Customer Service: 00800 5346 5555 3 SWISS COURTW1D 6AP LONDON Join in the LEGO® Store Monthly Mini Model Build! Build a LEGO model of Platypus on 2nd March! INTRODUCING THE LEGO MOSAIC MAKER! Please book your time slot prior to visiting Come to the LEGO® Store to collect your 2017 LEGO® Wall Calendar! More than 10 amazing offers inside! Welcome to Leicester Square! On 17 November 2016, we opened our largest LEGO store in Leicester Square London. Here are some features we think you will love! Mouse over newsletter to see details! REQUEST AFREE LEGO CATALOG STAY TUNED WITHLEGO NEWSWorld's largest LEGO store opens in Leicester Square The world's biggest Lego store opens in London on Thursday marked by the unveiling of a six-metre high 200,000-brick Big Ben. The structure dominates the two-storey 914 square metre store in Leicester Square after taking 2,280 hours to build, and features a working clock face which will be illuminated at night.
The opening also includes the unveiling of a new Lego mascot named Lester, an English tea-drinking Minifigure, and the first Lego London skyline replica set ahead of its worldwide release in January. The phenomenally successful Danish company reports having sold more than 72 billion Lego "elements" or pieces last year. Loren Shuster, executive vice president and chief commercial officer at Lego said: "We want to inspire and develop children across the globe through creative Lego play experiences, and our Lego Brand retail stores allows children, parents and fans to explore the many different Lego products while getting a truly unique and immersive experience of the Lego brand." Lego made headlines last week when it announced it had no further plans for free giveaways in the Daily Mail following a campaign calling on advertisers to boycott newspapers promoting "demonisation and division" during the Brexit debate. The company - which ended its relationship with Shell in 2014 after a Greenpeace video highlighted the oil group's plans to drill in the Arctic - declined to say if it was responding to the campaign or if it had changed its marketing plans.
LEGO Store Leicester Square is now OPEN: Take a look around the flagship new London store LEGO has opened a flagship new store – the largest in the world – in Leicester Square, London. Here is your chance to take a look around the awesome new shop. LEGOLEGO has opened the doors of its brand-new flagship store in one of central London’s most popular tourist hot-spots, Leicester Square.The Leicester Square store is the 131st LEGO store to open globally.The largest LEGO store in the world boasts exciting new experiences, like Mosaic Maker which offers fans of all ages the chance to purchase their own personalised mosaic portrait in LEGO. The machine captures your image and in under ten minutes prints the instructions and bricks required to complete a portrait in the iconic bricks.LEGO's Leicester Square store is the first in the world to offer this unique experience.Express.co.uk was lucky enough to be one of the first to give this LEGO photo booth a try and it's pretty cool.
Lego Store Leicester Square - First look inside the new London shop LEGO has opened a flagship new store in London's Leicester Square, and here is a look around the awesome new shop. Lego Leicester Square is the biggest Lego Store in the world The clever machine captures your image and in under ten minutes printed instructions and the bricks required to complete the LEGO portrait are supplied to the customer.The London store is the first in the world to make this unique experience available although, before you get too excited, the LEGO set of your face will cost you £100.John Goodwin, Executive Vice President and Chief Financial Officer of the LEGO Group said: "We are excited to have finally opened the doors to the world’s largest LEGO store here in London."We want to inspire and develop children through creative play experiences – and this store is all about that. "Here, parents and children can explore the many different LEGO products while at the same time getting a truly immersive experience of the LEGO brand."
EXPRESS NEWSPAPERSAlso included in the store are a number of Master Builder Playtables, where children are free to build whatever they can imagine – inspired by iconic London landmarks and a range of LEGO themes.There will also be a timetable when Certified LEGO Master Builders will visit the store sharing tips and tricks to help visitors build LEGO models and help inspire children to think outside the box when building their creations.Other highlights in the new London LEGO Store include – Build a Minifigure Tower with Talking LEGO Minifigures – includes four different talking LEGO Minifigures including Lester, Royal Guard, Bobby the Policeman and Sherlock HolmesLEGO Minifigure Scanner – an interactive experience available from outside the store where people can find out which LEGO Minifigure they areDigital window display - state of the art screens that will show LEGO movies and clipsLester’s room housing a model of store mascot Lester for photo opportunities both inside and outside the storeBrickadilly corner – an interactive information centre informing shoppers including instore event schedules and highlighting retail experiences within the store Digital endless isle – a digital experience allowing shoppers to browse a digital catalogue of all LEGO sets available in store.
It also calls for assistance by sending a message to the smart watches of store staffSee all upcoming showings Get all times & ticketsThe LEGO Ninjago Movie trailer: WATCH Jackie Chan as you’ve never seen him before The LEGO Ninjago Movie trailer has landed starring Jackie Chan as Master Wu, as the next movie in the franchise after Will Arnett's The LEGO Batman Movie The new trailer marks the third film in the hilarious LEGO movie franchise, after The LEGO Batman Movie and 2014’s The LEGO Movie.Based on the popular Ninjago LEGO toys, video games and TV series, the new movie focuses on Ninjas in a modern setting.The first LEGO Ninjago Movie trailer comes with the same tongue-in-cheek humour as the other two films, which will no doubt please fans.Express.co.uk was fortunate enough to sit down for an exclusive interview with LEGO Batman himself, Will Arnett, who confirmed he will be back for The LEGO Movie 2.WB The official synopsis of The LEGO Ninjago Movie reads: “In this big-screen Ninjago adventure, the battle for Ninjago City calls to action young Lloyd [Dave Franco], aka the Green Ninja, along with his friends, who are all secret warriors and LEGO Master Builders.Led by kung fu master Wu [Jackie Chan], as wise-cracking as he is wise, they must defeat evil warlord Garmadon [Justin Theroux]