Eugene Alletto, founder and CEO of Bedgear, with the company's new M1X and M1 mattresses at Bedgear headquarters in Farmingdale on Monday, Dec. 12, 2016. Photo Credit: Barry Sloan Bedgear LLC, the Farmingdale maker of “performance” bedding, added mattresses to its product line Monday with a rollout that it expects will triple the company’s revenue over three years. The first two mattress models, the M1 and M1X, will sell for $549 to $1,299 at retail, substantially higher prices than Bedgear’s lines of sheets and pillows. The new merchandise will fuel the company’s growth, said Eugene Alletto, company founder and chief executive. The closely held manufacturer is positioning Bedgear as a lifestyle brand. Bedgear seeks to differentiate its products by including features and using fabrics that encourage airflow and mitigate heat buildup. In 2015, Bedgear filed a patent application for a futuristic mattress still in development using internal ducts and fans to regulate temperature.
Alletto declined to provide sales numbers but said the company is profitable and revenue is growing at a rate of more than 30 percent a quarter. The company forecasts that the addition of mattresses will “triple us in size over the next three years,” Alletto said. Employment has grown from 63 in 2013 to almost 200 in Farmingdale, Rock Hill, North Carolina, and elsewhere. Alletto said the company is seeking to fill jobs in marketing, sales, graphic art, logistics and accounting. Though the online direct-to-consumer market for mattresses is growing, “95 percent of the business is brick and mortar,” Alletto said. Online is “not about selling, it’s about telling.” Buyers can purchase the mattress online and have it delivered to their home in a box or go to retail affiliates and get store delivery for the same price. The first major retailers to carry Bedgear mattresses in the coming months will be Raymour & Flanigan, which has stores in the Northeast, including Long Island;
Rooms to Go, with stores in Texas and the Southeast; and The Brick, a Canadian retail chain. Bedgear wants to open its first retail store in downtown Manhattan in early 2018. It plans to further expand its product line with dog beds, travel pillows and blankets using airflow technology, Alletto said. The company also is preparing to add baby mattresses in the spring. “The best way to introduce our adult line is not just to go after adults,” Alletto said. “If it’s good for baby, it’s good for mommy. . . . I want to be with you throughout your life.” Get the Biz Briefing newsletter! The latest LI business news in your inbox daily. LI company files $170M suit against blogger Widow and ex-wife might get benefits Stocks slip further from record as banks drop Lets you sleep with peace of mind for many years to come. "Highest in customer satisfaction with mattresses 2 years in a row" as ranked by J.D. Power SOME REQUIRED FORMS NEED YOUR ATTENTION
† For research and clinical studies,Find the technology tested in the clinical studies in Sleep Number® c2, p5, p6, i8 and i10 mattresses. †† Results from a 2015 Sleep Number survey of 1,797 customers asked about their likelihood to recommend Sleep Number to a friend, family member, or colleague. Want more Access, Content & Connections? We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.Log in or go back to the homepage.The time when all good Americans hail to the chief by purchasing a new car, dining room table or spring-coil mattress. Around this time each year, local retailers and car dealers break out the limited-time only offers to move the metal and the boxsprings with hard-sell spots, often with clumsy and hilarious results. This year, given the new administration, some are even trying to be intentionally comic. Here, we look at some of the current crop of President's Day pitches:
Hyundai City apparently could find voice talent for its spot but didn't invest in a wig. The joke isn't on the president, but told by the presidents in this Monster Transmission spot. Mattresses for Less in Houston uses the original idea of putting children in costumes to look like famous presidents. A decidedly more patriotic and touching treatment comes from Murmaid Mattress, although it also offers to help you evade taxes. This isn't the usual fare: Phoenix Tactical urges you to salute the president by exercising your second ammendment rights. For other uses, see Brick (disambiguation). This article is about a retailer. For the bar and restaurant, see Northern Exposure. The Brick Ltd. is a Canadian retailer of furniture, mattresses, appliances and home electronics. The company was founded as The Brick Warehouse LP by brothers, John, Fred, and Bill Comrie. The first warehouse opened on September 1, 1971 in Edmonton, Alberta. Its first expansion was to Fort McMurray, Alberta in the 1970s and later acquired a competitor in the city of Calgary.
Over the past 35 years, The Brick has expanded across Canada and now operates 135 retail stores (including 20 franchise locations) in the provinces of Alberta, British Columbia, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, Prince Edward Island, Nova Scotia, the Yukon and the Northwest Territories. (Quebec stores are branded simply as Brick.) In addition, the Brick Group Income Fund operates distribution centres in Calgary, Edmonton, Vancouver, Winnipeg, Toronto and Montreal. In March 2004, the company acquired United Furniture Warehouse which had 81 locations throughout Canada at the time.[4] In 2006, 24 stores were rebranded as "The Brick" in a strategic attempt to save on advertising costs and increase sales. On November 11, 2012, The Brick announced that competitor Leon's would acquire the company for $700 million subject to approval of shareholders. Following the acquisition, Leon's plans to maintain the two separate chains. In November 2012, The Brick agreed to pay $2.1 million to settle a class-action lawsuit filed by consumer rights group Option consommateurs in 2009, over claims the retailer's advertising was misleading.