August 26, 2015 12:00 PM Eastern Daylight Time SAN FRANCISCO -- Leading video game and entertainment publisher IGN, a division of Ziff Davis, announced today it will launch its brand-new channel on Snapchat Discover this Thursday, August 27 at 6 a.m. PT. Through its Discover channel, IGN will deliver daily editions, edited specifically for Snapchat, to the platform’s near 100 million daily active users. The IGN Discover channel will feature content specifically created for the Snapchat platform, such as Six-Second Reviews, IGN Behind the Scenes, Slo-Mo Mode, Fan Art Fridays, IGN’s Animation Theater and more. IGN will continue to provide its fans with industry-leading game, movie and TV show trailers and reviews, celebrity interviews and game and entertainment news. Each daily edition will be available for Snapchatters to view for 24 hours. “We are excited to partner with Snapchat and bring our content to a new generation of games and entertainment enthusiasts,” said Peer Schneider, GM and Co-Founder of IGN. “Gaming and geek culture have become dominant voices in pop culture and IGN will give Snapchat’s core demographic of 13-to-34 year-olds something new to talk about and share every day.”
As part of its launch, IGN will unveil exclusive content from game and film industry leaders, including the official “Lara Croft GO” trailer from Square-Enix, the first-ever image gallery of two levels in LEGO Dimensions from Warner Bros. Interactive Entertainment, International Pop-Artist Jason Derulo playing Ubisoft’s “Just Dance 2016” using the Controller App, a first look at the upcoming Legendary Pictures’ motion picture release “Krampus” and behind-the-scenes footage from upcoming big events such as PAX Prime, Tokyo Game Show and New York Comic-Con. “Gaming is an obvious vertical for Discover because it’s an exciting form of storytelling that’s immersive and incredibly entertaining,” said Nick Bell, Head of Content at Snapchat. “We are thrilled to partner with IGN and share their unique view of the gaming culture with our Snapchat community.” IGN’s Discover channel will also contain 3V advertising, which includes sponsorship mentions and vertical video ads interspersed throughout the channel’s daily editions.
Launch partners include Universal Pictures and XYIENCE Energy Drink. "Snapchat Discover is a tremendous opportunity for brands to reach a highly engaged demographic, and XYIENCE is excited to be a part of IGN's launch on the platform. Gamers and energy drinks go hand-in-hand, making this partnership a great fit for XYIENCE," said Thomas Oh, Senior Vice President of Marketing at Big Red, Inc. On Snapchat Discover, publishers can share their expert editorial perspectives with the Snapchat community in a beautiful, digestible format, which perfectly aligns with the IGN voice and vision. This new partnership is the ideal platform for IGN content, which features peerless access to today’s most popular video game and entertainment news. IGN is the leading Internet media and services provider focused on the video game and entertainment enthusiast markets. IGN's mobile and desktop websites comprise several specialty sites or "channels", each occupying a subdomain and covering a specific area of entertainment;
including major video game platforms and other forms of entertainment such as television, comic books and films. IGN reaches 63.8MM users monthly across mobile, web, and OTT platforms, with 12.6 MM app downloads, 12MM social followers, and 7.2MM YouTube subscribers. IGN's network of video game-related properties is the #1 source for video game information online. or follow us on Twitter and Facebook at @ign. Ziff Davis is a leading global digital-media company operating in the technology, gaming, entertainment and men’s lifestyle verticals. We reach over 120 million buyers, influencers and enthusiasts every month. Our brands – IGN, PCMag, AskMen, Speedtest, ExtremeTech, Geek, Toolbox, TechBargains, Ziff Davis B2B and emedia – produce and distribute premium content across multiple platforms and devices. We deliver advertising, performance marketing and licensing solutions to thousands of clients worldwide. Ziff Davis, a subsidiary of j2 Global, Inc. (NASDAQ: JCOM), is headquartered in NY with offices in SF, LA, Chicago, Seattle, Scottsdale, Montreal, Basingstoke, London and Sydney.
