LOUISVILLE, Ky.--(BUSINESS WIRE)--Louisville-based Texas Roadhouse and Blue Chair Bay® Rum have launched an exclusive specialty drink with big flavor just in time for summer. “Kenny’s Cooler,” which was created by Texas Roadhouse, is available inThe drink pays homage in its name to “The People’s Superstar” (Los Angeles Times), Kenny Chesney, founder of Blue Chair Bay® Rum. The bright-blue drink is a refreshing blend of Blue Chair Bay® Coconut Rum and Dekyuper Peach Scnapps, mixed with Minute Maid Lemonade, signature sweet and sour, and Monin Blue Curacao. served in a 17 oz schooner glass and sells for $6.50. “We are excited to partner with Blue Chair Bay® Rum. are a signature part of Texas Roadhouse, and the connection to Kenny Chesney is a perfect fit given our history with country music,” said Kent Taylor, founder and CEO of Texas Roadhouse. Blue Chair Bay® Rum, which based in Nashville is the fastest growing new
company launch in the history of wine and spirits. The brand features a collection of premium-blended rums created on the shores of the “At Blue Chair Bay® Rum, we are always excited when we find additional ways for consumers to taste our product,” said David Farmer, President and CEO of Fishbowl Spirits. “This refreshing drink created by Texas Roadhouse makes great use of our signature Coconut Rum flavor.” “Kenny’s Cooler,” which is exclusive to Texas Roadhouse, was tested regionally before expanding nationwide in July. Media contact or to request Kenny’s Cooler photos:Travis About Blue Chair Bay RumBlue Chair Bay Rum, which had one of the industry’s most successful launches in the history of wine and spirits, is a collection of premium-blended rums created on the shores of the Caribbean and inspired by multiplatinum singer-songwriter’s Kenny Chesney’s love of the island lifestyle. Blue Chair Bay Rum is made with
exceptional care using natural ingredients. Blue Chair Bay Rum is available in 50ml, 750ml and 1.75L bottles. Blue Chair Bay White Rum 40% ABV, Blue Chair Bay Coconut, Coconut Spiced, Banana and Vanilla Rum,Blue Chair Bay Banana Rum Cream and Coconut Spiced Rum CreamPlease enjoy Blue Chair Bay Rum responsibly. Fishbowl Spirits, Rochester, NY. About Kenny Chesney A four-time Country Music Association and four consecutive Academy of Country Music Association Entertainer of the Year, Kenny Chesney has been called “the People’s Superstar” by The Los Angeles Times and “The King of the Road” by The Wall Street Journal for his unprecedented run of million-selling ticket concertHe’s recorded with Willie Nelson, Dave Matthews, Uncle Kracker, the Wailers, Grace Potter, and his latest single, “Setting The World OnNK, and his expansion of the genre with No. 1s like “Young,” “There Goes My Life,” “When The Sun Goes Down,” “Anything But
Mine,” and “The Good Stuff” celebrated the way people live between theCosmic Hallelujah, his 17th studio album, will be released October 28 – and follows 2015’s The Big Revival which produced four consecutive hits including the GRAMMY-nominated “AmericanChesney, the only country artist on Billboard’s Top 10 Touring Artists of the Last 25 Years, is currently on his 2016 Spread About Texas RoadhouseBased in Louisville, Kentucky, with more than 500 locations in 49 states and five foreign countries, Texas Roadhouse opened its doors in 1993. The Louisville, KY-based company is famous for hand-cut steaks, made-from-scratch sides, fresh-baked bread, and its lively atmosphere. In 2014, Texas Roadhouse was named one of Employee’s Choice Best Places to work by Glassdoor and debuted on Forbes magazine’s list of 100 Most Trustworthy Companies. Roadhouse was named Top Steakhouse and Top Value in Nation’s Restaurant News’ Consumer Picks survey.
