Serta semi-trailer parked in mattress store parking lot Ann Arbor, Michigan Serta is an American company based in Hoffman Estates, Illinois that specializes in developing and manufacturing mattresses. It was founded in 1931 by 13 mattress manufacturers who licensed the Serta name; subsequently eight independent licensees acting like a cooperative owned the company. Afterwards, it was controlled and operated as Serta International by its largest licensee, National Bedding Company, (which ultimately held 27 of the 34 U.S. Serta manufacturing licenses).[1] In 2005, two private equity groups teamed up to purchase National Bedding Co.--The Ares Corporate Opportunities Fund, the Los Angeles-based private equity fund of Ares Management; and Teachers’ Private Capital, the private equity arm of the Ontario (Canada) Teachers’ Pension Plan.[2] The American company Serta International is a subsidiary of the American company Serta Simmons Holdings LLC. Serta is the largest mattress brand in the United States, and offers four main types of mattresses - traditional inner spring, gel-infused memory foam, hybrid mattresses which combine both, and the Salt Lake City plant exclusively produces a Talalay Latex collection.
Serta products are used extensively in the lodging industry, with Hilton Worldwide and Wyndham Worldwide among its customers.[3] Serta mattresses are also offered on cable home shopping channel ShopNBC. 1948 magazine ad for the company. The company is famous for its "Counting Sheep" advertising campaign which were animated by Aardman Animations and first created in 2000. ^ "National Bedding to head Serta, Ed Lilly leaves company." ^ "Two equity firms purchase Serta." Bed: NaturaLatex Tranquil MattressManufacturer: NaturaRetail Price: $1,399.99 for full set Nutshell review: The Natura was our third foam mattress and our third bed to make strong "green" claims. It was also our best foam bed experience yet. From the get-go, this bed was extremely comfortable and found favor with both myself and Sara Kate, and we hadn't both liked a bed equally yet. This is a soft, but supportive, foam surface that has no strange off-gassing odors and does not sleep "hot." Our foam bed experiences to date had been challenging, and either ran "hard" (100% natural latex) or "hot" (memory foam), but this bed struck a great balance.
We were immediately comfortable on the soft and a bit squishy surface of the foam, and found that throughout the month we never woke up feeling too hot in the middle of the night. While I favor softer beds, and Sara firmer, this one was comfortable for both of us. Also included with this bed was an , made of Granulated Talalay latex fill, wool and cotton that was extremely comfortable. While hard-core eco advocates may take exception with this bed being "constructed with [only] 66% green, natural or organic components," the trade-off seems to work. The mix of components makes for a very healthy bed, which is also comfortable and has an affordable price point. Natura makes 100% green beds at much higher price points, but we specifically asked for something in the middle of their line. The natural components are definitely on display, however, and very close to your skin. The foundation is classic slatted box construction (wood), while the mattress is layered in the following fashion below.
Of these, I felt it was the generous use of wool that made a big difference in making the bed feel very breathable. Again, there was no off-gassing of any kind with our bed during the month. • Aloe Vera ticking Stimulates healthy skin rejuvenation and provides an antimicrobial sleep surface • 2.3 lbs Pure NaturaWool™Reduces tossing and turning from temperature fluctuationsImproves circulation by buffering pressure points • Natural cotton fire barrierMeets and exceeds all Canadian & US flammability standards • 1" Plant-based foamEnhances cushioning comfort while supplementing support • 2" Talalay latex (blended)Absorbs motion transfer so couples can sleep together undisturbed • 5" Plant-based foamProvides cushioning support across the whole mattress surface With natural and organic beds coming in with high price points, due to the expense of the materials, the price of this bed seems very good to me. For the same price (or a bit less) as "branded" high end memory foam, you can sleep on this Natura and get a great sleep experience and have a good conscience.
The only downside of Natura's product lineup is the endless variations that become impossible to keep track of. There is a bed at almost every price level with small differentiations within their components. While this is good for choice, it does make you wonder if the bed you chose is the "best" one for you. 2017 Update – After 2 years of mattress testing and sleeping on over 100 different mattresses a lot has changed since I first reviewed Tuft & Needle. Below is my updated review, summary, and analysis. Tuft & Needle was once a unique offering, but many competitors are now creating better products at a similar or sometimes even lower price point…Example: eLuxury makes a very similar mattress for $82 less, Leesa, GhostBed, and Brooklyn Bedding offer a more balanced feel and use better materials (in my opinion); and Purple is ultra innovative with their hyper elastic polymer mattress. My advice…don’t simply buy Tuft & Needle without considering all of the options available.
Tuft & Needle is among a handful of new mattress companies who are shaking up the industry in a big way. Gone are the days of extravagant mattress show rooms, middle-men, and $3,000 beds that come with remote controls. But can a $600 10″ polyfoam mattress really create amazing sleep? Continue reading below to find out! Thinking Tuft & Needle? Don’t miss eLuxury’s mattress. Same feel, better materials, and $68 cheaper for a Queen In a bit of a rush? Click here to skip down to the review summary. The Tuft & Needle mattress is built from 2 layers of foam to a total thickness of 10″. Top layer (comfort) – The top layer of the Tuft and Needle is a 3.0″ layer of polyfoam. It is 2.9 PCF (pounds per cubic foot). This layer is designed to provide most of the comfort, support, and cooling for the mattress. Bottom layer (foundational) – The bottom layer of the Tuft and Needle is a 7.0″ of base support foam. It is 1.8 PCF. This layer creates the foundational support for the mattress and provides shape also.
