Want more Access, Content & Connections? We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.Log in or go back to the homepage. Chevy's focus groups just took on a new task: Giving a psychological assessment of Batman, Lego-style. In a funny and refreshing new take on the automaker's "Real People, Not Actors" campaign, a focus group of animated Lego minifigures are asked what kind of person would drive Chevy's all-new Lego Batmobile. "Judging by these rocket launchers, this person is kind of defensive," quips one woman, prompting an angry retort from Lego Batman, who hovers over the entire proceeding. Chevrolet is not actually selling Batmobiles. Rather the ad is the result of a partnership with Warner Bros.' "The Lego Batman Movie," which opens on Feb. 10. The spot, by Chevy lead agency Commonwealth/McCann, directs viewers to Chevy's website where people can virtually configure their own Lego Batmobile.
Chevrolet is also unveiling a life-size Lego Batmobile on Saturday at the North American International Auto Show in Detroit that was made from 344,187 Lego bricks and took 1,833 hours to build. "To work on the Lego Batmobile with Warner Bros. is an absolute thrill for us at Chevy," Paul Edwards, U.S. VP of Chevrolet marketing said in a statement. "Many of the themes in 'The Lego Batman Movie,' like imagination, family and community, align perfectly with our Chevy brand values and add to the value of the partnership." A Chevrolet spokeswoman did not disclose if the brand has any integrations inside the film. But she said the Lego Batmobile unveiled at the auto show was was inspired by the "speedwagon" Batman uses in the movie. Chevy launched its real life "Real People, Not Actors" campaign in April of 2015. In the ads, the moderator, played by Potsch Boyd, seeks to elicit reactions from people about Chevy vehicles by spicing up focus group sessions. For instance, in one ad the brand arranged for people to get stuck in an elevator to prove the point about how terrible it is getting stuck -- while touting the mileage range of its its electric Chevy Volt vehicle as a way to not get stuck.
The ads represent the first time in a while that Chevy has used the same campaign to tout its cars, trucks and crossovers, Steve Majoros, Chevrolet's marketing director for cars and crossovers, said in a recent interview at the Detroit auto show. The ads are producing a "cumulative impact," he said. When viewers see an ad, "they immediately know its from Chevrolet, they immediately have a sense of what we are about. The trick for us is to make sure that the individual model or product or message comes out in that execution." In the case of the Batman spot, the goal -- in addition to getting a few laughs -- is to use the Dark Night to drive people to the brand's website, where Chevy keeps a comprehensive list of its latest models and offers. PG-13 , 2 hr 4 min Movie Times by States Movie Times by Cities New York City, NY San Francisco-Oakland-San Jose, CA Movie Times by Zip Codes Need a refund or exchange? It's easy with our worry-free tickets.
Here's what's included with every worry-free ticket purchase: Peace of mind of a guaranteed ticket. We know life happens. You may exchange or request a refund for your entire order, less the convenience fee, through Fandango up until the posted showtime. You'll have to complete your refund and exchange before the posted showtime indicated on your ticket. We'll refund your credit card or we can credit your Fandango account to use for another movie. The spin-off from 2014's The Lego Movie will be released in February 2017 The new trailer for The Lego Batman Movie has been released. The film is a spin-off from 2014’s The Lego Movie, and features the voice of Will Arnett as the eponymous protagonist, as well as Zach Galifianakis (The Joker), Michael Cera (Robin), Rosario Dawson (Batgirl), and Ralph Fiennes (Alfred Pennyworth). Mariah Carey will also lend her voice to proceedings, playing the role of the Mayor of Gotham City. The film is scheduled for a release date of February 10, 2017, and a new trailer – the third teaser to be released so far – for the film was unveiled over the weekend at Comic-Con in San Diego.
Watch the trailer below. The Lego Batman Movie is the first of three Lego-based films in the works. It will be followed by Ninjago, a Ninja-themed spin-off which will arrive on September 22, 2017, and then The Lego Movie Sequel, which is due on May 8, 2018. Released in 2014, The Lego Movie was a surprise smash for Warner Bros, raking in more than $468million (£301million) at the box office worldwide. Directors Phil Lord and Chris Miller’s The LEGO Movie was a surprise critical/commercial hit for Warner Bros. Pictures and WB Animation back in 2014. Aiming to capitalize on the film’s breakout success, WB is moving forward with several new LEGO franchise installments, all of which are also being produced (and, in the case of The LEGO Movie Sequel, co-written) by Lord and Miller. First in line is the LEGO Movie spinoff, The LEGO Batman Movie, featuring the Will Arnett-voiced LEGO-ized version of the Caped Crusader. WB had previously released a pair of teaser trailers for The LEGO Batman Movie that riff on the eponymous superhero’s personality quirks and pop culture legacy, but without revealing anything about the film’s plot in the process.
However, during WB’s Hall H panel at San Diego Comic-Con 2016, a more plot-oriented LEGO Batman Movie theatrical preview was unveiled at last. That LEGO Batman Movie Comic-Con trailer is now online too, for everyone who’s not in Hall H to see. You can watch the Comic-Con trailer for LEGO Batman Movie above, then read the official synopsis below: In the irreverent spirit of fun that made “The LEGO® Movie” a worldwide phenomenon, the self-described leading man of that ensemble – LEGO Batman – stars in his own big-screen adventure. But there are big changes brewing in Gotham, and if he wants to save the city from The Joker’s hostile takeover, Batman may have to drop the lone vigilante thing, try to work with others and maybe, just maybe, learn to lighten up. The LEGO Batman Movie Comic-Con trailer focuses on what looks to be a very funny relationship between Batman and Robin (Arnett’s Arrested Development costar, Michael Cera) in the film. However, it’s also known that Batman’s relationships with Batgirl (Rosario Dawson) and Alfred (Ralph Fiennes) – the latter of which also appears in the new trailer – will be put under the microscope in this new animated movie too.