NEWSMattress shop apologizes for 'Twin Tower Sale' ad A mattress store is in hot water over it's 9/11 sale advertising (KTRK) A San Antonio mattress shop is apologizing for what some are calling a very offensive ad about 9-11.The Miracle Mattress ad has been pulled from its Facebook page already, but continues to live on YouTube. In the video, three employees are seen spoofing the fall of the World Trade Center towers on September 11.The company even called their sale the 'Twin Tower Sale.'As you can imagine, a lot of people are now outraged by the ad. The store's owners, who are based in Houston, have apologized for the ad.The owner says it was "tasteless and an affront to the men and women who lost their lives on 9/11." You are now subscribed to Ashley Furniture Up To 25% Off* Sitewide » For a Limited Time Only! Up to 72 Months Special Financing » Don’t miss 72 Great Anniversary Deals!
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The now-deleted video, posted on the store's Facebook page earlier this week, featured Cherise Bonanno, listed by the Better Business Bureau as store owner, and two employees boasting the promotion in front of the two stacks of mattresses. At the clip's close, the stacks of mattresses fall, followed by Bonanno's final line: "We will never forget." RELATED: San Antonio mattress store apologizes for 'disgusting' 9/11 advertisement depicting towers falling Mike Bonanno, another Miracle Mattress owner, issued a longer apology in addition to one issued on Facebook Thursday, which prompted further discontent. An Apology to All the Victims and Families of 9/11 from Miracle Mattress: Miracle Mattress, a San Antonio business, issued an apology via Facebook on Sept. 8, 2016 for the video advertising a 9/11-themed "Twin Tower" sale. Screen shots of the Miracle Mattress apology for what has been described as a crude advertisement for the store's 9/11 sale. In the letter addressed to "All the Victims and Families of 9/11," Mike Bonanno called the video "tasteless and and affront to the men and women" who died that day and their families.
"All I can say is I am deeply sorry and on behalf of the entire Miracle Mattress family, I accept responsibility for this thoughtless and crude advertisement and will immediately hold my employees accountable for this serious lapse of decency," the letter continued. "I am disgusted such a video would have been conceived as a promotional tool and even more incensed it was created and posted on any social media site that represents Miracle Mattress." RELATED: 10 Stars Accused of Being Unpatriotic Before Colin Kaepernick Mike Bonanno also assured a review of marketing strategies which includes a past of Miracle Mattress publishing short, themed video ads to their Facebook page. Prior to Mike Bonanno's statements, the store issued a Facebook apology which has since been edited. "We are very sorry we have offended you," the initial apology post said. "Our staff is full of military and some relatives have passed away due to 9/11. We are promoters of peace and love."
The post did not sit well with community members who felt it added more insult to injury. RELATED: New life at World Trade Center "I find it hard to believe you knew anyone or any of your employees knew anyone who lost their lives in 9/11," Evelyn Sainz Jauregui commented on the post. "If that were the case they would have been so disgusted with your commercial that it would have never seen the light of day." Ozzy Santos echoed Jauregui's sentiments. "Even your damage control is disgusting," he added to the thread. RELATED: Manager from 9/11 Memorial to operate Alamo The redacted Sept. 8 post now redirects the public to Mike Bonanno's apology, but remains to "respect an open and transparent discussion regarding the video that caused much embarrassment(sic) and anger." Fits Most Screens Up To Why do we ask for your zip code? By providing your delivery zip code, you’ll allow us to: American Signature Furniture respects your privacy and will not share this information with anyone.
) — A Texas mattress store apologized Thursday for a 9/11-themed ad that depicted two towers of pillows being knocked over in a comical fashion. The ad from Miracle Mattress featured three apparent store representatives offering shoppers any sized mattress for a “twin price”. Two of the actors are then seen crashing into the two pillow towers – one of which had a small American flag placed at the top – and knocking them over. After one of the actors shrieks in terror as the pillows come crashing down, the ad – which was quickly taken down – concludes with the woman solemnly stating, “We’ll never forget.” The store also posted ads on Twitter referencing its “Twin Tower Sale” and using the hashtags #worldtradecenter, #twintowers, and #neverforget. All Mattressses at twin prices! #miraclemattress #worldtradecenter #twinsale #sale #america #neverforget https://t.co/5mfqt0gvIf — Miracle Mattress (@MiracleMattress) September 8, 2016#twintowers #twinmattress #twin #miraclemattress #mattress #neverforget #911 #911memes… https://t.co/mlRVdTItTw