WEMARK

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WEMARK – Licensing Photos with A DECENTRALIZED PHOTOGRAPHY PLATFORM

Wemark is a growing community of leading independent photographers licensing their photos directly to customers, with no agency involved.

We’re a group of creators, marketers, designers and engineers, with a huge passion of transforming the way creators distribute their content and how they get paid for it.

Our platform uses blockchain technology to allow real peer-to-peer transactions between creators and users - ensuring security, authenticity and most of all, transparency.

Wemark is backed by leading global investors, and its advisory board includes some of the top names in stock photography, blockchain technology and online marketplaces.

Background & Motivation

Creators work hard to make content people are ready to pay for.

Creating high-quality content is expensive, but the content can be copied an unlimited number of times with no incremental cost for each copy. For that reason, content creators are constantly looking for ways to promote and distribute their work as widely as possible

They are always looking for new ways to achieve this goal. While they want to reach the maximum number of people, they also want to retain the largest possible percentage of revenue.

Copyright laws protect content creators and allow them to monetize their content by licensing it to customers for legal use, recovering the investment and hard work that went into its creation.

Currently, content creators can license their work directly to users, or, alternatively, hand over the rights of that work to agencies and content marketplaces that will distribute the content on their behalf. Mostly they choose the latter, as most individual photographers lack the brand recognition to attract customers directly.

WEMARK TOKEN

Wemark is introducing a dedicated token to power a direct economy for digital content.Wemark Tokens (WMK), are intended to serve as a native payment system for the network, and reward all the relevant parties for creating, distributing and promoting digital content.

Wemark Token’s basic properties

The total supply of Wemark Tokens is fixed and no new tokens will be generated after the TGE.

Any unsold tokens from the TGE will be burned, reducing the total supply of tokens.

Wemark Tokens in the POC era

As their first use-case, Wemark Tokens will be used to license and access photos on Wemark’s marketplace (wemark.com). As all the transactions on Wemark.com will be done through the Wemark protocol, licensing photos on the marketplace will require the use of Wemark Tokens.

The tokens will enable direct transactions between photographers and customers, while using Wemark’s protocol to reward Wemark for distributing the photo and other parties that helped to promote the content (referrals) if applicable.

Token Allocation

A permanent supply of 135M Wemark Tokens will be generated during the TGE. 38% of the total supply will be sold during the TGE, 37.5% will be reserved for the future development of Wemark (See section on funding strategy below) and com-munity rewards and the rest will be allocated to the founding team, advisors and early partnerships.