625 2nd Street, San Francisco, CA 94107 (o) 415.696.5516 / (m) 415.627.8939The LEGO Batman Movie Review - IGNThe Dark Knight must face the Joker while learning how to be a part of a family in this highly amusing, anarchic take on the Batman myth. New Kong: Skull Island Trailer Takes a Journey into the JungleCars 3: Lightning McQueen Winds Up The Clock Again In A New Teaser TrailerMichael Rooker Seemingly Confirms Himself For Avengers: Infinity WarLEGO Batman Movie Director Explains Why Nightwing is 'Fascinating'Power Rangers: Zordon's Chosen Five Take On Rita Repulsa In Three New TV Spots & New Promotional ArtChinese Poster For Spider-Man: Homecoming Is Seriously Weird (But Also Kind Of Cool)New Kong: Skull Island Trailer Takes a Journey into the JungleNo. Indian short film | Connecting to the iTunes Store.... We are unable to find iTunes on your computer. 5 Reasons the Academy Overlooked ‘The LEGO Movie’ It’s the morning that the Academy announces its Oscar nominations, and “The Lego Movie” is on the ballot.
Thing is, “Lego” landed just one mention — in the song category for its infectious “Everything Is Awesome” anthem — but not in the animated feature category, where many were predicting that the toon blockbuster might win. That oversight comes as a total shock to Oscar pundits — arguably the year’s biggest snub, alongside the fact that “Selma” placed in only two categories (for which theories abound). From the point of view of the animation community, however, there was always a risk, and here’s why. 1. Animation professionals pick the nominations. At this stage in the Oscar race, it’s the die-hard animation pros who decide the noms. “The Lego Movie” may have been the year’s top animated movie in the public’s eye, earning more than $257 million and placing second highest on Rotten Tomatoes’ (adjusted) best-reviewed list of 2014 with a 96% fresh rating, but that doesn’t mean it represents the kind of artistry that the industry wants to celebrate.
2. A record number of eligible toons means tougher competition. Back in 2001, when the Academy first added the best animated feature category, it wrote in a rule that in a year when fewer than eight toons opened in theaters, the prize wouldn’t be awarded at all. In retrospect, that seems laughable, considering how the medium has boomed, resulting in an all-time high of 20 Oscar-qualifying submissions fighting for five slots in 2014. 3. Voters watch all 20 contenders, so the best rises. Unlike normal audiences (or the Academy at large, who often pick a widely seen film to win), the animation branch is obliged to screen all eligible contenders. Each film is scored on a 10-point scale, and the five that receive the highest score go on to be nominated. That means each toon is considered on its own merits, and for this group, technique is perhaps the most important. In other categories, nominations go to the five films that received the most first-place votes, resulting in a diversity of choices, but in this category, it’s literally the five movies the branch likes best.
4. The animation branch loves handmade movies. This is the second time popular “Lego” directors Phil Lord and Chris Miller have been edged out of the Oscar race by a pair of tiny toons most moviegoers haven’t heard of: The same thing happened in 2009, when “Cloudy With a Chance of Meatballs” got shut out in favor of “The Secret of Kells.” While the “Lego” team licks its wounds, the folks no doubt celebrating today are New York-based indie distributor GKids, which released two of the nominees: “Song of the Sea” (a dazzling, highly stylized 2D toon from “Kells” helmer Tomm Moore) and “The Tale of Princess Kaguya” (a career-crowning hand-drawn beauty from Japanese animation maestro Isao Takahata). Also celebrating today is Portland-based Laika Studios (“Coraline,” “ParaNorman”), which earned its third nomination for its third feature, “The Boxtrolls.” Industry pros love stop-motion. It’s by far the most painstaking form of animation there is, whereas the computer-animated “LEGO” was cheekily designed to parody bad stop-motion.