The beach to bottle movement has spread across America Chances are your piece of the islands is waiting at a retailer or watering hole near you. Find out where with a zip and a click below. If you come up empty, let us know on the and we'll set a course to make it right.Kenny Chesney Has Us Ready for Summer with Blue Chair Bay’s New Key Lime Cream Flavored Rum A video posted by Kenny Chesney (@kennychesney) on Feb 1, 2017 at 11:05am PST It’s like we can already feel the beach breeze blowing gently across the shore while we lounge in the sunshine with a cold drink in our hand. Summertime is coming sooner than we all know it. Kenny Chesney wants to celebrate his favorite season a little bit early by announcing the release of the new flavor being added to his Blue Chair Bay Rum collection: key lime rum cream. The spirit tastes of both the tart and sweet notes just like that of the fresh dessert, but with a loaded kick stirred in to get every party going.
“Tastes like a key lime pie, which is my favorite dessert. Now I absolutely am in love with this flavor,” Chesney told fans of the rum through a video posted on Blue Chair Bay Rum’s Facebook page. In coordination with the release of the brand new flavored liquor, Chesney also plans to run the #FindtheKeySweeps. Fans who purchase a bottle of the rum may find a key printed under the tamper tape of the bottle, which could lead them to a chance to take a trip down to Key West to see Chesney himself. The key lime rum cream flavor has special significance in Chesney’s heart for not only being similar to his pie of choice, but the country singer also released a song called “Key Lime Pie” on his album, Be As You Are, in 2005. Fans can find out where to purchase Blue Chair Bay’s latest rum release by heading to its website for store and restaurant locations in specific areas. You must be 21 years of age or older to view this website. LET ME KNOW WHERE I CAN FIND MY BLUE CHAIR BAY.
Kenny Chesney’s Blue Chair Bay Rum is launching a new flavor…Key Lime Rum Cream.Now I absolutely am in love with this flavor,” Chesney told fans through a video posted on Blue Chair Bay Rum’s Facebook page. Now, I’ve never been a fan of Key Lime Pie BUT I am a big fan of Kenny so for him I will still give it whirl. Watch the video below… Dina BMore from Dina B Compete Against U-Turn For Cash & Car!Text To Win Tickets To Tortuga Music Festival Born on the beach When Kenny Chesney asked, "How can I bottle this up?" he went looking for the last of the great authentic beachside distilleries. From down on the waterline in the Caribbean comes Blue Chair Bay® Rum, beach made and beach aged for when you want to kick back and let time fly. BEACH MADE AND BLENDED From the shores of the Caribbean comes the Blue Chair Bay® flagship, aged less than 100 feet from the high water line. There's something about the sunlight and the wind on the water that gets into the oak casks and into every drop of Blue Chair Bay®.
Mix up a Wet Money or show your colors with Sumthin’ Blue. Lift your glass and check your troubles at the shore. Calories per 1.5 oz: 96.3 BLENDED FROM THE ISLAND’S ORIGINAL COCONUT RECIPE This is coconut rum the way it was meant to be, original strength and smooth as an ocean breeze. It’s inspired by the places where you sail up, swim ashore, and pay for a round with wet money. Now being served in places where shoes are not an option.Calories per 1.5 oz: 93.2 Cinnamon, nutmeg, and clove meet coconut for a whole 'nother way to spice. Take it straight and see what Kenny means when he says, "sixth gear with nowhere to steer." Or light up a Shooting Star and see where the night takes you.Calories per 1.5 oz: 93.1 THE ISLAND'S NEW MELLOW GOLD We took our classic beach made white rum and added caramelized banana with a whiff of island spice and toasted coconut to create a new gold standard. The classic Banana daiquiri just got an upgrade, and new cocktails like the PB&B, Grilled Banana Punch and Bananas Fostertini are a whole new way to experience the islands anytime, anywhere.
Calories per 1.5 oz: 87.2 From its sweet sun-baked vanilla meringue aroma to its warm and creamy finish, this perfectly smooth and exotic blend will whisk you away to the free spirit and joy of the islands. Calories per 1.5 oz: 95.9 HOME FOR THE HOLIDAYS Blue Chair Bay® Coconut Spiced Rum Cream is authentic beach-made coconut rum, blended with real cream, and island and holiday spices so you make it smooth sailing this season. Whether it’s an espresso martini, a creamy colada, or a root beer float, Coconut Spiced Rum Cream can take your cocktails to the next level.Calories per 1.5 oz: 78 This golden and luscious expression is the latest in the Blue Chair Bay® line of signature rum creams. A perfect blend of fresh, sweet, ripe banana with surprising caramel and vanilla notes brought together with Caribbean rum creates a gentle sweetness for a truly warm and distinctive flavor that invites you to kick back and relax. Its mixable quality makes it a perfect base for no-pressure cocktails.
It’s sippable on its own or on the rocks too.Calories per 1.5 oz: 75.4 This luscious rum cream will take you right to the Florida Keys. From the first fresh key lime notes to the rich, buttery middle, right up to the graham cracker crust finish, it’s as though you’re visiting Key West without leaving your beach chair. Calories per 1.5 oz: 93Chair BayBlue ChairNo Shoes NationBay GearSkull And CrossbonesGlass BarwarePirate DrinksKenny ChesneyMembersForwardOnly true members of No Shoes Nation need this skull and crossbones shot glass. Do you have yours? The only limit to our realization of tomorrow will be our doubts of today.With summer approaching, Blue Chair Bay Rum dives deep into direct-to-consumer engagement. Summer is a time for soaking up the sun. Not surprisingly, it’s also Blue Chair Bay Rum’s time to truly shine. Launched in 2013 by multiplatinum singer-songwriter Kenny Chesney, Blue Chair Bay has been a favorite of warm weather enthusiasts for its fun, relaxed vibe and tropical flavors.
This summer, Blue Chair Bay is focusing on on-premise and off-premise activations and cocktail-driven promotions revolving around Chesney’s 2016 “Spread the Love” tour and other summer events. At the concerts themselves, spanning four months and multiple cities, specialty cocktails will be available at venue concession stands, with each summery drink showcasing a different Blue Chair Bay rum. Island Girl features the Coconut rum; High Tide features Banana; Blue Jean Baby features the White Rum and Long Legged Model features the Coconut Spiced Rum. Blue Chair Bay is also working on expanding their already-successful brand ambassador program made up of more than 300 ambassadors, getting consumers excited about the brand. In addition to Chesney’s summer tour, Blue Chair Bay will be engaging directly with consumers at a variety of festivals in Nashville, Houston, San Diego, North Florida and Tampa all summer long. All told, Blue Chair Bay activations will be engaging consumers at 100+ events nationwide.
“Blue Chair Bay has always taken a grassroots approach to marketing,” says David Farmer, President and CEO of Fishbowl Spirits. “Once consumers taste the product and hear the story firsthand, they really develop a strong tie to the brand that is more difficult to achieve through other mediums. We feel the best way to connect with the consumer is to have them taste the product.” The choice to engage directly with the consumer at music events and festivals has done great things for Blue Chair Bay, notes Farmer. Since the brand launched in 2013, Blue Chair Bay has seen some impressive growth through their direct style of marketing. In 2015, the brand saw a growth of 17,988 cases, a 31.4% increase from 2014. “The response at these events is great,” he says. “When you catch people in the middle of summer out to have a good time, they almost unanimously respond positively. Rum and summer go hand in hand.” In the spirit of spending as much time outdoors as possible, Blue Chair Bay has also partnered with local radio stations to promote a Spread the Love tailgate contest in each of the stadium tour cities, encouraging fans to throw the best tailgate to win a backstage experience.