The cover is 100% white, quite simple, and thin. The thinness is by design and helps to improve the cooling of the mattress, while also allowing sleepers to more directly contact the foam layers. The thin cover is in contrast to more traditional quilted padded covers, which create more immediate softness and pressure relief (e.g., Nest’s Alexander or Brooklyn Bedding). FAQ: What’s the best mattress for sex? Aesthetically speaking the cover is basic. It doesn’t make much of a statement and is reminiscent of the all white rectangles you’d see stacked along a typical mattress store. That said, I suspect this is probably by design, as a cheaper cover allows Tuft & Needle to keep their prices a little bit lower. Tuft and Needle seems to have tried to remove many of the bells and whistles and get down to the basics of the mattress. Firmness, Feel, & Support The Tuft and Needle comes in at a 6-6.5 out of 10 on the firmness scale. Over the course of the last 2 years Tuft &Needle has gradually decreased the firmness of their mattress.
This is the 4th Tuft & Needle mattress I’ve tried. The first was extremely firm at an 8-8.5 out of 10. The second one was slightly softer at a 7.5, while the third was softer yet at a 7 out of 10 on the firmness scale. Their most recent mattress is much closer to a medium, 6-6.5 out of 10, which is the most common firmness level, especially for online bed-in-a-box mattresses. By making their mattress closer to a medium feel Tuft & Needle has become a mattress more suitable to a wider range of sleepers. When it was firmer, it was really only a good option for back and stomach sleepers, but the increase in softness makes it a suitable option for side sleepers as well. The feel of the foams is somewhere between of the feel of latex and memory foam. The response isn’t instant, but it’s not slow either. Similarly, the contour isn’t pronounced, but it’s also not floating. FAQ: Best mattresses for side sleepers? Tuft & Needle’s feel is a strange one for me. There’s nothing tremendously negative about it, but there’s nothing all that positive either.
It sits in a weird middle area. It’s not that I don’t like it, but it’s not a mattress I really enjoyed sleeping on. The design and foams used are very simple, which helps keep the price down. And while this is a great benefit you do give up something in terms of feel. Personally, I wish the foam was a bit more in any direction. A feel that’s a bit more like latex would add a nice degree of bounce, cooling, and response whereas a feel that’s a bit more like memory foam, would provide more pressure relief and contouring. Sitting in the middle leaves me wanting something more. Historically, Tuft & Needle mattresses have had excellent support. This in large part came from their mattresses having a firmer feel in the 7-8.5 firmness range. By decreasing the firmness, they have also given up a certain level of support. Firmness doesn’t always equate to support, but in this case I feel like the extra firm feels were helping them. At a 6 out of 10 on the firmness scale, this mattress provides more softness, but it also creates a more noted level of sinkage, which created a lack of support for me during my sleep tests.
Overall, the feel of the Tuft and Needle is simply not among my favorite mattresses. Using a polyfoam comfort layer instead of visco elastic memory foam or latex is a mistake in my opinion. It just causes the mattress to feel a bit lacking. I appreciate their desire to create a mattress that’s less expensive, but their cost-cutting approach results in a bed that simply doesn’t perform nearly as well as many of their competitors. All mattress reviews on Sleepopolis go through a short series of sinkage tests. I created these tests to help my readers understand the different level of sinkage and hug, and how those variations compare across a wide range of mattresses. Lying on back – In a normal lying position on my back I experienced 1″ of sinkage. Lying on side – In a normal side lying position I experienced 1-1.5″ of sinkage. Sitting on edge (conservative) – In a normal sitting position, where I was sitting a bit farther back on the mattress, I saw 3.5″ of sinkage.
Sitting on edge (aggressive) – In a more aggressive sitting position, where I was sitting directly on the edge of the mattress, I saw 5-6″ of sinkage. Standing in middle – While standing directly in the middle of the mattress I saw 6″ of sinkage. Bear in mind that your sinkage levels will vary based on your weight. For your reference I weight 140 pounds. GUIDE: How to choose a mattress in 6 easy steps Shipping – Free shipping, comes compressed in a box in 1-5 days Warranty – 10 years Trial Period – 100 nights Discounts – None available Is the Tuft & Needle mattress right for you? The final and big question; is the Tuft and Needle mattress truly right for you? When you look at Tuft and Needle with respect to the universe of online mattresses available, it is clear that it is a very average mattress. While it may be an upgrade over the current mattress you’re sleeping on, there are likely even better mattresses available at a similar price level.
When I first reviewed the Tuft and Needle I was fairly impressed with it. However, over the course of the last couple of years dozens of new companies have stepped up to challenge Tuft and Needle. Many of these companies are creating better products in my opinion. As a result, I no longer would recommend Tuft and Needle mattress. Below are similar mattresses and price points that I think offer much better overall value and performance: eLuxurySupply – Has a feel very similar to Tuft and Needle, but uses a better visco elastic memory foam instead of Tuft & Needle’s polyfoam. This is a more durable foam and simply feels better in my opinion. It still has the slightly firmer feel, but has a more balanced hug and better support for a wider range of sleepers. Additionally, it’s $68 cheaper than Tuft & Needle in the Queen size (when discounts applied). Leesa – One of my personal favorites and one of the best overall values for mattresses, both on and offline. Has a much more balanced feel and is a good bit softer at a 6 out of 10 on the firmness scale.