When does a mattress become an "investment?" When it costs $175,000. British mattress manufacturer Savoir Beds this week is launching a limited edition "Royal Bed" with a $175,000 price tag at Kensington Palace in London. Savoir describes its mattress as "an investment" in your well being – presumably since "buying" a $175,000 mattress would just seem ridiculous. (Read more: Surging Stocks Give Ski-Home Market a Lift) Ultimately, a "great night's sleep" is what it's all about, said Savoir Beds' managing director Alistair Hughes. "It's an investment that pays off every morning of your life." Each mattress will require more than 700 hours of labor. It will contain "masses and masses" of curled Latin American horse tail, "mountains" of pure Mongolian cashmere, and enough specially woven silk to be strung from New York to Miami and almost halfway back again (more than 1,600 miles worth). You can also have your own family crest, initials or favorite emblem embroidered into the mattress.
The work will be done by the Royal School of Needlework, which had a significant role in making Princess Kate's wedding dress. Only 60 of the beds will be made. "Ultimately what luxury is about, it's exclusive, very much for you," said Hughes. Which is why you won't get your night of royal rest until about 16 weeks after you place your order. (Read more: Russian Billionaire's Mega-Yacht Makes Waves) The mattress is fully customizable in size and support – each side of the bed can be made with a different firmness to make both you and your significant other as comfortable as possible. But the bedding does have a its own look, which can be personalized but not completely changed. The "Royal Bed," as Savoir Beds is calling it, is inspired by 17th- and 18th- century British beds, when royal bedrooms were the center of palace life and beds were meant to impress anyone lucky enough to get an audience with the monarch in his chambers. To that end, the Royal Bed will be unveiled Thursday at Kensington Palace, the royal residence and museum, as part of an exhibit of early state beds.
(See sneak peek above.) Does a company whose mattress line previously topped out at $70,000 worry about selling a $175,000 model? "Of course it's a massive amount of money and it will only appeal to the very lucky and very wealthy," Hughes acknowledged. But "if you're buying Gucci handbags, a suit from Saville Row or a Rolls Royce, you're looking for the best. And you spend a third of your life in bed." And consider this: the bed, mattress and box spring are guaranteed to last at least 25 years (although you'll have to replace the topper every 5-7 years for $5,000-$10,000). If you divide $175,000 by 365 nights for 25 years, it comes out to less than $20 per night. Savoir is widely regarded as the world’s most luxurious sleeping system. Created for the Savoy Hotel in London in 1905, Savoir beds have become almost as legendary as the stars who have slept in them. Hand-made in the UK, the finest natural materials and skilled craftsmanship combine to create the ultimate bespoke bed sets.
Savoir offers its clients more of an opportunity for making their own unique design than any other bed maker in the world. Sleep beautifully – the world’s most comfortable bed, hand-made in London. Waking up rejuvenated and rested is absolutely paramount, thus Savoir Beds has been perfecting and crafting the perfect night’s sleep since 1905, when the beds were first commissioned for London’s Savoy Hotel. Craft, heritage and skill lie at the heart of Savoir to produce the ultimate sleeping system. The company continues to hand craft beds at its North London Bedworks and in Wales. Every Savoir bed is made to order, crafted by hand to create the ultimate in bespoke luxury and deliver unsurpassed comfort. Purchasing and owning a Savoir bed is a unique experience. The journey starts in one of the company’s showrooms around the world, including their newly opened second New York uptown showroom. Expertly trained staff will help you realise the bed you’ve always dreamed of, determining the level of support, a factor essential for deep, restorative sleep.
Beyond comfort is the design and styling of the bed, in which the Savoir sales team will work to your requirements with unlimited fabric options for upholstery and styles for the headboard and base. Focusing on the best also applies to Savoir’s use of natural materials such as curled horse tail, which provides a breathable sleeping surface and the ultimate temperature control for enhanced sleep. The end result is not only a wonderfully comfortable bed for Savoir clients, but one that matches their style aspirations, as only a bespoke creation can. The brand now has an endless list of legendary names, from royalty to celebrities that have invested in a sound Savoir sleep. Savoir has worked with a roster of famous international designers to create stunning beds, including Philip Gorrivan and Robert Couturier from the U.S., Sacha Walckhoff, Creative Director of Christian Lacroix, from France. In 2017 Savoir’s list of designer partnerships is to expand with the luxury bed maker collaborating with Madeline Weinrib.
These new designs, as well as sumptuous mattresses and supportive boxsprings, are available in all Savoir showrooms in London, New York and Paris, as well as worldwide in China, Germany, Russia, Taiwan, Korea and Hong Kong.L’Histoire Savoir Beds commence en 1905 à l’Hôtel Savoy, le premier palace de Londres. Les plus grandes stars ont dormi dans nos lits, Winston Churchill, Giacomo Puccini, Marilyn Monroe ... Fabriqué à la main à Londres et Cardiff, chaque sommier, matelas, surmatelas et tête de lit est confectionné sur mesure. Les matières naturelles les plus nobles sont utilisées, telles que la queue de cheval bouclée, le cachemire et la laine d’agneau anglaise, associées à des ressorts ensachés pour épouser vos formes et des ressorts sablier à guindage en étoile pour soutenir votre poids. Savoir Beds offre ainsi à chaque client un maintien parfaitement adapté. En plus de procurer un fabuleux confort, chaque lit Savoir Beds est dessiné pour être visuellement exceptionnel.