Let friends in your social network know what you are reading aboutTwitterGoogle+LinkedInPinterestPosted!A link has been posted to your Facebook feed. Presidents Day may be a time to remember presidents of the past and present, but it’s become just as well known for mattress sales.In the United States, many holidays and events have become ubiquitous with the sale of certain products. Memorial Day marks the beginning of summer-themed products, leading up to the Super Bowl big-screen TV sales are popular, and Presidents Day is all about cheap mattresses, according to Tobe Berkovitz, a professor of advertising at Boston University.“It doesn’t take much to turn a national holiday into a mattress-buying holiday,” Berkovitz said.Presidents Day weekend is prime-time for nontraditional high-ticket items like mattresses, according to Puneet Manchanda, an Isadore and Leon Winkelman Professor of Marketing at the University of Michigan."If you look at the up and down trend of sales throughout the year, people are exhausted shopping-wise after Christmas and New Years, and this is the next big three day weekend since then," Manchanda said.
Target, Best Buy, Sears: What to buy (and skip) on Presidents Day and where to find itHe said high-ticket purchases like mattresses aren't an impulse purchase, so the the three-day weekend allows consumers to think before they buy."If you look at a mattresses, it's a product category that consumers interact with every day, but a lot of low involvement," he said. "A product like a mattress, you need time to go there check it out with significant other or partner and that creates a lot of barriers to just buying it on any given weekend or day."On social media, many tweeted jokes Monday morning about those who plan to cash in on mattress deals from retailers like Sleepy's, Mattress Firm and big-box retailers like Macy's and Sears.Ahhh Presidents' Day... we remember our founding fathers as we get a deal on a cheap mattress!— chapa watt (@47AKz) February 20, 2017Not enough Presidents Day mattress sales IMO— Eric (@Word_Void) February 20, 2017On Presidents Day ....marketing experts tell us to go buy a new awesome mattress......
I agree ......— madelyn Obrien (@MadelynObrien) February 20, 2017And while the jokes about Presidents Day mattress sales abound, Presidents Day is an undervalued shopping holiday, consumer psychologist Kit Yarrow, professor emeritus at Golden Gate University and author of Decoding the New Consumer Mind: How and Why We Shop and Buy told NerdWallet. Yarrow said the federal holiday is a prime opportunity for savings on mattresses and winter clothing, but consumers should think about whether they really need something before buying.“My advice to shoppers is to think carefully about the item, not just the price,” Yarrow told NerdWallet in an email. “It's all too common to get overly excited about a discount and buy more than you need or something that's not quite right.”Is there mail on Presidents Day? A look at what’s closedAnd while a 2014 Better Sleep Council study found that many Americans are anxious when it comes to buying a mattress, that may be changing with younger generations who are buying into recommendations that mattresses be replaced every seven to ten years.
Recent Better Sleep Council research found that consumers expectations of how long a mattress should last are decreasing, with respondents reporting that they expect a mattress to last about 9.4 years.That's a shift from older generations that may have held onto a product for a longer period of time, Berkovitz said."You can thank the mobile phone manufactures for that," Berkovitz said. "Apple, Samsung – you always need to get the latest mobile phone and now you need to get the latest mattress, so it's sort of a common advertising theme, just mattresses for whatever odd reason have become a hot marketing commodity."But if you aren't in the position to purchase a new mattress on Presidents Day, the mattress deals will be back again in May over Memorial Day weekend and in September over Labor Day weekend, according to NerdWallet. Follow Mary Bowerman on Twitter: @MaryBowermanJust like the consumers they serve, the months of April and May find many retailers in spring-cleaning mode.
With new products launching during the first warm months of the year, many businesses are eager to get rid of items that are no longer in season. In addition, springtime often finds an increase of homes on the market and used vehicles on the lot. Springtime often finds the largest number of homes on the market. Sellers tend to spruce up their homes once good weather arrives, and families with children often prefer selling in the spring so they can move and get their kids settled in a new school in time for the new school year. This influx of property can give you the selection you need – and it makes real-estate professionals extra-attentive. If you’re looking to make improvements to your current home, this might be the time to invest in new landscaping. The big landscaping season is usually in the summer, so spring can give consumers access to better service and more negotiating power. Many manufacturers release new product models in late spring or early summer, including makers of mattresses, vacuum cleaners, laptops, and TVs. Stores are eager to sell their existing inventory to make room for newer models, often using clearance sales to make this happen.
While all of these items typically come with high price tags, purchasing them in the spring can provide you with big savings. That summer trip to an amusement park may be weeks or months away, but there’s no reason to wait on buying tickets. Thinking ahead and buying advance tickets to your favorite park will generally get you access to special sales, as will planning a trip during off-peak times. Be sure to keep you eyes out for any midweek deals, when foot traffic to the parks slow considerably. Have you saved money by buying a home in April or May? Are there other items you find are less expensive during spring? History of the iComfort Mattress First introduced in 2011, iComfort mattresses allows today’s sleepers to get the comfort they need without the potential drawbacks of traditional memory foam sleep systems. Developed after years of refining and testing existing memory foam sleep products, Serta’s revolutionary Cool Action™ Gel Memory Foam material led to an entirely new category of sleep systems.
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To reduce the heat buildup than can cause restless sleep. Serta’s Cool Action™ Dual Effects® material combines an open cell structure with the MicroCool+® gel. This increases the airflow, allowing the iComfort mattress to dissipate heat. • Comfort that lasts. Engineered to deliver years of exceptional comfort, the iComfort mattress’ innovative design also allows sleepers to enjoy its pressure-relieving comfort through a wide range of home temperatures. Make Your Next Mattress a Serta iComfort Mattress Sit 'n Sleep offers a wide variety of iComfort mattresses, ranging from luxuriously plush to extra-firm, at prices that will surprise you for such advanced sleep technology. If you’re still not sure how Serta iComfort mattresses work to give you the most restful sleep you’ve ever had, come in to one of our conveniently located Sit 'n Sleep showrooms and our knowledgeable sleep consultants will explain the technology. Remember – the best time to buy your next mattress is during a Sit 'n Sleep Serta iComfort mattress sale.