't think it's the right fit for you and your sleeping habits, you can simply return it a try out another one.
If you're the type to truly chase down a deal, you could work this to get 793 nights of sleep on free mattresses, but we're going to guess you'll find something you like enough to buy before it comes to that. Once you do settle on a mattress, be sure to treat yourself to a new set of sheets as well. Helix emphasizes the customization of its mattresses, with the goal of outfitting every customer with the perfect sleeping surface. After filling out a questionnaire with information such as your height, weight, firmness preference, and sleeping style, Helix will develop your very own sleep profile, which will be analyzed to optimize the performance of your mattress. They can even set you up with a split mattress so that you and your partner can both be perfectly comfortable on your side of the bed.What it costs: twin ($600), twin XL ($700), full ($800), queen ($900), king ($995), California king ($995)Standout feature: Mattress customized for you based on your individual sleep profileLearn more about Helix here
In just two years of existence, Leesa has quickly become a major player in the straight-to-consumer mattress marketplace. As opposed to Helix’s customization model, Leesa has focused on creating one mattress that works for everyone. There are different strategies to get to a great night’s sleep; backs these claims up, confirming Leesa is perfect for his side-sleeping, back-aching, medium build. Letzter also notes that "back sleepers with large buttocks and more heavyset stomach sleepers might also appreciate the brand's softer cushion."What it costs: twin ($525), twin XL ($625), full ($790), queen ($890), king ($990), California king ($990)Standout feature: One mattress designed to work with all body shapes and types of sleepersLearn more about Leesa here Tuft & Needle was one of the first companies in the straight-to-your-door mattress marketplace. Launched in 2012 by two Silicon Valley software engineers, the company is unique in that it still has not raised outside capital, meaning the only people cofounders JT Marino and Daehee Park are beholden to are their customers.
And their customers should be fairly happy, as Tuft & Needle still boasts the most affordable mattresses in the industry, with its California King going for just $750.What it costs: twin ($350), twin XL ($375), full ($500), queen ($600), king ($750), California king ($750)Standout feature: Most affordable mattress in the direct-to-consumer marketLearn more about Tuft & Needle here Casper is another sound option for a good night’s sleep you might’ve heard advertised on podcasts and subway cars. The mattress is a luxurious marriage of latex and foam that contours to your body for just the right amount of support — which won’t overheat or lose its bounce like other modern, foam-based beds are wont to do while you sleep. These mattresses also engineered and made in the U.S. What it costs: twin ($500), twin XL ($650), full ($750), queen ($850), king ($950), California king ($950)Standout feature: Designed for perfect support, made in the USALearn more about Casper here While many companies focus on comfort when designing their mattress (as they should; comfort is very important to sleep), Bear has expanded that view to also provide optimal cooling to its sleepers — a huge relief for anyone struggling through a summer without AC right now.
Specifically targeted toward athletes and those that live an active lifestyle, Bear mattresses are designed with recovery in mind; so if you’re tired of waking up sore after a tough workout, this might be the brand to try.What it costs: twin ($500), twin XL ($650), full ($750), queen ($850), king ($950), California king ($950)Standout feature: Made specially for athletes, with recovery in mindLearn more about Bear here After 12 years and 70,000 mattresses worth of tinkering the balance between comfort and support, eve is convinced they’ve developed the perfect mattress for all sleepers. With a memory foam mattress designed to give a bit more bounce and allow you to sleep cooler, eve is another beautiful and simple option that might meet your mattress needs.What it costs: twin ($499), twin XL ($599), full ($749), queen ($849), king ($949), California king ($949)Standout feature: Memory foam made to keep you cooler at nightLearn more about eve here 4Sleep was developed by something of a small business power couple.
4Sleep CEO Lori Zack had always been a troubled sleeper, and decided to take her knowledge of marketing and memory foam and put it toward a project that might help others find a better night’s sleep. Her husband and COO David Alter had worked with numerous foam bedding companies over the past 25 years and had hands-on experience on both the manufacturing and retail sides of the business. Combined, Zack and Alter cover all aspects of the business. All 4Sleep mattresses are made in the USA. What it costs: twin ($549), twin XL ($649), full ($799), queen ($899), king ($999), California king ($999)Standout feature: 10-year warranty and made in the USA.Learn more about 4Sleep here While the advent of the direct-to-consumer mattress business model was in part made possible thanks to memory foam and its extreme packability, Sapira is making a name for itself as the first brand to develop a hybrid spring and foam design, with the goal of offering a more luxurious option in the niche market.