HomeOther Fake Lego building blocks from Aliexpress OtherI have a unhealthy fascination with Chinese LEGO knock-offs, and we've published several articles, like this one, about the rubbish that's available in markets across the far east in the past. I think it's because I find it incredible that the stuff, which violates so many intellectual properties, is being made at all. Brickset member woodywood currently resides in Shanghai so sees a lot of the junk first-hand. He's kindly sent me some minifig packs so I can see how bad they are for myself. Warning: this article contains disturbing images and strong language. First under inspection is JLB's (Jai Li Bo toys) Anna from Frozen. The box certainly looks attractive, and very LEGO-like. The contents, the figure and cards, are well packaged in heat-sealed bags. Unfortunately, that's all I have good to say about it. Once you open the packet it's immediately apparent what rubbish this is. Now, when I watched Frozen I'm sure Anna was a fair-skinned girl with what the Disney wiki calls 'long strawberry-blonde hair' in ponytails and a long-flowing blue dress and red cape.
I must assume that a different version was shown in China because this figure has a blue crop-top and an impressive tan... :-) As you can see the figure needs to be assembled from the cheap plastic parts, some of which are still on their sprue. The joints are loose and it's difficult to get the hair to stay on. A flower is thrown in for good measure. The best part of it is the trading cards... Next under the microscope is Star Wars Han Solo by Bom Bom. Again, the box, a good rip-off of a real LEGO one, and the packaging is not bad, but it soon becomes apparent that the photo on the front is that of the LEGO version of the figure, not the one in the box. The arms and hands are not pre-assembled and if I had to guess I'd say the plastic used is polystyrene rather than ABS. The parts are very badly moulded and have sprue marks in prominent places. The hair fits better than on Anna, but once on it's impossible to get it off!. It bears a passing resemblance to the image on the box, but the printing is absolutely shockingly bad.
Once again, the best part of the set are the cards, which have the appearance that they are part of some sort of game but the numbers and information is all rubbish. Collectors will want the whole set of them, I'm sure... Frankly they are complete and utter rubbish and I would not wish them on any child. Not only are they terrible quality and possibly made from unsafe materials, but in the case of Anna, in particular, the contents of the box bears no resemblance to what you think you're buying which can only result in disappointment. I know you won't need me to tell you this, but steer well clear! I really don't know why LEGO and Disney tolerates this stuff being made and sold, but as we have discussed before, I guess the legal framework to prevent it is not in place in China. Now, excuse me while I go and disinfect my LEGO room and banish this junk to the bin. Thanks to woodywood for sending them, I think... :)Lego CEO Jorgen Vig Knudstorp has told CNBC that China offers "a unique opportunity for growth," claiming that his firm is well-positioned to become the country's number one toy brand.
His comments come as the Danish toymaker prepares to step up its operations in China. Lego will open its largest retail store in the world near Shanghai later this year and is due to complete work on its first Chinese factory in 2017. The toymaker faces a myriad of challenges as it tries to grow sales in the world's second-largest economy. Lego sparked controversy back in 2015 when it refused to sell in bulk to dissident Chinese artist Ai Weiwei, with critics accusing the company of not wanting to wrong-foot the Chinese government. Rebuffing those claims, the Lego CEO gave his explanation for why Ai Weiwei's original sales request was denied, saying: "We've seen people building concentration camps out of Lego and pictures of the Prophet Muhammad." "We noticed a huge sensitivity to so-called 'political topics' and in this case one of our staff members in Australia found the purpose suggested by Ai Weiwei was too sensitive and so the order was refused," he added. Lego has since changed its policy and no longer requires customers buying in bulk to specify how they're going to use their bricks.
Political sensitivities aside, Lego is aware it needs to bridge cultural divides to gain market share in China. A key part of Lego's appeal for western parents is its educational value. However, the concept of "learning through play" isn't so well-established in China. In a bid to change attitudes, the Lego Foundation is pouring millions of Danish krone into research focusing on the cognitive benefits of play. The foundation funds "Lego professors" and is partnering with a leading Chinese university "to support creativity and play in Chinese schools," according to a press release in January. As part of Lego's plans to grow sales in China and Japan, it's also updated its play kits to include more Asian characters and settings. Its revamped it "Ninjago" range - featuring dragons, ninjas and a tea-drinking sage. Lego is aware, however, that small-scale product updates won't be enough to assure its success in China, one of the world's most advanced markets for online gaming.
When asked if Lego would consider launching a virtual reality product, the company's CEO replied "absolutely". While stressing that Lego's plastic bricks remain the company's core product, Jorgen Vig Knudstorp said he saw huge opportunities in developing the group's range of apps and mobile games. Lego's multifaceted approach to expanding into China helped it notch up double-digit sales growth in the country last year. Follow CNBC International on Twitter and Facebook.Home > Wholesale Searches > Blocks > Wholesale Lego Blocks wholesale lego blocks toys,wholesale lego bricks blocks,wholesale lego building blocks sets,wholesale original lego blocks,wholesale lego big blocks,wholesale lego star wars blocks,wholesale lego movie building blocks,wholesale batman lego blocks,wholesale lego toys building blocks,wholesale lego bricks building blocks Home & GardenToys & GiftsApparelElectronicsWatchesCameras & PhotoBusiness & IndustrialCell Phones & AccessoriesLights & LightingJewelryComputers & NetworkingBaby, Kids & Maternity
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