Why buy your mattress from The Brick? The Brick makes choosing a mattress simple. We promise you the best price, guarantee your comfort and protect you with the most comprehensive warranties in the industry.Find out more about The Brick's Mattress program. 180 Day Comfort Guarantee 90 Day Price Guarantee Shop for mattress sets by size Choosing the right size of mattress just got easier. By averaging mattress dimensions from across our brands, we've outlined each size of mattress to help you choose the one that works for you. Find your new mattress now by selecting your preferred size. Select your mattress size Shop for mattress accessories Mattress accessories enhance your nighttime experience and extend the life of your mattress set. A bedframe is required for The Brick's lifetime warranty, while a mattress protector is required for our 180 day comfort guarantee. Select the mattress accessories you need today. Select your mattress accessories
Why do we ask for your postal code? By providing your delivery postal code, you’ll allow us to: Help you find a local showroom in case you want to see an item in-person. Show you estimated delivery dates without having to check out. The Brick respects your privacy and will not share this information with anyone. Enter your postal code to check your local price.The Brick Mattress Store With stores across Alberta and Ontario, The Brick Mattress Store is Canada’s mattress specialists and are ready to help you get a great night’s sleep. As a Canadian leader in mattress sales, The Brick Mattress Store was looking for a partner that could deliver a new look and feel to their weekly flyer program and enhance the consumer brand experience as they strive to become the clear Canadian mattress retail leader. Their specialists are trained to help you choose the perfect mattress. And together they’ll find their customers the best option for peaceful nights and wakeful mornings.
With an extensive selection of mattresses, boxsprings, pillows, mattress protectors and more, and along with more than 20 stores your path to a better sleep starts close to home. The Brick Mattress Store view to our new and fresh creative, production quality, execution, and cycle time reduction is best described by our customer: I have to tell you that I think you and the St. Joseph’s team executed exactly as I envisioned our print collateral to look. The new flyer layouts and creative convey a different feel and look from other Brick print collateral and the new look really creates a new image for the Brick Mattress Stores. The flyers look incredible, the images are awesome and I really liked the flow of the entire layout. I’m excited to see what’s next as we introduce new events at our mattress stores. I appreciate the prompt professional service, how you pulled it all together all so quickly and I thank you for all the hard work.Toronto Beaches Mattress Store, Ontario, Canada
1015 Lakeshore Blvd. E.Unit 3 View Your Local Ad 10:00 AM - 9:00 PM 9:00 AM - 7:00 PM 11:00 AM - 5:00 PM Why do we ask for your postal code? TORONTO, Oct. 31, 2016 (GLOBE NEWSWIRE) -- Leon’s Furniture Limited (“Leon’s” or the “Company”) (TSX:LNF), today announced that it had named long-time Brick executive Dave Freeman to the role of President of its Brick division.“It is with pleasure that after a lengthy process of due diligence and review, we have chosen Dave Freeman to be the President of our Brick division,” said Edward Leon, President and Chief Operating Officer of Leon’s. “Dave has been a valuable member of the Brick organization for over 35 years. We are confident that his leadership and success in several senior roles, have prepared him to lead the Brick into many years of continued growth and profitability.”Dave Freeman joined the Brick in 1980, as a member of the Company’s distribution team. He has held a variety of roles in his 36 years with the organization, most recently as Senior Vice President of Operations.
Dave will assume his responsibilities as President of the Brick on November 1, 2016.About Leon’s Furniture Limited Leon’s Furniture Limited is the largest retailer of furniture, appliances and electronics in Canada. Our retail banners include: Leon’s; The Brick Mattress Store; The Brick Clearance Centre and United Furniture Warehouse (“UFW”). Finally, the addition of the Brick’s Midnorthern Appliance banner alongside with Leon’s Appliance Canada banner, makes the Company the country’s largest commercial retailer of appliances to builders, developers, hotels and property management companies. Leon’s has in excess of 300 retail stores from coast to coast in Canada under various banners. Leon's Furniture Limited LogoBeds line the perimeter of Sleep Country Canada’s downtown Toronto store. In all there are 62 mattresses to test out and one salesperson, armed with extensive product knowledge and in-depth history of the industry, invites customers to climb on to one, or several, beds.
He insists this isn’t the sort of purchase that can be made online, where a few new players are knocking on the market’s door. Bricks-and-mortar retailers such as Sleep Country, Hudson’s Bay, Sears and furniture retailers including The Brick and its parent, Leon’s used this traditional sales approach to rack up $1.7 billion in mattress and foundation sales last year. And while analysts debate whether rising home sales or aging Baby Boomers are pushing mattress sales up, there is a handful of online upstarts looking to grab some of those sales by offering free door-to-door delivery of memory foam mattresses and a full refund if customers aren’t fully satisfied. To start with, there isn’t enough transparency in advertising or when consumers interact with staff, Ari Herberman, co-founder of Toronto-based Endy Sleep said about the traditional mattress retailers. “There are so many gimmicks around sales that will run for literally quarters at a time.” In the past 10 years, mattress sales in Canada jumped 46 per cent, according to figures from Statistics Canada.
