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Book description
Communicate or die! Thats what fundraising consultant and communications expert Jeff McLinden cautions nonprofit CEOs, development directors and marketing managers in this practical handbook. Designed to help you not only share your message to prospects and donors, but to engage them for long-term involvement with your cause, youll learn dozens of critical principles and best practices for effective -- and profitable -- donor communications. What are the power channels that help you raise more money? How do you take best advantage of whats working in this hyper-competitive fundraising environment?Is Direct Mail dead as a fundraising vehicle?How you can write killer copy for fundraising.How to communicate in times of crisis. How can you employ cross-channel marketing communications and new technologies to engage your stakeholders in meaningful conversations that raise more money? Youll learn the answers to these questions and, more importantly, learn how to apply them to your own nonprofit organization. With three decades of experience working for some of the largest and most well-known nonprofit organizations -- plus twenty years as a consultant, teacher and trainer -- McLinden reveals tools, tactics, and techniques that can help you create a more powerful, more effective and more profitable communications strategy.With the struggle for donor dollars becoming increasingly more competitive, you cant afford to limp along hoping your direct mail appeals and newsletters are going to do the job in keeping volunteers, members and donors actively engaged. The Nonprofit Communications Handbook will help you reach your critical fundraising objectives -- and help you keep your donors, partners and members engaged...for a LIFETIME!
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