Lego Friends (stylized LEGO Friends) is a product range of the Lego construction toy designed primarily for girls. Introduced in 2012, the theme includes unique "mini-doll" figures, which are about the same size as the traditional minifigures but are more detailed and realistic. The sets include pieces in pink and purple color schemes and depict scenes from suburban life set in the fictional town of Heartlake City. The Friends product range replaces Lego's previous female-oriented theme Lego Belville, which had been in production since 1994, and featured dolls that were much larger than both the mini-dolls and minifigures. Other related product ranges have included Homemaker (1971–1982), Paradisa (1991–1997) and Scala (1997–2001). Launched January 1, 2012 in North America (and December 15, 2011, in France), the line includes 23 sets[1] and features five core characters—named Andrea, Emma, Mia, Olivia and Stephanie—in various suburban settings. In the initial wave of sets, the larger sets include bricks that can build a veterinary clinic, a malt-style café, a beauty salon and a suburban house;
smaller sets included a "cool convertible," a design studio, an inventor's workshop and a swimming pool. A description from Lego website stated: "The Lego Friends story centers on the everyday lives and personalities of five girls in a fictional hometown called Heartlake City. Each of the friends ... has a distinct personality and interests, such as animals, performing arts, invention and design, that are reflected in the models. Building sets reflect different parts of town where the girls' adventures take place—downtown, suburbs, beach, camping grounds and mountains." The launch of Lego Friends came after a $40 million global marketing push, according to Bloomberg Businessweek. "This is the most significant strategic launch we've done in a decade," said Lego Group chief executive officer Jørgen Vig Knudstorp. "We want to reach the other 50 percent of the world's children."[1] According to the company, boys comprised 90% of Lego's customers in 2011 before the launch of the Friends line.
According to NPR, Lego Friends are "one of the biggest successes in Lego's history ... The line doubled sales expectations in 2012, the year it launched. Sales to girls tripled in just that year." The success has caused other construction-set companies such as Mega Bloks to introduce girl dolls. The first wave was released in January 2012 with 14 sets being released. The largest of the sets was "Olivia's House" which included 695 pieces and three mini-doll figures. In addition to the first sets six polypag sets have been released as promotions. In February Toys 'R' Us in the United States released an exclusive in-store build set called "Lemonade Stand" and in March Lego brand stores released an exclusive in-store build set called "Ice Cream Stand". Lego announced a further nine sets that would be released later in 2012. Subsequent waves were released in future years, expanding on various interests of the characters and their friends. Specific themes have ranged from various vocational, recreational and academic interests to agriculture, equestrianism, wildlife animal rescue and rehabilitation, and pop stardom, all complementing suburbia-themed sets.
The largest sets since the original wave have included Summer Riding Camp, Heartlake Shopping Mall and Heartlake Grand Hotel. Lego has also released accompanying products branded under the Friends theme. These include a picture frame which includes 49 Lego elements which is available from Lego brand stores and a display stand which includes 17 elements that was released as a promotional polybag. In June 2012, two books are set for release based on the Friends theme. Lego Friends: Welcome to Heartlake City and Lego Friends: Perfect Pet Show are set for release on June 18, 2012 by DK Publishing. Both books consist of 48 pages and are being published in paperback.[37] DK Publishing have also announced that they will release a Lego Brickmaster book based on the Friends theme on September 17, 2012. Lego Friends: Girlz 4 Life is a 2016 American Direct-to-DVD computer-animated film. An animated series titled Lego Friends: The Power of Friendship will air on Netflix in 2016.Home / Customer Service / Shop Internationally
Planning a visit to the United States? Or have friends and family in the U.S.? Shop at Sears to get everything you want—including great gifts for yourself or others. You'll be happy to see how online shopping in the U.S. couldn't be easier. Simply use an international credit card. shop Sears U.S. now Free U.S. Store Pickup Order something online but need a little help picking it up? You (or someone you know) can pay and pick up online orders at a Sears store. find a Sears store | U.S. Shipping & Delivery Looking to keep it simple? Get your order shipped or delivered to any address in the United States—including hotels. Get a little help from friends and family to get what you want—simply have your order delivered right to them. Did you know Sears ships to over 100 countries? Take advantage of this major convenience and get whatever you wish, shipped to wherever you want. Shop in Puerto Rico Now it's easier than ever to shop at Sears in Puerto Rico and the Caribbean.
Whether you're living there or just visiting, you can pick up your order or have it shipped to you. shop Sears Puerto Rico If you are planning to visit the United States, or have friends and family here, shop at Sears to get everything you want—including gifts for yourself or others. Shopping online in the U.S. at Sears could not be easier. You can pay for your order in a store or even use an international credit card. Once you place an order, you (or someone you know) can pick it up at a Sears store, have it shipped to over 100 countries—whatever is most convenient for you. Something is out of tune... A 404 error occurred, meaning this page doesn't exist in a meaningful way. But all is not lost! You can always go home and start again. LEGO Rare & Hard to Find! The LEGO Batman Movie LEGO DC Super Heroes LEGO Marvel Super Heroes LEGO Books & Accessories 3 & 4 YearsToys”R”Us, Babies”R”Us are registered trademarks of Toys”R”Us (Canada) Ltd. Use of this site signifies your acceptance of Toys"R"Us Website