Deloitte’s compound annual growth rate formula suggests a more modest 3.9 per cent rise. One possible explanation is that Canadians are spending to furnish their newly constructed homes, offers John Archer, a senior adviser at retail consultancy firm J.C. Williams Group. Housing completions have moved relatively inline with mattress sales in the past few years, according to CMHC data. But of late, mattress sales are taking off while the number of finished homes stagnates, suggesting another dynamic at play. The industry is still recovering after the recession, says Deloitte’s national retail leader Jennifer Lee. But Lee contends higher disposable income and an aging population that’s more inclined to drop cash on higher-quality mattresses will bounce sales even higher in the coming years. Whatever the catalyst, several e-commerce startups want to exploit it. They contend there’s a better way to shop and they’re boldly telling customers not to waste their time being courted on the retail floor.
Each one is springing into the game with a similar mantra: The dominant players’ business model is flawed and while price is a major reason, it’s not the only one. Endy Sleep, for example, offers one memory foam model in four sizes at a price of $650 to $850. Herberman said, if the customer doesn’t like it and returns it, then Endy isn’t for them. Incidentally, his assertion of gimicks being used by bricks-and-mortar stores comes while the Competition Bureau is probing Sears and The Bay for “deceptive marketing practices,” although a bureau spokesperson said there’s nothing conclusive yet. New York-based Casper, which started shipping to Canada in November, said consumers are better served without complex product lingo that chief executive and co-founder Philip Krim says is endemic in showrooms. “Usually, it’s a commission salesperson that’s greeting you and taking you through a process where you don’t know a great deal of information about what you’re buying,” said Krim, who considers Canada a significant part of Casper’s expansion strategy.
As an alternative to bricks-and-mortar, Edmonton-based Novosbed is considering an unmanned showroom to compliment its online channel. “It would make sure that pseudo-science, in-your-face sales pitch that’s ubiquitous in the industry, we wouldn’t revert back to that,” co-founder Sam Prochazka said. Part of Herberman’s beef with the traditional sales model, like many e-commerce evangelists, is that it’s unnecessarily complicated. The usual cost culprits — real estate, factory-to-sales-floor shipping, commission and salary — can be stripped out, he said, to make prices more reasonable and salvage reasonable margins at the same time. “Cutting out the retail aspect simplifies things,” Herberman said. “We circumvent the gimmick and the up-sell model.” Many consumers consider mattress shopping to be an overwhelming experience, with prices that vary from hundreds to thousands of dollars. But even if the startups have convincingly narrowed that price range, Sleep Country stands by its well-known jingle, “Why buy a mattress anywhere else?”
And its sales back that at $323 million in 2014, a fifth of the overall market. Sears did not reveal specific mattress sales figures; Hudson’s Bay Co. did not offer comment for the story; Leon’s did not return calls. By way of comparison, Prochazka forecasts Novosbed’s sales will triple this fiscal year, putting it on track for upward of $10 million. Endy Sleep declined to release sales numbers, citing ongoing financing negotiations. The online proponents are eager and vocal, but Sleep Country isn’t batting an eye. A prospectus filed earlier this month outlining its intention to go public included plans to open as many as 70 new stores in the next five to seven years. The company, which declined to comment for this article, has claimed it has “unaided brand awareness” and “strong supplier relationships” on its side, including such brands as Tempur-Sealy. It argues in its prospectus that the Canadian market faces a low risk of “online cannibalization and ‘showrooming,’ ” the tendency to browse in-store and buy on the Web, partly because mattresses are a tactile-dependent purchase.
Sears sees the advantages in a hybrid approach, while The Bay allows customers to order mattresses by phone, but not online. A Sleep Country salesperson said the company intends to roll out accessory products for purchase online, although vice-president of marketing Laura Baker declined to confirm that. Sears’s online sales are growing, but the company still sells three-quarters of mattresses in-store. “Trying it out is still important to customers. A mattress is a very personal purchase,” said Sears spokesman Vincent Power. Trying it out is still important to customers. A mattress is a very personal purchase Endy, Novosbed and Casper all contend consumers need to take more than a few minutes to decide if they’ll get a good night’s sleep. They offer full return policies that range from 100 days (Endy and Casper) to 120 days (Novosbed, whose return rate is three per cent). By comparison, Sleep Country lets customers make an exchange within a 60-day period. “If we’re asking customers to purchase something that they’re not able to lie down on or physically touch as they can in a showroom, they need some kind of insurance policy,” said Herberman, noting Endy donates returned mattresses to local shelters.