Although the summer may be behind us, that doesn’t mean the fun has to be. We’re blending the freshest of summer flavors with both Blue Chair Bay coconut and white rum to create this Blackberry lime rum punch. Invite your friends to share this refreshing punch… the end-of-summer party is at your house this year! And, in case you needed another reason to invite your friends over for a glass of blackberry lime rum punch, September 20th is National Punch Day. This holiday might not be as exciting as Christmas, but for us booze lovers it is definitely one to celebrate. So, grab your rum and get to celebrating. Not sure where to find the rum? Use this rum locator and you’ll be set. Be sure to also check out Blue Chair Bay Rum on Facebook. Print 4 cups fresh blackberries 1 cup lime slices 10 ounces Blue Chair Bay Coconut Rum 6 ounces Blue Chair Bay White Rum 6 ounces simple syrup 7 ounces fresh lime juice soda water lime wedges for garnish blackberries for garnish Place blackberries, limes, coconut rum, white rum, simple syrup and lime juice in a large container with a lid and shake vigorously to combine ingredients and release the juices from the fruit.
Pour into eight glasses, filled with ice. Garnish with a wedge of lime and a blackberry. Want more just like this? Subscribe to our newsletter and you’ll get the latest buzz delivered directly to your inbox! Note: Blue Chair Bay rum was provided as samples for creating this recipe. All thoughts, opinions, images and recipe are my own. Eve’s First Kiss {a pomegranate vanilla martini} Boozy peppermint hot chocolate Dark chocolate rum trufflesAlthough he attended every one of Kenny Chesney’s stadium shows last year, manager Clint Higham prefers to work behind the scenes. He jokes that he was just on the road with his superstar client as "window decoration."But that’s hardly the case. Higham, 44, helped guide Chesney into the fifth-highest-grossing tour of 2015, bringing in more than $114 million after taking a yearlong break from the road in 2014. Last year also heralded the breakout of one of Higham’s new acts, Old Dominion, which enjoyed a No. 1 Country Airplay hit with debut single "Break Up With Him."
During the last 22 years of working with mentor and "father figure" Dale Morris, California native Higham rose from intern to president/partner in the Nashville management firm that now bears his name, Morris Higham Management, and recently earned a spot on Billboard’s 2016 . His current clients also include Jake Owen, Louise Mandrell and two newcomers: Brandon Lay, who recently signed with Universal, and Ryan Griffin, recently signed to Sony.Billboard Power 100: Clint HighamAn avid old-world wine collector, Higham owns about 3,000 bottles. But it’s rum that has his attention at the office: He and Chesney have been building the singer's premium brand, Blue Chair Bay rum, which sold 80,000 cases last year, according to Higham, up from 50,000 in 2014. You supported Chesney's decision to take a year off from touring in 2014.I think he just needed to know he could do it. He said, "I need to miss it, and my audience needs to miss me." He’s one of the hardest-working guys I’ve ever been around in the business, and so savvy.
Will there be a new Chesney album in 2016?We're hoping for May. He's a great A&R person, and he knows the funnel in which he can compete is pretty tight. You can't give [fans] too much of where you've been, [and] if you try to conform to what everybody else is doing, then that doesn't stay true to him. But from what I'm hearing, he should be in good shape.He's investing his own money in the Blue Chair Bay brand.Artists are involved in brands all the time, but I don’t know of anybody [else] that’s writing checks. Most artists will slap their name on it, but they don’t want to do the work. Any time we go to any of the major accounts, whether it’s Walmart or Kroger, the thing that’s most impressive [to them] is that Kenny is funding it. I don’t know any other artist that does that.Did you both have to learn the liquor business from scratch?I know what I don’t know, and I don’t know that business, so we surround ourselves with people that do. We had a learning curve because it really has been a 10-year-in-the-making kind of business.
But we’re going to [hit sales of] 110,000 cases this year. You were initially reluctant to manage Old Dominion. Old Dominion came to us through [hit songwriter] Shane McAnally, whom we have a close friendship with. But I didn’t want a band because Dale [has] said, “Don’t ever manage bands. You’re going to have four or five bosses or people that you’ve got to please.” Plus, if you look at the history of our business, very few stars have been bands. These guys changed my mind because they’re a unit. They know who they are. But the journey to get them signed was not easy. We had interest at various labels, but for whatever reason we were getting doors shut. In the meantime, they were willing to go out in a van. They knew what they had to do … Most of the time the team or the system is propping most of the artists up, but these guys clearly do their part. It’s not like they’re 19 and feel entitled at all.If you could trade places with one music artist, who would it be?