The LEGO Movie Action Cups are now available at McDonald’s and I’ve managed to collect all 8 cups. The action part of the cups is the lenticular feature that they have. Each cup features a portrait of a character in the movie with their names as well as a scene that changes. If you haven’t seen the movie yet (what are you waiting for?), the some scenes on the cups may contain spoilers. Emmet’s cup shows him smiling and holding a hammer. The scene shows him falling into another brick dimension. Batman switches from normal to angry expressions and holding his Batarang. The scene shows him arriving in his Batmobile to rescue Wyldstyle and Emmet. Bad Cop switches to Good Cop and he holds a microphone. The scene shows Bad Cop’s flying police car and the 4×4 SWAT car chasing Wyldstyle. You also see Sheriff-Not-A-Robot. MetalBeard’s portait doesn’t really show much. It just shows him raising his cannon arm and his other shark-attached arm. His scene shows the Sea Cow being attacked by Super Secret Police Dropships.
**Spoilers Ahead** Vitruvius’ cup shows his young version as well as his older blinded version. The scene shows him and Emmet looking at a bird imagined by Emmet. President Business’ portrait shows him smiling with his coffee cup while his Lord Business version shows him in his menacing outfit. The scene him riding a mech that I don’t remember seeing in the movie. I could be wrong though. Wyldstyle’s cup shows her winking and holding a stick of some sort. The scene shows her rescuing Emmet in the Super Cycle. The final cup is Unikitty. Her portrait shows her changing into Angry Kitty. **Spoilers ahead** The scene shows the Dog Colisseum being attacked by a tennis ball although the movie shows a golf ball flying in. The background shows a few LEGO characters including Cleopatra, Batman, Lizard Man, Forestman, and Benny. Overall, the Action Cups are some decent collectibles. They have some nice artwork and the cups themselves are some good hard plastic. Are they worth $1.99 each?
To me, the cups are worth about $1.50 or less but if you’re a fan of The LEGO Movie, then you’ll probably end up getting them anyways. Again, you do not have to buy the food to get the cups. You may have to go to different McDonald’s restaurants to find all of them since some sell out quickly while others still in boxes and aren’t open yet. Your mileage may vary a lot. I recommend picking them up if you can find them. They do make a nice addition to your LEGO Movie collection.Double-Decker Couch31 ReviewsFIND MORE PRODUCTS LIKE THISTHE LEGO® MOVIE™Everything is awesome with Emmet’s amazing Double-Decker Couch!McDonald’s has updated their Happy Meal site and we now know what the coming toys for The LEGO Batman Movie will be. If you remember, I reported last week that there will be Happy Meal toys associated with the movie. As you can see above, there are three different types of toys that we will be getting. The first one looks like a 3D viewer shaped as Batman and Batgirl’s masks with some scenes.
The next one is a puzzle of Batman, Robin, and Batgirl. Below that, I have no idea what that is with Catwoman. It looks like it may be stickers or character stands or maybe bookmarks. Finally, there are four different colored cups of some of the characters in the movie. These are different from the Action Cups that were released with The LEGO Movie. If you were hoping for some actual LEGO with the Happy Meal toys, you’ll be disappointed again. There hasn’t been any actual LEGO sets since 2001 due small parts and they don’t want kids choking on them accidentally. So there you go. We have our first look at the The LEGO Batman Movie Happy Meal “toys.” There’s no release date so far but I did send an email out to confirm the dates. Will you be picking them up? Keep in mind that you do not have to buy the food to get them. You can buy them individually. Knowing me, I’ll probably pick them up eventually but I won’t be hunting them down. Update: Over on the Spanish ad, the Batman puzzle and Catwoman thing are translated to metal box holders.
Bringing the Lego Movie to life. With its US opening box office sales reaching over $69 million, the Lego Move was set to be a huge success in Australia. Hoyts Cinemas needed a promotional concept to drive foot traffic to the Candy Bar, generate buzz before and after the film and most importantly adhere to the strict licensing guidelines of the Lego brand. Zinc created a promotional cup inspired by the Lego Movie title treatment complete with the textures, bumps familiar traits of the much loved Lego brand. The design was intended to create a sensory experience and give movie goers the chance to get inventive with their Lego Cups when they got home. The Lego cup received an outstanding response from Hoyts customers, units in the first 10 days of sale, increase in sales rate, a significant uplift on the usual 6-8 week sell through. VB scores with the Live Cricket Watch Victoria Bitter never disappoints. Each year, the Victoria Bitter team looks for new ways to keep their loyal drinkers engaged over summer.
VB wanted a high quality, ‘must have’ promotional item that would leverage their legacy with cricket and get blokes talking about Victoria Bitter - no matter what they’re up to. Zinc started with a mission- To keep guys talking about Victoria Bitter the whole summer. After a thorough ideation process, Zinc developed the Victoria Bitter Live Watch, a first ever Smart Watch that delivers real time cricket scores, vibrates at major events, plays the VB theme song and of course tells the time. Zinc developed both the hardware and software for the watch- including app design and development. The VB Live Cricket Watch promotion is in market from 10th November 2014 until 14th November2015, with further opportunity to win a watch during the World Cup until 29th March 2015. watches up for grabs Driving long term value Keeping up conversations with Nissan owners. Buying a new car is a highly involved decision and for many, the experience extends far beyond the first time you drive out of a dealership in your new, shiny car.
Zinc helps Nissan to drive customer lifetime value across servicing, repeat purchase, finance and model engagement. Zinc manages Nissan’s post vehicle purchase communications with the goal of customer retention, high levels of servicing and rewarding loyalty. Zinc simplifies data complexities across multiple segments and customer life stages to ensure communications are accurate, timely and targeted. The Nissan program manages a complex data sets across a range of segments and life cycles. direct mail pieces are distributed weekly Activating like a Bosch! Connecting tradies to Bosch Blue Understanding what makes tradies tick is what Zinc does best forBosch Blue. Bosch Blue looks for new ways to connect with tradies in between main seasonal promotional programs and simplify tracking of promotional activity, data capture and reporting of redemption programs. Zinc develops end- to- end solutions for Bosch Blue- including concept, promotional mechanics, POS development, delivery, fulfilment, reporting and analysis of promotional activity.